Focus on the people who make Nutshell great

This post is part two of a four-part series. Read the first post, Nutshell is an awesome product.

We value people with crazy potential (we’re hiring!) and we value your company’s people, too.

Nutshell’s success isn’t an accident. Our product has gained the trust of tens of thousands of users and we’ve done this by hiring the very best people in the market.

And we’re going to continue to do so for as long as we operate. Hiring great people will be a core competency that is almost as integral to the success of our product as are our design and integrations. If we continue to add team members that are amazing at what they do and committed to Nutshell’s success, there is nothing stopping us from being the world’s best CRM for SMBs.

And to be clear…I am a firm believer in the Fourth Paradigm of hiring talent. It’s all about potential, folks. Pedigrees and competencies are great. But to grow our company and make it the absolute best choice available for our customers, I want people with crazy potential. Let’s be curious. Let’s embrace failure. Let’s look forward to experimenting many many times until we find the game-changing outcome that we all rally around.

Over drinks a couple weeks ago, our co-founder, @guysuter, described the difference between products people want to use and those that they need to use. For example, he said, “A key to your home is a product you have to use. In an ideal world you wouldn’t carry around a bulky keychain.” Generally speaking, sales teams view CRM as a product they have to use; it feels like a bulging keychain in your pocket that constantly reminds you that locking your door is an unfortunate necessity.

Unlike our competition, Nutshell generates more qualified leads and helps sales teams close faster and make bigger deals. When CRM is done right, it’s not a bulky hindrance, a drain on staff time, or a burden for your team to carry. It’s a tool you’ll want to use and it will get results.

If we continue to add team members that are amazing at what they do and committed to Nutshell’s success, there is nothing stopping us from being the world’s best CRM for SMBs.

CRM has become a catch-all for any type of software that helps businesses maintain better connections to their customers. Venture capitalists have collectively, decisively, and rightly declared this space as “crowded.”

At Nutshell we kind of like “crowded.” It’s validating and we make friends easily. We think that despite being stacked up shoulder-to-shoulder, there’s plenty of room for us to carve out our own place. We’re seeing CRM tools stratify just like the hyper segmentation of on-demand services, curated marketplaces, and many other verticals. CRM is going to offer many flavors of ever-expanding pie to the small- and medium-sized business community.

At Nutshell we’ve taken a very direct approach: Design beautiful and intuitive software, don’t overwhelm your customer with value-dragging features, and continuously integrate with the software ecosystem our customers prefer.

Read the follow-up post on Nutshell’s next key priority, promotion.

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