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Race to The Sale With The Best CRM for The Automotive Industry

When you’re in the business of selling cars, you take a big risk when you don’t have a streamlined sales process in place. Disorganized communication and late follow-ups often result in prospects racing away to your competitors. After all, buyers have endless options when it comes to automotive solutions.

In the highly competitive and fast-paced automotive industry, you don’t want to let high-value opportunities pass you by. With a reliable CRM such as Nutshell, you can streamline the customer journey, catching prospects right on time as they inquire online or by phone, leading them through the path to becoming satisfied new car owners.

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Why you need a car sales CRM to drive your business

A customer relationship management (CRM) platform for the automotive industry is designed to help car dealerships and other industry-related businesses streamline their sales process from end-to-end, including attracting new customers and prospects, managing deals with OEMs, and nurturing leads up to and beyond the sale.

In order to leave an impression and impress prospects, it’s essential to use CRM software that helps you:

Essential CRM features for your auto dealership

Since most car buyers and sellers begin their journey online, the sky’s the limit for their choice of auto dealers. That’s why you need an edge – and the edge is timely and exceptional relationship-building.

It’s essential to understand when and how to reach out to interested prospects, follow up, book appointments for test drives and inspections, and make sure your business stays top of mind for your prospect.

With all those objectives in mind, a CRM can help you create a centralized database of leads, deals, and opportunities, ensuring you never miss an ideal time to sell.

So, how do you choose the right software for the job?

When choosing the best automotive CRM for your company, there are a few must-have features to look out for.

Task and email automation to boost your productivity

Sales Email Drip

From lead nurturing to building relationships and even following up on closed deals, CRM automation can make your sales team’s job much easier. 

It does this by putting repetitive but essential tasks on autopilot, allowing your team to focus on more hands-on sales tasks that move the needle for your business.

For example, Nutshell’s sales automation features allow your dealership team to focus on bringing their A-game to in-person meetings, phone consultations, and contract negotiations. And while they win customers, your CRM platform can handle the day-to-day tasks such as:

  • Assign incoming leads to the sales pipeline that best fits their profile. For example, you might add leads to the pipeline based on the channel through which they found your business.
  • Automated reminders to ensure your team members are in the loop and know when to commence lead nurturing and sales tasks to move leads to the next stage.
  • Sending personalized messages and email drip sequences to leads and customers based on a predetermined schedule or an action they take.
  • Measuring the impact of your sales efforts by evaluating the stages where you see the most drop-offs and roadblocks, giving your team the opportunity to see areas for improvement.

Contact management to keep your leads in the right place

a screenshot of a newing industries Inc. lead updates in Nutshell

In a busy car dealership, you must be ready to interact with potential customers, prepare cars for test drives, and negotiate financing options for ready-to-close customers.

With Nutshell’s next-level contact management features, you can:

  • Import and capture customer information from a host of sources, such as web forms, social media, and even business cards
  • Access a detailed timeline of all interactions with each customer from your desktop or mobile device, making it easy to catch sales reps up to speed before face-to-face consultations.
  • Add reminders and notes to individual customer records for easy reference, allowing you to personalize your interactions, no matter which team member engages with the customer

Pipeline management to guide prospects on the road to closing

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Stay on top of the buyer journey with a streamlined sales pipeline.

Customize your pipeline to fit your unique sales model, add multiple pipelines for different customer profiles (for example, your sales process for selling a Volvo to a working mom likely differs from how you sell a Mercedes to a young lawyer), and forge great customer relationships that lead to referrals and more revenue. 

  • View your leads from start to finish, mapping exactly where they are in the customer journey. Understand at a glance where they came from, where they are, and what you can do to move them closer to conversion.
  • Multiple pipeline view options, including list, chart, map, and board view that let you view prospect information and lead progress in the format most valuable to you
  • Enhance your customized sales pipeline with pipeline automation: Capture leads, assign them to the best-fit pipeline, and move them from one stage to the next when the right criteria are met – all without lifting a finger.

Accurate reporting and analytics to fine-tune your sales approach

Meeting quotas for your business and sales reps is tough and even tougher when you don’t have accurate data to measure your sales progress. With custom reporting and analytics in Nutshell, you have data to help you make reliable, data-backed decisions.

  • Instantly track and view your monthly sales performance to compare your performance to previous sales periods.
  • Monitor individual sales rep performance, allowing you to spot areas for improvement and further training if necessary.
  • Understand where your high-volume leads are coming from so your marketing team can use channels that get your business the most return on ad investment.
  • Uncover roadblocks to closing deals so you can find opportunities to improve your overall sales process.

Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.

Mark M. Southwestern Scale Co.

I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.

Craig C. Thermal-Tec

We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.

Daniel H. EOS

When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.

Jason C. Arrow Container Corp

Thousands of integrations to sync with your auto dealership software

Enhance the capability of your favorite software by synchronizing your CRM data with the essential software that your auto dealership already uses. Nutshell supports integration with over 6,000 software applications, so you can build a seamless tech stack, uniting all your software to work together to drive revenue.

  • Accounting software: Manage your sales, payments, and financing plans from one platform. Nutshell integrates with all the popular accounting software to sync customer data between platforms, keeping your data updated in real time and saving you time on manual data entry and complicated invoicing.
  • Communication software: Whatever platform you use to keep in touch with potential customers or with team members, use our communication software integrations to update your colleagues on customer interactions and keep up to date and accurate records for customers.
  • Bookings & reservations software: Have potential customers coming over for a test drive? Integrate your meetings and appointments software with Nutshell CRM to sync crucial appointment information across your platforms and keep contact data updated with the latest booking details.
  • Email marketing software: With a CRM-email marketing integration, your entire team gets access to email engagement data so you can plan how to best approach your customer to close the deal and make marketing tasks such as segmenting lists and automating campaigns much easier.
  • Social media: Many prospects use social media to make buying decisions and interact with dealerships before booking a personal consultation or showroom meeting. With social media integrations, you can stay on top of the latest customer interactions and sync the data you receive about leads and customers through social media with your CRM.
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Why Nutshell is the best CRM for your car sales businesses

Whether you mainly sell to high-end or economical drivers. Whether you sell Ferraris or Kias. Whether you find your customers through social media or good old-fashioned referrals. Nutshell helps you manage your customer data to maximize your opportunities whenever a new prospect inquires. 

After all, car sales are as much as they are about cars as they are about trust and customer relationships. With Nutshell, you can build brand trust and become a reliable source of automobile sales and support. And car sales CRM automation allows your team to focus their attention on the crucial sales tasks that lead to closing more deals and getting more car keys in more hands.

When you choose Nutshell as your auto dealership CRM, you enjoy benefits such as:

But don’t just take our word for it.

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!

Read customer stories

Explore our plans

All plans include unlimited CRM contacts, unlimited data storage, and technical support from real human beings.

Billed Annually
Billed Monthly
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Simple, flexible CRM that helps teams organize their contacts, leads, and conversations.

$16 per user per month

Included in all plans…

  • Unlimited Data, People, Company & Leads
  • Contact management and communication timelines
  • Email and calendar sync
  • Customizable single sales pipeline
  • Sales and lead reporting
  • Drag-and-drop pipeline board and interactive lead map
  • Embeddable web forms
  • Activity reminders
  • Free onboarding white glove imports
  • Free live support
  • And more
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a Nutshell Pro logo with an orange acorn on a blue background

CRM, sales automation, and advanced reporting to help your team maximize every opportunity.

$42 per user per month

Everything in Foundation, plus…

  • Sales automation
  • Multiple pipelines
  • Personal email sequences
  • Sales quotas and activity quotas
  • Full reporting suite, including Activity, Funnel, and Forecast reports
  • Click tracking notifications
  • Up to 5 Teams
  • Unlimited in-app phone dialing and recording
  • Connected form set up
  • And more
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Nutshell Power AI logo

Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Everything in Pro, plus…

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • And more
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No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Multiple currencies
  • Free scheduled phone support
  • Dedicated success strategist (5 user minimum)
  • And more
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When you choose Nutshell as your automotive CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More

See your auto dealership grow with the best CRM for boosting your car sales

Building customer trust and service reputation is a game-changer in the automotive industry. With Nutshell CRM, you can set yourself apart as a dealership that pays special attention to customer needs, allowing you to attract new business. And with our handy automation tools, you’ll know exactly how to support incoming leads and keep the sales engine running smoothly from prospect to customer to fan.

Try Nutshell free for 14 days, or contact our team today to discover how Nutshell will transform the way you do business.

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