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10+ Best Survey Apps of 2023: Hear From Your Audience

Person pointing to a chart of survey results

Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet.

With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.

Benefits of using online survey platforms

From learning more about your customers to improving your sales process, conducting online surveys via survey apps can bring a variety of benefits to your business:

  • Efficient data collection: Survey apps are a more efficient alternative to conducting surveys via mail or in person, allowing for quicker response times and data collection.
  • Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general.
  • Business insights: Insights gathered from survey data can also help you better understand the ins and outs of your sales process.
  • Improves sales process: Finally, you can put your survey data to good use by using it to improve your sales process for customers and create a better customer experience.

11 best survey apps for businesses

Ready to start your search for the best survey app for your business? Take a look at 11 of the top survey tools below.

1. SurveyMonkey for best overall

SurveyMonkey homepage

Price: Free, or starting at $25/user/month

Key features: 

  • Hundreds of question variations and survey types across templates
  • 100+ app integrations and plug-ins
  • AI and machine learning tools like SurveyMonkey Genius

2. SurveySparrow for chat-like survey experiences

SurveySparrow homepage

Price: Free, or starting at $19/month

Key features:

  • Offline survey tools that don’t require Internet connection
  • Customer journey mapping
  • API, webhooks, and integrations for streamlined data workflows

3. Jotform for integrations and add-ons

Jotform homepage

Price: Free, or starting at $34/month

Key features: 

  • 100+ integration options, including CRM, CMS, email, and more
  • Customizable templates for forms, tables, apps, and more
  • Mobile app for work on-the-go

Is Nutshell a perfect match for your favorite software?

Nutshell integrates with tons of software, both natively and through Zapier. See if your favorites are on the list.


a cartoon illustration of two puzzle pieces with faces on them

4. Typeform for customized surveys

Typeform homepage

Price: Free, or starting at $25/month

Key features: 

  • Form builder and templates based on survey use case and role
  • Enterprise feature, including secure and compliant forms (SSO, GDPR, HIPAA)
  • Design and customization options for branded and unique surveys

5. QuestionPro for survey data analysis

QuestionPro homepage

Price: Free, or starting at $99/user/month

Key features:

  • Personalization and customization for branded surveys
  • Shareable reporting dashboards for real-time survey data analysis
  • 15+ third-party integrations (including integration requests)

6. SurveyPlanet for user-friendly software

SurveyPlanet homepage

Price: Free, or starting at $20/month

Key features:

  • Unlimited surveys, questions, and responses
  • Custom survey themes and URLs for increased branding
  • Question images and image-choice questions

7. Qualtrics for market research

Qualtrics homepage

Price: Free, or request a demo

Key features:

  • Create, test, and modify surveys before launching them
  • Custom reports and detailed analytics dashboards for closed- and open-ended survey questions
  • Send survey links via email, social media channels, SMS, mobile browsers, and more

8. Google Forms for Google Workspace fans

Google Form homepage

Price: Free (for personal use), or starting at $12/month

Key features:

  • Connected to Google Workspace apps (Docs, Sheets, Slides, etc.)
  • Customizable template gallery
  • Shareable forms that can also be embedded into websites

9. Alchemer (formerly SurveyGizmo) for question options and types

Alchemer homepage

Price: Starting at $55/use/month (free trial available)

Key features:

  • 20+ logic and branching options for survey questions, including Question Piping and Custom Scripting
  • Flexible and customizable reports, including segmented and filtered reports
  • Unlimited surveys and questions, including no pay-per-response fees

10. SoGoSurvey for great customer support

SoGoSurvey homepage

Price: Free, or starting at $25/month

Key features:

  • Multi-channel distribution capabilities
  • Shareable live reports (can be shared across platforms)
  • Customizable templates for branding and interactive elements

11. Nutshell Forms for CRM integration

Price: Included in all Nutshell CRM subscriptions, which start at $16 per user per month

Key features:

  • Syncs data directly to your CRM
  • Highly customizable
  • User-friendly to create and share
  • In-depth reporting

Turn website visitors into sales leads

Design and embed simple web forms, track their effectiveness, and quickly reach out to form-fillers, all out of Nutshell.



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Online survey tool FAQs

Finally, learn more about the best survey apps by exploring some online survey platform FAQs.

Which online survey tool is the best?

In short, there is no “best” survey app or online software. What one business sees as the top survey app may not be the first choice for others. The “best” survey app for businesses depends on the company’s unique needs and goals.

How do I choose the right online survey tool for my business?

When choosing a survey app for your business, there are a few different factors you’ll want to keep in mind while browsing software options:

  • Survey goals and needs: Outline the goals of your survey, including specific objectives (i.e. what you hope to learn), as well as the channels you want to run your survey on (e.g. email, SMS, etc.).
  • App functionality: The best survey apps should be able to perform the tasks you need them to. When looking at survey app options, evaluate their functionality, including survey types, question variety, customization options, templates, and integrations.
  • Reporting and analytics: Launching your survey is one thing, but interpreting its results is another. Evaluate each app’s reporting and analytics capabilities to see what insights each app will help you uncover about your audience.
  • Pricing and value: Your budget is important — make sure to look at each app’s cost versus what they bring to the table to get an idea of the overall value.

How do online survey tools work?

Online survey tools conduct surveys through digital channels like email, SMS, and more, recording responses as respondents submit answers to each question. Once conducted, survey tools visualize and interpret the data collected to help businesses draw valuable insights from them.

How do I get more survey responses?

The number of survey responses you earn can depend on several factors, like your audience and the survey itself. Below are some tips for increasing your chances of earning more responses for your survey:

  • Keep your survey short and focused
  • Use simple language
  • Offer incentives for survey completion
  • Choose the right audience
  • Personalize the survey to your target audience
  • Send surveys immediately after a good/service is delivered
  • Choose the right digital channels to conduct your survey on

Get even more audience insights with Nutshell CRM

Want to do more with your survey responses? Try Nutshell, an all-in-one customer relationship management (CRM) software that collects and organizes your customer data in one easy-to-use platform.

With Nutshell Forms, our built-in forms tool, you can easily create embeddable forms and seamlessly send the information you collect to your CRM. We also offer dozens of integration options, including with top survey apps like Jotform and Typeform.

Ready to get started? Try Nutshell for free for 14 days today!

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Give our powerful, easy-to-use CRM a try for free for 14 days — no credit card required!


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