In an inbound sales model, leads come to you. Potential buyers find your website content or online ads while searching for a solution to a particular challenge, then demonstrate interest by downloading educational material, contacting your sales team, or starting a free trial.
Inbound prospects are often very educated on the solutions you offer. They’ve already done research on what you’re selling, and they want your company to solve for their specific needs, pain points, and goals.
Here are four benefits of Nutshell that make our CRM perfect for an inbound sales organization.
Track leads by source:
Inbound leads can come from a variety of sources. With Nutshell, you can create sources for your leads, see which ones are generating the most (and least) sales, and focus your efforts accordingly.
Stop deals from slipping away:
High-volume inbound organizations can quickly become swamped by new leads—which means valuable prospects can slip through the cracks. Nutshell offers four different ways to manage your pipeline, including an interactive Map view that lets you filter your leads by location, identify nearby contacts when you’re traveling, and get directions from Google Maps with one click.
Integrate with your favorite marketing software:
Whether you’re collecting leads from website forms or nurturing prospects through email newsletters, Nutshell’s wide range of software integrations reduces the time your team spends on data entry by automatically syncing new contacts and communications into your CRM.
Join forces on important sales:
Nutshell’s simple @-mentioning feature helps inbound teams close deals faster. By quickly looping in your marketing or technical support teams, you can provide your prospects with the right assistance at the right time.