- 3 content assets included
- Dedicated content marketing specialist
- Long-form content creation
- Infographic creation
AGGRESSIVE PLAN Most Popular
MARKET LEADER PLAN
Now that we’ve summarized each plan we offer, let’s talk in more detail about some of the specific features that come with our content creation services. Here are four of the primary features:
First, we’ll conduct keyword research to figure out which topics you should cover. This is important because you want to write about topics you know your buyers will be interested in. So, the question is, how do you figure out what interests them?
The answer is, you conduct keyword research—and that’s exactly what we’ll do for you. We’ll extensively research which keywords people are searching for in your industry, seeking out the balance between high relevance and high traffic. We can then start building content around those keywords.
Once we know what your content will be about, we can actually start creating it. This might seem straightforward, but it’s worth noting that we can create a few different types of content for you.
One of the most common content formats is written content like blog posts. These are great for integrating keywords and getting your pages ranking high in Google results, and our expert copywriting team can easily handle the task of writing them.
However, we can also create other content types, including:
This variety in content ensures we draw people from across your target audience.
Your content marketing isn’t over once a page is written or a video is produced. After that, there’s still the matter of getting it in front of users—and for that, you’ll need to invest some time in search engine optimization (SEO).
SEO is the practice of optimizing content to rank high on search engines like Google. The reason this is so important is that without it, no one will ever find your content, so it won’t even benefit you. Thankfully, we’re the marketing experts.
We’ll optimize your content’s SEO in a variety of ways, including:
Finally, as part of our content marketing services, we’ll provide monthly reports on the status and progress of your content. Just like any form of online marketing, the way to get the most from your content is to keep track of how users respond to it and how to make it better.
On top of our monthly reports, you can use Nutshell—our customer relationship management (CRM) tool—to track customer data and see how people are interacting with your content. That can give you even further insight into how to re-optimize your content to drive more sales.
You may be unsure why you need the help of a professional agency to manage your content marketing strategy. Why not just handle it on your own?
The answer is that professional services often come with several benefits you won’t have on your own. Here are some of the biggest ones.
Firstly, most agencies have far more content marketing experience than you do. Even if you’re a content marketing expert, you’re still not likely to match the expertise possessed by an agency that’s done nothing but build marketing campaigns for years on end.
The good news is, that expertise isn’t out of reach. By simply seeking out professional content services, you can gain direct access to all an agency’s content marketing knowledge. All the tips and tricks they’ve picked up over the years will be at your disposal.
Another benefit of seeking out professional services is that they help you better manage your time. Let’s say you truly know everything there is to know about content marketing. Great! But guess what—you still might not have the time to spend hours developing that content. After all, you have a business to run.
That’s another way an agency can come in handy. By letting an agency handle your content creation, you free yourself up to spend more time on other tasks. Meanwhile, the agency can spend far more time curating your content than you’d be able to do on your own.
That means that not only your content, but also all the other facets of your business, receive more time and attention—which, in turn, helps them drive more revenue.
Finally, professional services often come with tools that you might not have on your own, or at least might not be familiar with. These tools could include anything from video editing software to an analytics platform.
In some cases, these tools are available to you without going through an agency. But they’re often very expensive, and even if you’re fine with paying for them, you might not have the expertise to know how to use them.
An agency can provide those tools as part of its services, and its team members will be well-versed in how to use them to boost the quality of your content.
In other cases, the tools might be developed by the agency itself, in which case you won’t have access to them anywhere else. In either case, you’re better off using an agency.
If you’re looking for an agency to help you optimize your content marketing strategy, look no further. We have over 25 years of experience in online marketing, so we know exactly how to drive results for your content.
With our content services, you’ll get help creating content that engages users and drives conversions.
To get started, fill out the form on this page today!
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