Technology never stops evolving, especially when it comes to automation. So, why should you?
When roosters at dawn became too annoying, we created alarm clocks. When our hands cramped from handwriting paper copies, we made machines that did the work in less time.
Marketing is no exception to this automation trend. While there are still a handful of marketing tasks that are best done manually, many can be automated thanks to the ever-evolving tech landscape. So, what is marketing automation exactly?
Marketing automation is digital tech that automatically performs marketing functions for you. Keep reading to learn more about automated marketing.
What is marketing automation?
To put it simply, marketing automation is any sort of digital technology that performs certain marketing tasks for you automatically, rather than you having to do it manually.
The tasks in question can vary. Some of the most common types of tasks you might automate include:
- Sending out emails
- Gathering and organizing customer data
- Updating product inventory
- And more!
How can marketing automation benefit you?
The core benefit of marketing and sales automation is that it saves you time and effort that is better spent elsewhere. Without automation, you’d have to perform each marketing task manually. Talk about a hassle!
Without automation, you’d spend hours sending out the same email to countless recipients or manually updating your product inventory with each purchase.
With automated marketing, you can use a tool that automatically performs those time-consuming tasks for you, allowing you to focus on the more complex tasks at hand.
Automation can also lead to a better experience for your customers. Let’s say that a customer performs an action that requires a follow-up email; marketing automation ensures they’ll receive that email immediately, as opposed to having to wait for you to type it all out again.
Tips for using marketing automation
When you use marketing automation software, there are still some things you’ll want to do to ensure you’re getting the most from your automation. Here are a few best practices to keep in mind:
1. Segment your audience
Marketing automation is great for email marketing. With automation, you can set emails to go out to large lists of customers all at once. Our tip for using email marketing automation is to take the time to segment your audience.
Audience segmentation is where you divide your audience into different groups based on factors like location, age, or place in the sales funnel. By segmenting your audience, you can send different materials to each group that are specifically tailored to them.
Not sure how to execute this? Here’s our best practice: Create a separate email for each group. Since the emails are more specific, your audience will respond better to them and may be more likely to convert.