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Pipedrive vs. Zoho

If you’re considering Pipedrive and Zoho, but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each tool. Then we’ll explore how they compare on several key aspects of a good CRM. Keep reading to learn more about how Zoho and Pipedrive stack up!

Pipedrive vs Zoho

Pipedrive vs. Zoho comparison

Every business needs a customer relationship management (CRM) platform to understand its audience and streamline its sales pipeline. But there are quite a few CRMs out there, and it can be tough to find the right one. Two of the most popular CRMs are Pipedrive and Zoho, so on this page, we’ll compare them and look at some of their pros and cons.

a blue cube and a yellow circle are on a scale

Pipedrive pros

There are several qualities that help Pipedrive stand out as a top-quality CRM. In addition to the standard CRM features, it has the following benefits:

  • Helpful interface: Pipedrive’s interface is very intuitive and well laid out, including a useful dashboard on the home page that gives you quick insights into key metrics and tasks.
  • Top-tier reporting: Pipedrive’s reporting is one of its best qualities, providing a comprehensive view of your recent activities and the results they’ve driven.
  • Automation and customization: The marketing and sales automation features in Pipedrive are frequently praised, particularly for how customizable they are.
a positive review for pipedrive

Pipedrive cons

Just as Pipedrive has plenty of advantages, it also has its disadvantages. Here are some of the most significant ones:

  • Email marketing: While Pipedrive’s email marketing feature is good, it isn’t built into the platform. Instead, you have to get a separate add-on to access it, which frustrates many users.
  • Complexity: Pipedrive is a useful tool, but unfortunately, it can be difficult to learn. There’s a steep learning curve for people just beginning to use the tool.
  • Customer service: Any CRM needs a good customer support team to walk you through questions or concerns, but Pipedrive’s customers haven’t found Pipdrive’s team very helpful.
a negative review for pipedrive

Zoho pros

As with Pipedrive, Zoho has its own qualities that help it stand out. Here are some of those qualities:

  • Easy deal creation: One of the best aspects of Zoho is the fact that it makes it incredibly easy to create and follow up on new deals. You can also easily track the progress of those deals.
  • Great reporting: Just like Pipedrive, Zoho’s reporting feature is one of its strengths. It can provide you with plenty of in-depth insights about the results you’re driving.
  • Affordable pricing: Another one of the best things about Zoho is its pricing. It provides different options based on how you want to pay (annually or monthly), and it even offers a free plan.

Zoho cons

There are also some downsides to using Zoho as your CRM. Those downsides include the following:

  • Learning curve: Something Zoho has in common with Pipedrive is that there can be a steep learning curve for new users, meaning it can take a long time to start driving results.
  • Customer service: Another similarity to Pipedrive is that Zoho doesn’t have the best customer support. Many users find that the team takes forever to respond and isn’t very helpful.
  • App integration: One of Zoho’s weakest areas is its app integration options. It offers no integrations at all with the free plan, and even the paid plan is sorely lacking in this category.


Salesforce vs. Pipedrive comparison

Now that we’ve explored the pros and cons of both Pipedrive and Salesforce, let’s see how they stack up on some key traits. In this section, we’ll look at five qualities of a good CRM:

  • Pricing
  • Ease of use
  • Reporting
  • Integrations
  • Sales automation

For each of these traits, we’ll compare Salesforce and Pipedrive. These comparisons are summarized in the chart below.

Contacts and data storage
Ease of use
Sales automation
$16-$79 per month
User-friendly, intuitive interface
Included, customizable
Extensive integrations, including native, third-party, and custom options
Yes, fully customizable
$14.90-$119 per month
Steep learning curve but intuitive interface
300+ integrations
Yes, some customization options
Free plan available $14-$65 per month
Steep learning curve
Integrations can be difficult to set up; none offered with free plan
Yes, some customization options


This is the most straightforward comparison to make. Depending on the plan you choose, Pipedrive costs $14.90-$99 per month if paid annually or $21.90-$119 if paid monthly. Meanwhile, Zoho costs $14-$52 per month if you purchase an annual plan or $20-$65 per month if you purchase a monthly plan.

For most plans, Pipedrive and Zoho have similar pricing, but Zoho is less expensive by a very slim margin. However, Zoho also offers a free plan that you can try, and Pipedrive offers two more tiers than Zoho, which are more expensive than any of Zoho’s options.

Ease of use

Another important quality of a CRM is how easy it is to use. A CRM that’s too complex and hard to navigate won’t be very helpful.

In some ways, this is a weak point for both Zoho and Pipedrive. As mentioned earlier in the lists of pros and cons, both tools are known for having a steep learning curve, and it can take a while to get results from them.

However, once you get past that learning curve, both tools do get easier to use. Pipedrive’s interface, in particular, is known for being relatively easy to use. The two tools are pretty close on this point, but overall, Pipedrive has a slight edge.


Reporting is one of the most useful features of any CRM. But how do Pipedrive and Zoho stack up in this category?

Fortunately, this is a strong point for both of them, as you may remember from the pros and cons section. Though other CRMs offer even more advanced reporting, Pipedrive and Zoho give you a comprehensive view of who’s buying from you, how much revenue you’re generating, and your recent CRM activity.


The primary function of a CRM is to gather customer data and centralize it in one place. For that reason, your CRM must be able to integrate with and pull in data from the other tools you use. So, what kinds of integration options do Pipedrive and Zoho offer?

Pipedrive performs excellently in this category, offering over 400 integration options. That should be more than satisfactory for the needs of your business.

Zoho, on the other hand, falls short here. A common complaint is that it’s difficult to set up third-party integrations, and the free version of the tool doesn’t offer any. That means Pipedrive wins in this category.

Sales automation

Finally, let’s briefly look at how the two tools compare when it comes to sales automation.

Pipedrive is commonly praised for its automation, including its ability to send out emails and assign tasks automatically whenever a lead moves to a new stage of the pipeline.

Zoho’s automation isn’t quite as stellar as Pipedrive’s, but it’s still good. Zoho also has an AI tool called Zia that can recommend specific automated workflows based on your company’s patterns.

If we had to pick a winner for this round, it would be Pipedrive, but both tools are satisfactory in this department.

Pipedrive vs. Zoho: Which is better?

Now we come to the big question: Should you choose Pipedrive or Zoho as your CRM?

In many ways, the two tools are very similar. They share many of the same qualities. That means there’s no obvious choice. It mostly depends on your priorities. If it’s important to you to have lots of integration options, go for Pipedrive. But if you’d rather have a cheaper plan, go for Zoho.

However, it’s important to realize that just as these tools share many of the same strengths, they also share many of the same weaknesses. For instance, both tools have a tough learning curve, and they also both have low-quality customer service.

What does that mean for you? Well, it might mean you shouldn’t choose Pipedrive or Zoho but should look elsewhere for a CRM. Plenty of other options offer all the same features as Pipedrive or Zoho while also being easy to use and providing top-tier customer support.

Nutshell is the CRM your business needs

If you decide that neither Pipedrive nor Zoho is the right choice for your company, you could feel like you’re right back at square one. Now you have to start looking for new CRM options. Thankfully, we can help you get started in that department.

Nutshell is one of the best CRMs on the market. In addition to all the usual CRM features, it comes with top-tier sales automation and advanced reporting capabilities. It’s also easy to set up and use and comes with the support of an amazing customer service team that will help you with any questions or concerns you may have.

Want to see for yourself what Nutshell can do for your business? Explore our features or start a 14-day free trial today!


The perfect blend of function and ease of use! I can’t believe how good Nutshell is!

Alan P. Skytop Business Loans

Don’t get sucked in by ‘featureitis.’ Buy what your staff will actually use. Nutshell beat out Insightly, Nimble, Zoho and Salesforce for our needs.

Chris B

Nutshell has helped my staff clear up literally 50% of their time.

Jennifer A. Eclectic Music

I’ve honestly had more problems than solutions when it comes to using Monday. It was very visually pleasing, but that’s as far as the benefits went.

Kevin K. Media Production

Great way to track management with clients. Love that I can BCC and the email from my google account goes right into the right account in Nutshell. Also love that I can set tasks to remind myself to follow up

Holly C

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