The average American reads about four books a year. Bill Gates reads 50. Ajit Singh, venture capitalist and Stanford University professor, reads 60.
The list of other extensive readers includes names you may recognize, like Richard Branson, Warren Buffett, Oprah Winfrey, Elon Musk, Mark Cuban, and Mark Zuckerberg.
It’s clear that reading is a habit that sets the super-successful apart.
But where do you start? We’ve compiled an essential list of the best small business books for your reading list.
Entrepreneurs understand the value of lifelong learning. Knowledge doesn’t stop after you get a degree. Reading is the portal to knowledge, specialization, and enhanced skills.
Many successful entrepreneurs and business owners, such as Steve Jobs, Bill Gates, and Warren Buffett dropped out of school but continued learning and improving through reading.
Richard Branson dropped out of school at sixteen but maintained an avid reading habit. In honor of World Book Day, he even shared his list of 65 books that everyone should read in their lifetime.
Prosperous people, famous or otherwise, understand that if they want to get ahead in life, they need to build their knowledge and skills consistently through reading. Some of the main benefits of reading include:
To accelerate your success as a business owner, it’s best to carve out time in your week for reading. If you only read 11 books this year, make sure these titles are on your list.
This enduring classic, first published in 1995, describes why most small businesses fail—and how to keep yours alive and thriving.
The E-Myth Revisited explores concepts that help you understand where you are as an entrepreneur and how to get where you want to be.
It also names the three main roles small business owners often juggle—the Entrepreneur, the Manager, and the Technician—and teaches readers when and how to play each role to further their business.
It offers a life raft to keep entrepreneurs floating above the rough seas of the initial struggle of business-building.
If you feel like you’re being pulled in a million different directions in your business and struggle to keep your head above water, this book is for you.
Inspired by science and lessons in lean manufacturing, author Eric Ries offers a working model of continuous production and improvement in your business, which he details in The Lean Startup.
The Build-Measure-Learn Feedback Loop is at the core of the Lean Startup model, which encourages consistent creativity and productivity in your team.
A great key lesson to learn from this book is the art of working through uncertainty and letting go of perfection in pursuit of your vision.
As most small business owners understand, the first idea is often the worst, and the journey to business success requires constant iteration and change.
With the lean startup mindset, you can drastically reduce the time to an efficient and successful business.
Zero to One, written by Peter Thiel, former CEO of PayPal, and venture capitalist Blake Masters, is a manifesto for entrepreneurs who will build the future.
It inspires readers to innovate, no matter what industry they’re working in, and challenges them to create things that have never been done before rather than trying to compete in a saturated market. In other words, it means going from “zero to one” (introducing something that’s never been seen before) rather than “1 to n” (making more of what is already there).
It’s a must-read for the dreamers of this world—also known as entrepreneurs—who feel the spark of a brand-new idea in their hearts and want the inspiration to act.
An inspiring memoir from JeVon “JT” McCormick, president and CEO of Scribe Media, this book details his humble beginnings as the mixed-race son of a negligent pimp father and a struggling single mother.
Growing up while suffering through poverty, abuse, and racism, McCormick inspires the reader through his tumultuous story, challenging them to think differently about their past and to use it as fuel to achieve their dreams.
At times heartbreaking and also uplifting, I Got There proves that no obstacle is insurmountable and success can come from anywhere, a lesson that many small business owners should absorb.
Small business owners often find themselves stretched between priorities, taking on too much while feeling they can—and should—do more.
Essentialism offers an alternative to the hamster wheel of unproductive busyness. It’s about deciding what is absolutely necessary and aggressively cutting down anything that isn’t, which frees you to make the highest possible contribution to what matters to you.
The book empowers entrepreneurs to hone in and focus on what’s important to them. It includes a 21-day challenge to get readers to act and implement the essentialism strategies as soon as possible.
Nutshell has what you’re looking for.
Small business owners are leaders by design. But are you fulfilling your leadership role to its full potential? Are you running your business with bravery and wholehearted commitment every day?
Dare to Lead encourages you to step up and approach your responsibilities with integrity and vulnerability, nurturing yourself and the potential of those who follow you.
You may have heard of Brené Brown from her viral TED talk on the power of vulnerability, as well as her various books on the topic.
The power of vulnerability | Brené Brown | TED
With a growth mindset, Brené Brown guides you on a journey of stepping up and into brave leadership based on authenticity and integrity.
Start With Why asks and answers the question: Why are some businesses more innovative, more influential, more profitable, and command more loyalty than others?
Based on his popular TED talk, this book by American author and inspirational speaker Simon Sinek draws on his experience with and observations of multi-million and billion-dollar organizations and their leaders.
Start with why — how great leaders inspire action | Simon Sinek | TEDxPugetSound
When you have a compelling vision—your “why”—behind your business and everything you do, it fuels persistence and grit, the building blocks of a successful business.
Start With Why covers the inner section of Sinek’s “Golden Circle” model. It starts with the “Why” and grows outwards into the “How” and then the “What,” giving an important perspective for small business owners on what to prioritize first in their leadership.
Strategize to Win offers real-life advice and actionable strategies for those considering a career change—a common contemplation of budding entrepreneurs.
Written by Carla Harris, senior client advisor at Morgan Stanley, it details how to define your goals, attract the opportunities you want, and build relationships within the corporate world.
While Strategize to Win is aimed at corporate employees, small business owners will still find this valuable, especially the advice on building professional networks and relationships, which is important to both jobholders and entrepreneurs.
No doubt you’ve heard of this classic book, praised by many as their introduction into the world of finance and wealth-building.
Rich Dad, Poor Dad offers a peek into how the rich stay rich and the mindsets and habits to adopt if you want to build wealth.
He also goes into the basics of assets and liabilities, teaching key financial concepts he learned watching his two “dads” growing up—Poor Dad, Robert’s father, struggling to make ends meet and often in debt, and Rich Dad, his friend’s father, a wealthy man who mentored Kiyosaki on his path to wealth.
This book is full of “aha” moments and great lessons for anyone wanting to further their knowledge of money.
Within the pages of Mindset, author Carol S. Dweck explains what we intuitively understand: Your mindset affects how you see everything in life and how you act (and react) in all situations.
She introduces the concept of a fixed mindset and a growth mindset.
The fixed mindset believes that skills and abilities are set at birth and cannot change—thoughts such as “I’m hopeless at math” or “I’m just not good at networking” are common among those with fixed mindsets.
Dweck offers an alternative way of seeing things—a growth mindset that sees roadblocks as learning opportunities and would never subscribe to limiting beliefs such as “You can’t teach an old dog new tricks.”
As a small business owner, you’ll likely encounter rocky situations of discomfort and challenges that have you questioning whether you’re truly up to the task.
In Mindset, you’ll learn where you may be applying rigid mindsets and how to become more growth-oriented in your life and in your business.
In the spirit of growth, this last book offers a paradigm-shifting money management solution for business owners who want to turn their businesses profitable as quickly as possible.
The systems in Profit First teach the reader principles of simplifying accounting and attaining early and sustained profitability, a dream for new business owners.
Full of practical tips and case studies, this system is lauded by successful entrepreneurs all over.
Will any book on this list of best books for small business owners make it to your must-read list?
Perhaps there are some you’ve read already and need to revisit. Remember, knowledge is only as useful as how you use it. These books weren’t meant to be read and then put aside—they require practice and application to see success in your small business.
It’s never too late to start a reading habit, and it’s never too early to get ahead of your lead management with a great CRM.
Effective lead and sales pipeline management becomes increasingly important as your small business grows, especially in B2B.
That’s why Nutshell is here to automate your sales pipeline management and help you close more sales with software. Learn more about how Nutshell helps SMBs drive leads and conversions. Sign up to try Nutshell free for 14 days.
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