Our PPC advertising services
We know what it takes to drive success with paid advertising, and we’ve built our paid ad services to meet those needs. Without further ado, let’s get into the main PPC services you’ll receive.
1. Keyword research and selection
One of the first things we can help you with is researching keywords to target with your PPC ads. These keywords will determine which searches your paid ads show up in, and will therefore determine which audience you’re targeting. For that reason, it’s a vital step in the process.
We’ll invest plenty of time and effort into learning about your audience and your industry to figure out which keywords work the best with your ads. We’ll then optimize the ads themselves to be as relevant to those keywords as possible.
Once we’ve gathered the best keywords for your business, we’ll divide those keywords into different ad groups and pair them with the appropriate ads. Doing this will vastly increase your online visibility in Google results.
This is super helpful if you already use our customer relationship management (CRM) tool. Our CRM is fantastic for closing sales, but using our PPC services will help you create more sales opportunities in the first place, making the CRM even more useful.
2. Bidding strategy optimization
Another vital part of paid advertising is bidding. Bidding is how you set the cost per click (CPC) of your ads, and outbidding your competitors is one way to get your ads displaying above theirs (though your ads also have to be high-quality).
Obviously, you want your ads to appear as high as possible in your targeted searches. At the same time, you don’t want to pay more than you have to. Creating a solid bidding strategy is how you find the balance, and it’s what we can help you do.
We’ll assess the optimal bid amounts for your keywords to ensure that your ads are highly visible without costing you more than necessary. We’ll also work with you to ensure that those bids remain within your paid advertising budget.
3. Ad design and development
We won’t just help you get started with your ads—we’ll carry you all the way. That includes making the ads themselves, as well as the landing pages they link to.
We’ll write compelling ad copy for your ads to draw people in and drive clicks. We’ll do the same for your landing pages so that people are pushed to convert.
We won’t limit ourselves to good ad copy, either. We’ll also put in the work to create appealing visual designs, particularly on your landing pages. We’ll use engaging color schemes and structure the page in a simple way so that people aren’t overwhelmed.
As we do this, we’ll draw from the data you learn about your customers via our CRM tool to figure out what will most appeal to them.
4. Campaign monitoring and analytics
Paid advertising doesn’t end once your ads go up. On the contrary, you’ll want to continue watching your ads to see what kind of results they produce. That’s how you know what to do to improve them in the future.
We’ll be right by your side during that process, and we’ll help you identify the most essential metrics to track. Learning those insights can help you learn where your PPC could improve.
Why partner with us for paid advertising?
While you no doubt recognize how important PPC is, you may wonder why you should partner with an agency for PPC services. The answer is that agencies bring numerous advantages you won’t have on your own. Here’s an overview of the three biggest benefits.
1. Agencies have greater experience
One of the main benefits of partnering with an agency is that agencies typically have more experience with marketing. After all, it’s what their entire business is built around, so they have to know what they’re doing.
That’s especially true of agencies that have been in the industry for several years. They’ve had ample opportunity to learn their craft, and by partnering with them, you can gain access to that expertise and apply it to your own campaigns.
2. Agencies have better time management
Another reason to partner with an agency for PPC advertising services is that they can help you more effectively manage your time. If you handle your paid advertising entirely on your own, you’ll have to balance your time between it and the other facets of your business.
But with an agency, you can hand off the reins and spend more time focusing on other tasks. Meanwhile, the agency has far more time to devote to your paid ads, meaning they can afford to put more time and effort into them than you’d be able to on your own.
3. Agencies have more resources
Finally, agencies frequently come with the benefit of having better advertising resources. There are many tools you can use to help you build your ads, and paid advertising agencies tend to have access to a lot of them.
More than just having the tools, though, these agencies will know how to use them. You can go and buy tools on your own, but you can’t buy the years of experience that an agency might have using those tools. By partnering with an agency, though, you gain access to their proficiency.
In our case, this point is ten times more relevant because of how well our CRM tool pairs with our PPC services. Your PPC helps create more customers to track in the CRM, while the CRM helps you learn how to make your PPC better. Together, they form an amazing positive feedback loop.
Launch paid ads that drive revenue
Now that we’ve established the value of partnering with a paid advertising agency, let’s briefly cover why WebFX is the ideal choice for you.
One of the biggest benefits of working with us is the stellar customer service we offer. Our team is always here to answer any questions or concerns you might have. We’re not the kind of team that will leave you on hold for hours—we’ll be friendly and responsive and show a genuine desire to help.
You’ll also get access to our CRM for keeping track of all the customer data you gain from your campaigns, helping you better market to your audience and drive more sales.
Fill out the form on this page to get started with your custom PPC campaigns!