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In today’s fast-paced and often overwhelming world, standing out from the crowd is key to capturing attention. In this blog, we’ll dive into how you can craft opt-in email marketing forms that people actually want to sign up for.
Opt-in email marketing refers to sending emails to individuals who have explicitly consented, or “opted in,” to receive communications from you. This usually happens when someone subscribes to your email list by filling out a form, checking an “opt-in” box, or providing consent over the phone to receive updates, newsletters, promotions, and other marketing materials.
In many countries, it is a legal requirement for companies to obtain consent before sending marketing communications to prospects or customers. However, an opt-in email marketing process isn’t just about compliance, it’s a powerful tool for building trust and fostering stronger engagement with your audience.
By implementing an opt-in email marketing procedure, you connect with people who have already expressed interest in your brand. This helps you build a more targeted and responsive email list, leading to improved campaign performance, higher open rates, and fewer unsubscribers.
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When building an email list, you can choose between two types of opt-in email marketing methods to gain consent from subscribers. The two methods are single opt-in and double opt-in. Both ensure that you’re sending marketing emails to subscribers who want to receive content from you, but their process differs:
Both types of opt-in email marketing methods have their pros and cons, and the choice ultimately depends on whether you prioritize list size or list quality.
In addition to running an effective opt-in marketing campaign, it’s essential to place your opt-in form in locations that capture your audience’s attention. By strategically positioning your email sign-up form, you can encourage conversions while maintaining a positive user experience.
Here are some of the best places to place your opt-in email marketing form:
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In the end, you need to stand out from the crowd and convince your audience that they want to be on your email marketing list. Here are a few examples of successful op-in email campaigns that you consider using:
Encourage readers to opt in by offering immediate value. For instance, include a call to action like, “Subscribe to our marketing newsletter and get a free eBook.”
Example from Outdoor Photography:
Everyone loves a good deal. Motivate people to opt in by offering a 10% discount on their next purchase upon subscription. Alternatively, offer an upgrade to a higher tier at a discounted rate.
Example from Grass Roots:
Provide a solution to a challenge your audience faces. For example, if you run a health-focused website, encourage visitors eager to get in shape for summer to opt in by offering a free fitness and nutrition guide. By addressing their goals and offering value, you’ll inspire them to subscribe.
Example from Precision Nutrition:
Enable subscribers to choose content that aligns with their interests. For example, include multiple checkboxes on your sign-up form. Spotify does this by offering segmented opt-in options, allowing subscribers to select updates on new music or promotions that match their preferences.
Example from Spotify:
Offer exclusive, limited-time discounts or flash sales only for subscribers to your email list. Creating urgency with a time-sensitive deal encourages people to subscribe and grab the offer before it expires.
Example from ShockByte:
In summary, opt-in email marketing is essential for building trust and engagement with your audience. By focusing on quality over quantity, whether through single or double opt-in methods, you can create a responsive email list.
Start implementing these strategies today to foster lasting relationships with your subscribers and boost your email marketing success!
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