9 Best Landing Page Builders for Your Business

What do paid advertising and email marketing have in common? Well, there are actually multiple answers. But one thing they share is landing pages, which are typically created using a landing page builder.

Whether you click on a paid search ad or a link in an email, there’s a good chance you’ll end up on a landing page that pushes you toward a conversion.

Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. To do that, it’s often a good idea to use a landing page builder.

What is a landing page builder, though? And which one should you use? Below, we’ll answer those questions and explore nine of the best landing page builders for your business.

Table of Contents

• What is a landing page builder?
• What should a landing page builder include?
• The 9 best landing page builders
• How to build a landing page in 5 easy steps
• Frequently asked questions

What is a landing page builder?

A landing page builder is a tool that helps you create landing pages for your advertising campaigns. It works similarly to a website builder but is usually on a much smaller scale, handling individual pages rather than full sites. For that reason, it’s also typically cheaper.

What should a top landing page builder include?

The best landing page builders will include a few different things. First of all, they’ll have a WYSIWYG editor—that is, “what you see is what you get.” It means they won’t require you to use a bunch of code to create the page. Instead, they’ll have a visual editor that lets you see what the page will actually look like.

A good landing page builder tool will also offer some different templates you can use so you don’t have to create the entire page from scratch. It should also give you the ability to view metrics related to the traffic your landing pages get.

These are some of the features you should look for when choosing a landing page builder:

• Reporting and analytics tools: These tools allow you to track landing page visitor behavior.
• Quality landing page templates: Ensure that there’s a broad selection of templates for fast implementation.
• Integration with other apps: The primary integration should be with a tool to collect visitor data through your landing page call to action.
• Custom domain hosting: The ability to host your landing page using a custom domain for your website.
• Easy-to-use editor: A user-friendly design tool that makes building a landing page easy.

The 9 best landing page builders

Now that we’ve established what a landing page builder is and what features you should expect it to have, let’s talk about some of the best landing page creators out there. We’ll look at nine different options on this list, including:

1. Nutshell’s Landing pages
2. Unbounce
3. Instapage
4. Wix
5. ActiveCampaign
6. Leadpages
7. Carrd
8. Mailchimp
9. ConvertKit

Here’s a summary of how these tools stack up:

Tool	Price	Best for
Nutshell’s Landing pages	$49 per month	Businesses that want a joint CRM and landing page tool
Unbounce	$99+ per month	Small businesses with large budgets
Instapage	$99+ per month	Large businesses
Wix	$17+ per month Free plan available	Beginners
ActiveCampaign	$49+ per month	Businesses that want a joint automation and landing page tool
Leadpages	$49+ per month	Businesses needing to build pages quickly
Carrd	$9+ per year Free plan available	Businesses with small budgets
Mailchimp	$13+ per month Free plan available	Businesses who want a joint email and landing page tool
Kit	$25+ per month Free plan available	Businesses wanting to create email landing pages

Keep reading to learn more about each tool!

1. Nutshell’s Landing pages

Price:  $49 per month (Included in Nutshell Marketing Pro, requires Nutshell Sales Suite subscription)

Best for: Businesses that want a joint CRM and landing page tool

Nutshell’s powerful all-in-one CRM solution integrates with various native Nutshell marketing tools, one of which is the Landing pages tool. Opting for a landing page builder that connects directly to your CRM is a great way to simplify and boost your digital marketing efforts.

Landing pages is the top landing page builder that lets you create and host custom web pages using a drag-and-drop design tool—zero code required. You can choose to create your landing page from scratch or use one of Nutshell’s professionally designed templates to get you started.

With Landing pages, you can improve lead generation and data collection by embedding Nutshell Forms and Scheduler into your landing page. You can also save time by automatically capturing leads and sending lead data directly into your CRM for better contact management and organization.

2. Unbounce

Price: $99+ per month

Best for: Small businesses with large budgets

Next on our list is Unbounce. This web tool lets you choose between drag-and-drop editing or AI-powered, “smart” editing. Unbounce positions itself as ideal for small businesses, which is true in terms of the types of page designs it specializes in. However, it may not be affordable for many small businesses.

3. Instapage

Price: $199+ per month

Best for: Large businesses

Instapage is another one of the top landing page builders. It’s designed to help your pages load faster, and it’s also very mobile-friendly. You can even have multiple team members working on a page at once. 

To access optimization features like A/B testing and advanced page metrics though, you’ll need to upgrade to Instapage’s Optimize plan, which increases the price to $199 per month.

4. Wix

Price: $17+ per month (free plan available)

Best for: Beginners

Wix isn’t just a landing page builder tool—it can help you build out larger websites as well. You can actually access it for free, though the paid versions are better if you want access to more features, and they’re not too expensive.

Wix is a very simple, user-friendly drag-and-drop tool intended for people who know nothing about web design so it could be a good option for some companies.

5. ActiveCampaign

Price: $49+ per month

Best for: Businesses who want a joint automation and landing page tool

You may already know ActiveCampaign for its marketing automation capabilities. And that’s primarily what it is—a marketing automation tool. But it also offers a landing page builder tool.

This tool is only available starting with its “Plus” plan, which costs $49 per month for an annual plan. Since ActiveCampaign’s focus is on automation, landing pages aren’t its strongest suit, but the tool still has all the necessary features and is very easy to use.

6. Leadpages

Price: $49+ per month

Best for: Businesses needing to build pages quickly

Leadpages stands out for having one of the most intuitive and easy-to-work-with interfaces on this list. Not only does it offer page templates, but it also offers what you might call “micro-templates”—that is, templates for individual page elements like pricing tables and calls to action (CTAs). That makes it easy to build pages in a short time.

7. Carrd

Price: $9+ per year (free plan available)

Best for: Businesses with small budgets

Carrd is another of the best landing page builders you’ll find. For the most part, it offers a very intuitive interface and succeeds at creating some of the most attractive landing pages out of all the options on this list.

Carrd offers a free plan, but it’s only good for three pages. That’s okay, though, because even the paid plans are very inexpensive—the cheapest one is a mere $9 per year!

8. Mailchimp

Price: $13+ per month (free plan available)

Best for: Businesses who want a joint email and landing page tool

If you’ve heard of Mailchimp before, you probably already know it’s primarily an email marketing tool. But it also gives you the ability to create landing pages (mainly for your email campaigns). It’s a pretty solid tool with all the features you’d expect.

You can access the landing page builder through any Mailchimp plan, the cheapest of which is a free plan. Paid plans start at $13 per month.

9. Kit

Price: $25+ per month (free plan available)

Best for: Businesses wanting to create email landing pages

Kit’s landing page builder is intended mainly for people who want to create landing pages for their email newsletters. That said, it will work just as well for other types of landing pages. It offers lots of high-quality themes and templates, although it doesn’t give you a ton of room to play around outside of those templates.

Kit offers a free plan for up to 10, 000 subscribers.

How to build a landing page in 5 easy steps

Building a landing page might seem daunting at first, but by following a few simple steps and using the right tools, it can be a straightforward process. Here are five simple steps to build a landing page:

1. Define your objective: Decide what you want to achieve with your landing page. Whether it’s generating leads, promoting a product, or supporting a specific marketing campaign.
2. Choose a landing page builder: Choose an intuitive landing page builder that makes the creation process easy and efficient.
3. Pick a template: Choose a template that matches your brand style and goals.
4. Add content: Create a compelling headline, write clear and concise copy and include a call-to-action.
5. Optimize and launch: Conduct A/B tests, ensure the page is mobile-friendly, and then publish your landing page when you are ready.

Frequently asked questions

Before we wrap up, let’s quickly go over a few frequently asked questions about landing pages.

What is a landing page?

A landing page is a page that users are taken to when they click on a paid ad or an email CTA. Landing pages encourage the user to take a specific action, such as subscribing to an email list or buying a product. They’re usually standalone pages that aren’t connected to your main website.

Why are landing pages important?

Landing pages matter because your ads and emails won’t drive conversions without them. If someone clicks on an ad that doesn’t take them anywhere or just takes them to a generic page on your website, that doesn’t encourage a conversion. But if they get taken to a page designed to get them to take a specific action, there’s a good chance they’ll do just that.

How do I choose the right landing page builder?

To choose the right landing page builder, start by figuring out what you want from your chosen tool. Then, find tools that match that criteria. You can look at the features the tool has, how much it costs, and what kinds of reviews it has.

Can I have both a landing page and a website?

When you create a landing page, it’s hosted on your website. Therefore, it’s part of your website but serves a specific purpose, directing visitors to take a particular action. That said, landing pages are typically used as promotional tools and may often be the page you direct visitors to when running PPC ad campaigns.

How can I optimize my landing page for conversions?

One of the best ways to optimize your landing pages is to test variations of your page using A/B testing, which lets you create two versions of your page to see which performs best.

In general, elements your page should have to ensure it’s optimized for conversions include:

• One clear, prominent call to action
• Short, user-friendly lead capture forms
• A clear, compelling headline
• Concise, persuasive copy
• Clean, visually appealing design
• Mobile-friendly design
• Trust signals, such as testimonials, reviews, and case studies

Easily build landing pages and capture leads with Nutshell

You want to get your landing pages right, so using a landing page builder that makes creating your page easy and produces quality results is essential.

Creating a landing page is just the first step, though. The goal of your landing page is to capture quality leads so you can convert them into customers.

When you choose Nutshell as your CRM and landing page builder, you have one tool that takes you through each stage of the process seamlessly. 

You can easily build landing pages with Nutshell’s drag-and-drop landing page builder. By embedding forms on your landing page, you can capture valuable lead data and send it directly to your CRM. Then, you can use Nutshell’s sales and marketing features to nurture the lead toward becoming a customer.

To try Nutshell for yourself, including Nutshell’s Landing pages, start a free 14-day trial today.

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