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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

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A CRM That Keeps Everything Connected.

The Easy-to-Use CRM for Car Dealerships

Get up and running fast with an all-in-one platform built for car sales pros. Capture leads from every source, keep every deal moving, and stay in touch with buyers long after the sale—all in one simple platform.

Start 14-day free trial Book free demo

🎉 No credit card required!

Explore features

Sales and CRM, simplified

Every lead, client, and engagement is organized, automated, and tracked so your team can build relationships and bill more hours, not chase busywork.

 

Visual deal pipelines

See every deal’s stage at a glance, from first inquiry to signed contract.

Lead capture & routing

Automatically pull in leads from your website, listings, and social media.

Automation icon
Sales automation

Automate follow-up sequences so no test drive lead ever goes cold.

Complete buyer profiles

Track every interaction, vehicle interest, and conversation in one place.

Never lose track of an account

Nutshell gives your entire industrial sales team a single source of truth — every contact, role, communication, and quote for every account, all in one place.

When a deal resurfaces after months of silence or a rep transitions off an account, anyone on your team can pick up exactly where things left off. No digging through email chains, no lost context, no dropped opportunities.

  • Complete account timelines: Every call, email, quote, and note logged automatically
  • Multi-contact tracking: Link engineers, procurement leads, and executives to one account
  • Custom fields & tags: Organize accounts by territory, product line, or distributor relationship

Learn more about contact management
 

 

Keep long deals moving forward

Industrial sales cycles don’t move on their own — they need consistent follow-up, timely reminders, and the right message at the right stage.

Nutshell’s visual pipelines give every rep a clear view of what’s open, what’s stalled, and what needs attention today. Pair that with automated sequences that trigger at every stage, and your deals keep moving even when your team is stretched thin.

  • Visual pipeline views: Kanban, list, map, and chart views of every open deal
  • Automated sequences: Drip emails and task triggers that fire at every pipeline stage
  • Automated lead routing: Assign deals to the right rep by territory or product line

Learn more about pipeline management
 

 

Win more bids, faster

Speed and professionalism win industrial deals. Nutshell lets your team build and send polished quotes directly from the CRM, then automatically follows up on every open proposal so nothing goes unanswered.

Use AI to draft personalized first-touch emails in seconds, and let automation handle the follow-up cadence while your reps focus on the conversations that actually close deals.

  • Quotes & proposals: Create and send professional quotes directly from Nutshell
  • Automated bid follow-ups: Never let an unanswered quote go cold again
  • AI email drafting: Generate personalized outreach in seconds

Learn more about proposals and invoices
 

 

Nutshell quotes and invoices in-app view

Make smarter decisions with real data

From forecasting revenue on deals that won’t close for another year to understanding which trade shows or channels are sending your best leads, Nutshell gives industrial sales managers the visibility they need to improve and scale.

Stop relying on gut instinct. See exactly what’s working, where bids are being lost, and which reps need support — all from a single dashboard.

  • Sales forecasting: Predict future revenue based on pipeline value and stage
  • Lost deal analysis: Understand why bids are lost and where to improve
  • Lead attribution: Know exactly which channels are generating your best leads

Learn more about our prospecting tools
 

 

Connect with the tools you already use

Nutshell integrates with the software industrial businesses rely on, so your customer and deal data stays synced across all your systems.

Whether you’re bridging Nutshell with your ERP, syncing invoices from QuickBooks, or connecting your proposal tools, AppConnect and 5,000+ integrations via Zapier make it possible — without custom development.

Browse all integrations
 

 

Helpful, human customer support

Award-winning support here for when you need us.

  • Free for everyone: Live chat support is available to all trials and active customers
  • Helpful support articles: Our knowledge base is filled with “how-tos” and guides to help with all of your questions
  • Monthly webinars: Covering how to set up and use specific features or processes in Nutshell

Learn more about our award-winning support
 

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

🎉 No credit card required!

🎉 Try free for 14 days, no credit card required 🎉 Free live support on every plan 🎉 No seat minimums or maximums
$13 Per user, per month

For individuals or small teams getting started.

2 hrs saved per month
$25 Per user, per month

For small teams that require more reporting power.

4 hrs saved per month
Most popular
$42 Per user, per month

For teams that need more pipelines and admin features

8 hrs saved per month
Best value
$59 Per user, per month

For businesses that require more customization and additional AI features

20 hrs saved per month
$79 Per user, per month

For businesses needing SSO, SQL, Scheduled phone support and more

30 hrs saved per month

Not sure which plan fits? See the full breakdown or talk to one of our specialists.

FAQs: How Nutshell works for the automotive industry

  • How can Nutshell help my dealership respond to leads faster than competitors?

    Nutshell’s automated lead routing, instant notifications, and simplified lead views help your sales team prioritize hot prospects immediately. With task automation and email tracking, reps spend less time on admin and more time closing deals—critical when speed determines who wins the sale.

  • Can we use Nutshell to manage leads and inventory across multiple dealership locations?

    Absolutely. Nutshell’s multi-location and channel partner features let you centralize lead management, sync customer data across all locations, and generate unified performance reports. Manage dealer groups effectively while giving each location independence in their pipelines and processes.

  • How do we organize and prioritize high-volume automotive leads to avoid losing deals?

    Nutshell’s “Hot Leads” feature flags high-priority prospects for immediate attention. Combine this with lead confidence scoring, custom tags, and advanced filtering to organize hundreds of daily leads. Your team stays focused on the best opportunities while nothing falls through the cracks.

  • Can Nutshell track the entire customer lifecycle from test drive to trade-in and service follow-ups?

    Yes. Nutshell tracks every touchpoint—initial inquiry, test drive appointment, purchase, and ongoing service needs. Built-in timeline views show complete customer history, while automated follow-up sequences ensure test drive attendees and trade-in candidates stay engaged throughout their journey.

  • How quickly can our sales team get productive with Nutshell without extensive training?

    Most teams are productive within days. Nutshell’s intuitive interface requires minimal training—our customers consistently cite ease of use as a key advantage. Combined with live support and guided onboarding, your sales reps spend less time learning and more time selling right away.

Thousands of happy users can’t be wrong.

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