When you gather customer data, the best thing you can do is put it in a customer relationship management (CRM) platform. A CRM lets you store, organize, and analyze your data so you can use it to improve your sales and marketing efforts.
But your CRM data won’t be useful to you if your team struggles to access it. That’s why making data accessible and searchable within your CRM is so important. The question is, what does that look like, and how can you do it?
That’s just the question we’re here to answer. Keep reading to find out more.
What does it mean for data to be accessible and searchable?
Let’s start off by defining the idea of searchable and accessible data. Basically, your team needs to be able to easily search for, locate, and navigate your data. You want to be able to access your data at the click of a button, and if there’s a specific data point you’re looking for, you should be able to easily search for it and find it.
Benefits of making data accessible and searchable
The main benefit of making data accessible and searchable is straightforward—it makes your life easier. The less time you have to spend poring over spreadsheets and datasets, the more time you’ll be able to devote to other projects that require your attention. Looking for data shouldn’t be hard.
Furthermore, the more organized your data is, the easier it is to compile it into customized reports, charts, and graphs. That allows you to uncover additional patterns and insights about your audience, which you can use to inform your sales and marketing.
Overall, having more accessible CRM data saves you time and enhances the impact of your sales and marketing efforts.
2 ways to ensure accessible CRM data
There are two major steps you can take to ensure more accessible and searchable data. Here’s an overview of each one.
1. Find a CRM that makes it easy
The first and most essential step to making data accessible and searchable is to get a good CRM. Without a CRM, you won’t have much luck efficiently organizing and categorizing your data. And if your data’s not organized, it certainly won’t be searchable.
Of course, you need more than just a CRM—you need a CRM that prioritizes data organization and accessibility.
Some CRMs don’t focus heavily on organizing or categorizing your data—they just throw it all in a database and let you worry about sorting it out. Some CRMs are overly complicated and difficult to use. Don’t get one of those CRMs if you can help it. Instead, choose one that will automatically categorize your data for you and make it easy to access.
Also, look for a CRM that contains a search function, allowing you to easily search for specific data points or contacts within the database. Ideally, that search function will even have filters to help you narrow down your searches even more.
2. Train your team on searching and accessing data in your CRM
The other big step you can take to get more accessible data is to train your team on using your CRM. You could get the most perfect CRM in the world, but it still wouldn’t help your team to easily find data unless you showed them how.
You should make a point of training your team on how to use your CRM, and showing them how to access data should be part of that training. Make sure they understand how to take full advantage of your CRM’s search feature, as well as how to generate and view custom reports.
When your team has easy access to this information, they can uncover better insights and drive more sales for your business.
Nutshell is the perfect CRM for obtaining accessible and searchable data
Trying to find the ideal CRM solution for your company’s needs? Nutshell is the perfect fit. Not only does it make it easy to import, organize, and access your data, but it also contains features like:
Not sure if Nutshell is the right choice of CRM for your business? No worries. You can try our 14-day free trial to find out for yourself if Nutshell is the right option for you. Check it out today to get started!