Every business needs a customer relationship management (CRM) platform to understand its audience and streamline its sales pipeline. But there are quite a few CRMs out there, and it can be tough to find the right one. Two of the most popular CRMs are Pipedrive and Zoho, so on this page, we’ll compare them and look at some of their pros and cons.
There are several qualities that help Pipedrive stand out as a top-quality CRM. In addition to the standard CRM features, it has the following benefits:
Just as Pipedrive has plenty of advantages, it also has its disadvantages. Here are some of the most significant ones:
As with Pipedrive, Zoho has its own qualities that help it stand out. Here are some of those qualities:
There are also some downsides to using Zoho as your CRM. Those downsides include the following:
Now that we’ve explored the pros and cons of both Pipedrive and Salesforce, let’s see how they stack up on some key traits. In this section, we’ll look at five qualities of a good CRM:
For each of these traits, we’ll compare Salesforce and Pipedrive. These comparisons are summarized in the chart below.
This is the most straightforward comparison to make. Depending on the plan you choose, Pipedrive costs $14.90-$99 per month if paid annually or $21.90-$119 if paid monthly. Meanwhile, Zoho costs $14-$52 per month if you purchase an annual plan or $20-$65 per month if you purchase a monthly plan.
For most plans, Pipedrive and Zoho have similar pricing, but Zoho is less expensive by a very slim margin. However, Zoho also offers a free plan that you can try, and Pipedrive offers two more tiers than Zoho, which are more expensive than any of Zoho’s options.
Another important quality of a CRM is how easy it is to use. A CRM that’s too complex and hard to navigate won’t be very helpful.
In some ways, this is a weak point for both Zoho and Pipedrive. As mentioned earlier in the lists of pros and cons, both tools are known for having a steep learning curve, and it can take a while to get results from them.
However, once you get past that learning curve, both tools do get easier to use. Pipedrive’s interface, in particular, is known for being relatively easy to use. The two tools are pretty close on this point, but overall, Pipedrive has a slight edge.
Reporting is one of the most useful features of any CRM. But how do Pipedrive and Zoho stack up in this category?
Fortunately, this is a strong point for both of them, as you may remember from the pros and cons section. Though other CRMs offer even more advanced reporting, Pipedrive and Zoho give you a comprehensive view of who’s buying from you, how much revenue you’re generating, and your recent CRM activity.
The primary function of a CRM is to gather customer data and centralize it in one place. For that reason, your CRM must be able to integrate with and pull in data from the other tools you use. So, what kinds of integration options do Pipedrive and Zoho offer?
Pipedrive performs excellently in this category, offering over 400 integration options. That should be more than satisfactory for the needs of your business.
Zoho, on the other hand, falls short here. A common complaint is that it’s difficult to set up third-party integrations, and the free version of the tool doesn’t offer any. That means Pipedrive wins in this category.
Finally, let’s briefly look at how the two tools compare when it comes to sales automation.
Pipedrive is commonly praised for its automation, including its ability to send out emails and assign tasks automatically whenever a lead moves to a new stage of the pipeline.
Zoho’s automation isn’t quite as stellar as Pipedrive’s, but it’s still good. Zoho also has an AI tool called Zia that can recommend specific automated workflows based on your company’s patterns.
If we had to pick a winner for this round, it would be Pipedrive, but both tools are satisfactory in this department.
Now we come to the big question: Should you choose Pipedrive or Zoho as your CRM?
In many ways, the two tools are very similar. They share many of the same qualities. That means there’s no obvious choice. It mostly depends on your priorities. If it’s important to you to have lots of integration options, go for Pipedrive. But if you’d rather have a cheaper plan, go for Zoho.
However, it’s important to realize that just as these tools share many of the same strengths, they also share many of the same weaknesses. For instance, both tools have a tough learning curve, and they also both have low-quality customer service.
What does that mean for you? Well, it might mean you shouldn’t choose Pipedrive or Zoho but should look elsewhere for a CRM. Plenty of other options offer all the same features as Pipedrive or Zoho while also being easy to use and providing top-tier customer support.
If you decide that neither Pipedrive nor Zoho is the right choice for your company, you could feel like you’re right back at square one. Now you have to start looking for new CRM options. Thankfully, we can help you get started in that department.
Nutshell is one of the best CRMs on the market. In addition to all the usual CRM features, it comes with top-tier sales automation and advanced reporting capabilities. It’s also easy to set up and use and comes with the support of an amazing customer service team that will help you with any questions or concerns you may have.
Want to see for yourself what Nutshell can do for your business? Explore our features or start a 14-day free trial today!
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Don’t get sucked in by ‘featureitis.’ Buy what your staff will actually use. Nutshell beat out Insightly, Nimble, Zoho and Salesforce for our needs.
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Jennifer A. Eclectic Music
I’ve honestly had more problems than solutions when it comes to using Monday. It was very visually pleasing, but that’s as far as the benefits went.
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Great way to track management with clients. Love that I can BCC and thefrom my google account goes right into the right account in Nutshell. Also love that I can set tasks to remind myself to follow up
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