When you’re in the business of selling cars, you take a big risk when you don’t have a streamlined sales process in place. Disorganized communication and late follow-ups often result in prospects racing away to your competitors. After all, buyers have endless options when it comes to automotive solutions.
In the highly competitive and fast-paced automotive industry, you don’t want to let high-value opportunities pass you by. With a reliable CRM such as Nutshell, you can streamline the customer journey, catching prospects right on time as they inquire online or by phone, leading them through the path to becoming satisfied new car owners.
A customer relationship management (CRM) platform for the automotive industry is designed to help car dealerships and other industry-related businesses streamline their sales process from end-to-end, including attracting new customers and prospects, managing deals with OEMs, and nurturing leads up to and beyond the sale.
In order to leave an impression and impress prospects, it’s essential to use CRM software that helps you:
Since most car buyers and sellers begin their journey online, the sky’s the limit for their choice of auto dealers. That’s why you need an edge – and the edge is timely and exceptional relationship-building.
It’s essential to understand when and how to reach out to interested prospects, follow up, book appointments for test drives and inspections, and make sure your business stays top of mind for your prospect.
With all those objectives in mind, a CRM can help you create a centralized database of leads, deals, and opportunities, ensuring you never miss an ideal time to sell.
So, how do you choose the right software for the job?
When choosing the best automotive CRM for your company, there are a few must-have features to look out for.
From lead nurturing to building relationships and even following up on closed deals, CRM automation can make your sales team’s job much easier.
It does this by putting repetitive but essential tasks on autopilot, allowing your team to focus on more hands-on sales tasks that move the needle for your business.
For example, Nutshell’s sales automation features allow your dealership team to focus on bringing their A-game to in-person meetings, phone consultations, and contract negotiations. And while they win customers, your CRM platform can handle the day-to-day tasks such as:
In a busy car dealership, you must be ready to interact with potential customers, prepare cars for test drives, and negotiate financing options for ready-to-close customers.
With Nutshell’s next-level contact management features, you can:
Stay on top of the buyer journey with a streamlined sales pipeline.
Customize your pipeline to fit your unique sales model, add multiple pipelines for different customer profiles (for example, your sales process for selling a Volvo to a working mom likely differs from how you sell a Mercedes to a young lawyer), and forge great customer relationships that lead to referrals and more revenue.
Meeting quotas for your business and sales reps is tough and even tougher when you don’t have accurate data to measure your sales progress. With custom reporting and analytics in Nutshell, you have data to help you make reliable, data-backed decisions.
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
Enhance the capability of your favorite software by synchronizing your CRM data with the essential software that your auto dealership already uses. Nutshell supports integration with over 6,000 software applications, so you can build a seamless tech stack, uniting all your software to work together to drive revenue.
Whether you mainly sell to high-end or economical drivers. Whether you sell Ferraris or Kias. Whether you find your customers through social media or good old-fashioned referrals. Nutshell helps you manage your customer data to maximize your opportunities whenever a new prospect inquires.
After all, car sales are as much as they are about cars as they are about trust and customer relationships. With Nutshell, you can build brand trust and become a reliable source of automobile sales and support. And car sales CRM automation allows your team to focus their attention on the crucial sales tasks that lead to closing more deals and getting more car keys in more hands.
When you choose Nutshell as your auto dealership CRM, you enjoy benefits such as:
Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!
When you choose Nutshell as your automotive CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More
Building customer trust and service reputation is a game-changer in the automotive industry. With Nutshell CRM, you can set yourself apart as a dealership that pays special attention to customer needs, allowing you to attract new business. And with our handy automation tools, you’ll know exactly how to support incoming leads and keep the sales engine running smoothly from prospect to customer to fan.
Try Nutshell free for 14 days, or contact our team today to discover how Nutshell will transform the way you do business.
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