Pipedrive vs. Zoho

Pricing

This is the most straightforward comparison to make. Depending on the plan you choose, Pipedrive costs $14.90-$99 per month if paid annually or $21.90-$119 if paid monthly. Meanwhile, Zoho costs $14-$52 per month if you purchase an annual plan or $20-$65 per month if you purchase a monthly plan.

For most plans, Pipedrive and Zoho have similar pricing, but Zoho is less expensive by a very slim margin. However, Zoho also offers a free plan that you can try, and Pipedrive offers two more tiers than Zoho, which are more expensive than any of Zoho’s options.

Ease of use

Another important quality of a CRM is how easy it is to use. A CRM that’s too complex and hard to navigate won’t be very helpful.

In some ways, this is a weak point for both Zoho and Pipedrive. As mentioned earlier in the lists of pros and cons, both tools are known for having a steep learning curve, and it can take a while to get results from them.

However, once you get past that learning curve, both tools do get easier to use. Pipedrive’s interface, in particular, is known for being relatively easy to use. The two tools are pretty close on this point, but overall, Pipedrive has a slight edge.

Reporting

Reporting is one of the most useful features of any CRM. But how do Pipedrive and Zoho stack up in this category?

Fortunately, this is a strong point for both of them, as you may remember from the pros and cons section. Though other CRMs offer even more advanced reporting, Pipedrive and Zoho give you a comprehensive view of who’s buying from you, how much revenue you’re generating, and your recent CRM activity.

Integrations

The primary function of a CRM is to gather customer data and centralize it in one place. For that reason, your CRM must be able to integrate with and pull in data from the other tools you use. So, what kinds of integration options do Pipedrive and Zoho offer?

Pipedrive performs excellently in this category, offering over 400 integration options. That should be more than satisfactory for the needs of your business.

Zoho, on the other hand, falls short here. A common complaint is that it’s difficult to set up third-party integrations, and the free version of the tool doesn’t offer any. That means Pipedrive wins in this category.

Sales automation

Finally, let’s briefly look at how the two tools compare when it comes to sales automation.

Pipedrive is commonly praised for its automation, including its ability to send out emails and assign tasks automatically whenever a lead moves to a new stage of the pipeline.

Zoho’s automation isn’t quite as stellar as Pipedrive’s, but it’s still good. Zoho also has an AI tool called Zia that can recommend specific automated workflows based on your company’s patterns.

If we had to pick a winner for this round, it would be Pipedrive, but both tools are satisfactory in this department.

Pipedrive vs. Zoho: Which is better?

Now we come to the big question: Should you choose Pipedrive or Zoho as your CRM?

In many ways, the two tools are very similar. They share many of the same qualities. That means there’s no obvious choice. It mostly depends on your priorities. If it’s important to you to have lots of integration options, go for Pipedrive. But if you’d rather have a cheaper plan, go for Zoho.

However, it’s important to realize that just as these tools share many of the same strengths, they also share many of the same weaknesses. For instance, both tools have a tough learning curve, and they also both have low-quality customer service.

What does that mean for you? Well, it might mean you shouldn’t choose Pipedrive or Zoho but should look elsewhere for a CRM. Plenty of other options offer all the same features as Pipedrive or Zoho while also being easy to use and providing top-tier customer support.