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Using Automation to Improve the Customer Experience

a person in a suit is pointing at a flow chart on a screen

Marketing and sales automation is one of the biggest business innovations of the past few decades. You need to draw in new leads and customers, but every second you spend manually performing routine tasks is a second you can’t spend on other projects.

With automation, you can have your cake and eat it too. You can set various tasks to happen automatically, ensuring that your marketing and sales are still in good shape while you spend time on other tasks.

Using automation to improve the customer experience in particular is a great way to help your business. But what does customer experience automation look like? Keep reading for the answer to that question.

What is the benefit of automating the customer experience?

As we mentioned above, the primary benefit of automating the customer experience is driving marketing and sales results while freeing up your time. That means you get more work done and drive more results overall.

On top of that, automation can sometimes be even more efficient than human workers at reaching users effectively. For example, an automated tool is much more efficient at sending out many emails than a human since it can do it instantly and without the possibility of human error.

3 tips for using automation to improve the customer experience

Now that we’ve established the advantage of using automation to improve the customer experience, how can you do it? Here are three helpful customer experience automation tips!

1. Automate personalized customer journeys

The first way you can improve the customer experience with automation is to create personalized customer journeys. That begins with audience segmentation.

When you segment your customers, you divide them up into groups based on traits like demographics, location, and interests. That way, you can create more personalized marketing campaigns to target each group. Those personalized campaigns can target leads and customers with product recommendations, tailored customer service, and more.

The great news is you can automate a portion of this process using a tool like a customer relationship management (CRM) platform

A CRM is designed to gather, categorize, and analyze customer data. That middle part—categorizing—can include segmenting customers. You set the segmentation parameters, and the CRM does the rest.

Then your CRM, in addition to other tools, can help you automate the process of sending out personalized marketing materials to each segment.

2. Automate customer support

Another way to improve the customer experience is to automate customer support. After purchasing from you, your customers may run into questions or issues as they use your products or services. When they do, they’ll come to you for help.

Addressing each customer query manually can be time-consuming, even though you can resolve many queries with a simple answer. Automation is the solution. You can use tools like chatbots to address customer questions and concerns, with the bots filtering more complex issues through to your human team.

Be careful not to rely too heavily on bots, as you want your customers to feel that they can speak to a human representative if needed. That said, automated tools are great for resolving simpler, more common questions.

3. Automate lead and sales generation

Finally, you can upgrade the customer experience by using automation for lead and sales generation. There are a few ways to do this. One way, like for customer support, is using chatbots. You can implement these bots on your website, where users who are getting to know your company can ask questions.

You can customize the chatbots to guide users toward specific products or services, encouraging a purchase. Furthermore, you can use tactics like automated email marketing, where you send out emails to large groups of people or in response to specific actions that individual users take.

Overall, this use of automation can take users straight down the sales pipeline, turning them first into leads and then into customers.

Nutshell can offer a huge boost to your customer experience automation

Looking for a tool that can help you with your customer experience automation? You need a CRM, and Nutshell is the perfect choice. Nutshell can help you manage your customer data and automate aspects of your sales process, email marketing, reporting, and more. Plus, our CRM comes with the help of our top-of-the-line customer service team.

Still not sure if Nutshell is the right choice for you? Just check out our 14-day free trial today to see what Nutshell can do for your business!

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