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Sales Strategy

How to Warm Up Your Cold Outreach (Sample Campaign)

It’s hard to close a perfect stranger.

Prospects are far more likely to buy when they’ve heard of you or your brand before. In this step-by-step outbound campaign template, we’ll show you how to leverage a variety of outreach channels to get on your contacts’ radars before you start dialing.

Download this sample campaign to learn:

  • The five critical steps to take before launching any outbound campaign
  • Which soft-outreach tactics make the most impact, from IP-targeted display ads to exclusive content offers
  • How to time your efforts across a 12-week campaign to build prospect awareness without being overwhelming

This resource is an effective starting place for any coordinated, layered cold outbound strategy. Download it today and start heating up your cold leads!


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