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Pipedrive vs. Insightly

If you’re considering Pipedrive and Insightly but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each tool. Then we’ll explore how they compare on several key aspects of a good CRM. Keep reading to learn more about how Pipedrive and Insightly stack up!

Pipedrive vs. Insightly comparison

If you clicked on this page, there’s a good chance you’re looking for a customer relationship management (CRM) platform for your company and you’re considering Pipedrive and Insightly as possible options. That means you’re probably wondering which of those two tools is better.

If so, you’re in the right place—that’s just what we’re going to explore on this page. We’ll first look at some general pros and cons for each tool. Then we’ll compare them on several key aspects of a good CRM. Keep reading to learn how Insightly and Pipedrive stack up against one another.

a blue cube and a yellow circle are on a scale

Pipedrive pros

Let’s start by looking at some of the advantages of using Pipedrive. Here are three of the biggest things that set it apart:

  • Interface: Pipedrive’s interface is often praised for being simple and easy to navigate. It also features an informative dashboard to give you quick insights into your data.
  • Reporting: Pipedrive’s reporting feature is another strong point, providing a comprehensive and insightful look at your company’s activity and the results it drives.
  • Automation and customization: Another advantage of Pipedrive is its marketing and sales automation capabilities, which are both extensive and customizable.
a positive review for pipedrive

Pipedrive cons

Unfortunately, there are also several drawbacks to using Pipedrive. Those drawbacks include:

  • Customer service: One of the biggest problems with Pipedrive is its customer support. Customers often complain that the support team is unhelpful and slow to respond.
  • Overreliance on add-ons: Another Pipedrive shortcoming is that many of its most significant features are only available through add-ons. Email marketing automation is one example.
  • Learning curve: Pipedrive can also be difficult to learn. It’s not so bad once you get past the initial learning curve, but it can take time to figure out, slowing down your ability to drive results.
a negative review for pipedrive

Insightly pros

Now let’s look at some of the benefits of using Insightly. Here are a few of the biggest ones:

  • Integrations: Insightly stands out for all the different integration options it offers. Some of these integrations are native, though most require an application programming interface (API).
  • Ease of use: Another Insightly benefit is that it’s very easy to use. There’s a minimal learning curve, and you can start driving results with this tool quickly.
  • Mobile app: Many CRMs either don’t have a mobile app or haven’t optimized it very well. Insightly, however, has one that’s just as simple to use as its desktop tool.

Insightly cons

Just like Pipedrive, Insightly has a few downsides. Those disadvantages include:

  • Customer service: Customer support isn’t one of Insightly’s strong suits, and many customers have indicated that it’s not very helpful.
  • Customization: Another of Insightly’s weaknesses is how rigid it is. It doesn’t offer many customization options, so you can’t mold the tool to your exact needs.
  • Pricing: While Insightly’s lower-tier pricing is relatively affordable, it gets more expensive in the upper tiers, especially if you add marketing features to your plan.


Pipedrive vs. Insightly comparison

Now that we’ve gone over the pros and cons of each tool, let’s see how Insightly and Pipedrive compare to one another when it comes to some of the most important qualities of a CRM. This comparison is summarized in the chart below.

Contacts and data storage
Ease of use
Sales automation
$16-$79 per month
User-friendly, intuitive interface
Excellent, customizable
Extensive integrations, including native, third-party, and custom options
Excellent, fully customizable
$14.90-$119 per month
Steep learning curve but intuitive interface
Excellent, customizable
300+ integrations (some native)
Excellent, some customization options
$26-$99+ per month
User-friendly, intuitive interface
Excellent, customizable
2000+ integrations (some native)
Good, some customization options


When it comes to pricing, Pipedrive and Insightly cost almost the exact same amount. Both of them offer a few different plans that escalate in price, with the most expensive being $99 per user per month. The only major difference is that Insightly’s cheapest plan costs $29 per user per month, while Pipedrive offers one additional tier below that at $14 per user per month.

Ease of use

Pipedrive is not an incredibly complicated CRM. Having said that, it does come with a steep learning curve, as we saw earlier in the pros and cons section. That means that it can take a while to get results from it, and it doesn’t score as well on ease of use.

Insightly, on the other hand, is known for being easy to navigate and use. In fact, ease of use is one of its biggest strengths. That means Insightly comes out on top in this category.


Reporting is a strong point for both Pipedrive and Insightly. As we mentioned earlier, it’s one of the best aspects of Pipedrive, giving you plenty of in-depth sales insights. But Insightly also scores well in this category, with customers often praising how customizable its reports are.


Pipedrive offers many different integration options—over 300, to be exact. Some of these integrations are native to the platform, but others require an API to connect the two tools.

The same is true of Insightly—its integration options are a mix of native and API. However, Insightly offers a much larger number of integration options (over 2000).

Sales automation

Sales automation is another of Pipedrive’s strong suits, as we saw in the pros and cons section. It offers plenty of customized workflow options to help you automate sales tasks in just the right way for your business.

Insightly doesn’t stand out quite as much as Pipedrive in this category, but it also has good sales automation capabilities. It should be more than sufficient for most businesses.

Pipedrive vs. Insightly: Which is better?

By now, you’re probably wondering: Should you get Pipedrive or Insightly? Which tool is better for your business?

The answer depends on your particular needs. As we just saw, Pipedrive is the superior tool for companies that prioritize reporting and sales automation, but Insightly is the better option for ease of use and integration.

Of course, there are some areas where both tools are weak, like customer support. For that reason, you may not want to get Pipedrive or Insightly but instead want to look for another CRM option.

Upgrade your CRM practices with Nutshell

Looking for another CRM that brings you the best attributes of both Insightly and Pipedrive? Look no further than Nutshell. Our CRM comes with top-tier sales automation, customized reporting, and access to a stellar customer service team to help you through any questions or issues.

Not sure about using Nutshell for your business? Check out our 14-day free trial today to see what it can do for you!


The perfect blend of function and ease of use! I can’t believe how good Nutshell is!

Alan P. Skytop Business Loans

Don’t get sucked in by ‘featureitis.’ Buy what your staff will actually use. Nutshell beat out Insightly, Nimble, Zoho and Salesforce for our needs.

Chris B

Nutshell has helped my staff clear up literally 50% of their time.

Jennifer A. Eclectic Music

I’ve honestly had more problems than solutions when it comes to using Monday. It was very visually pleasing, but that’s as far as the benefits went.

Kevin K. Media Production

Great way to track management with clients. Love that I can BCC and the email from my google account goes right into the right account in Nutshell. Also love that I can set tasks to remind myself to follow up

Holly C

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