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10+ Best Survey Apps of 2024: Hear From Your Audience

Person pointing to a chart of survey results

Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet.

With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.

Benefits of using online survey platforms

From learning more about your customers to improving your sales process, conducting online surveys via survey apps can bring a variety of benefits to your business:

  • Efficient data collection: Survey apps are a more efficient alternative to conducting surveys via mail or in person, allowing for quicker response times and data collection.
  • Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general.
  • Business insights: Insights gathered from survey data can also help you better understand the ins and outs of your customer base, market, and more, helping you make better-informed business decisions.
  • Improves sales process: Finally, you can use insights from your survey data to improve your sales process for customers and create a better customer experience.

11 best survey apps for businesses

Ready to start your search for the best survey app for your business? Take a look at 11 of the top survey tools below.

Survey ToolBest ForKey FeaturesPricing
SurveyMonkeyBest overall– Extensive question types and templates 
– 100+ integrations
– AI tools for insights
Free, or starting at $25/user/month
SurveySparrowChat-like survey experiences– Offline surveys
– Customer journey mapping
– API and webhooks for data integration
Free, or starting at $19/month
JotformIntegrations and add-ons– 100+ integrations
– Customizable templates
– Mobile app for on-the-go access
Free, or starting at $34/month
TypeformCustomized surveys– Form builder with templates
– Secure enterprise features
– Design customization options
Free, or starting at $25/month
QuestionProSurvey data analysis– Customizable branded surveys
– Real-time reporting dashboards
– Third-party integrations
Free, or starting at $99/user/month
SurveyPlanetUser-friendly software– Unlimited surveys and responses
– Custom themes and URLs
– Image-based questions
Free, or starting at $20/month
QualtricsMarket research– Survey testing and modification
– Custom reports and analytics
– Multi-channel distribution
Free, or request a demo
Google FormsGoogle Workspace fans– Integrated with Google Workspace apps
– Customizable templates
– Shareable forms
Free (for personal use), or starting at $12/month
AlchemerQuestion options and types– Advanced logic and branching
– Customizable reports
– Unlimited surveys
Free, or starting at $55/user/month (free trial available)
SoGoSurveyGreat customer support– Multi-channel distribution
– Live report sharing
– Customizable templates
Free, or starting at $25/month
Nutshell FormsCRM integration– Direct CRM data sync
– Highly customizable
– User-friendly interface
Included in Nutshell CRM subscriptions, starting at $16/user/month

1. SurveyMonkey for best overall

SurveyMonkey homepage

Price: Free, or starting at $25/user/month

Key features: 

  • Hundreds of question variations and survey types across templates
  • 100+ app integrations and plug-ins
  • AI and machine learning tools like SurveyMonkey Genius

2. SurveySparrow for chat-like survey experiences

SurveySparrow homepage

Price: Free, or starting at $19/month

Key features:

  • SurveySparrow offers offline survey tools that don’t require an Internet connection
  • Customer journey mapping
  • API, webhooks, and integrations for streamlined data workflows

3. Jotform for integrations and add-ons

Jotform homepage

Price: Free, or starting at $34/month

Key features: 

  • 100+ integration options, including CRM, CMS, email, and more
  • Customizable templates for forms, tables, apps, and more
  • Mobile app for work on-the-go
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4. Typeform for customized surveys

Typeform homepage

Price: Free, or starting at $25/month

Key features: 

  • Form builder and templates based on survey use case and role
  • Enterprise feature, including secure and compliant forms (SSO, GDPR, HIPAA)
  • Design and customization options for branded and unique surveys

5. QuestionPro for survey data analysis

QuestionPro homepage

Price: Free, or starting at $99/user/month

Key features:

  • Personalization and customization for branded surveys
  • Shareable reporting dashboards for real-time survey data analysis
  • 15+ third-party integrations (including integration requests)

6. SurveyPlanet for user-friendly software

SurveyPlanet homepage

Price: Free, or starting at $20/month

Key features:

  • Unlimited surveys, questions, and responses
  • Custom survey themes and URLs for increased branding
  • Question images and image-choice questions

7. Qualtrics for market research

Qualtrics homepage

Price: Free, or request a demo

Key features:

  • Create, test, and modify surveys before launching them
  • Custom reports and detailed analytics dashboards for closed- and open-ended survey questions
  • Send survey links via email, social media channels, SMS, mobile browsers, and more

8. Google Forms for Google Workspace fans

Google Form homepage

Price: Free (for personal use), or starting at $12/month

Key features:

  • Connected to Google Workspace apps (Docs, Sheets, Slides, etc.)
  • Customizable template gallery
  • Shareable forms that can also be embedded into websites

9. Alchemer (formerly SurveyGizmo) for question options and types

Alchemer homepage

Price: Free, or starting at $55/use/month (free trial available)

Key features:

  • 20+ logic and branching options for survey questions, including Question Piping and Custom Scripting
  • Flexible and customizable reports, including segmented and filtered reports
  • Unlimited surveys and questions, including no pay-per-response fees

10. SoGoSurvey for great customer support

SoGoSurvey homepage

Price: Free, or starting at $25/month

Key features:

  • Multi-channel distribution capabilities
  • Shareable live reports (can be shared across platforms)
  • Customizable templates for branding and interactive elements

11. Nutshell Forms for CRM integration

Price: Included in all Nutshell CRM subscriptions, which start at $16 per user per month

Key features:

  • Syncs data directly to your CRM
  • Highly customizable
  • User-friendly to create and share
  • In-depth reporting

Types of surveys businesses use

From gathering customer feedback to enhancing employee engagement, various types of surveys can benefit your business in many different ways. Here are some key survey types that can help you gain valuable insights:

Customer satisfaction surveys

Customer satisfaction surveys allow you to gauge how happy your customers are with your offerings and customer service. By understanding their satisfaction levels, you can identify areas to improve and enhance their overall experience.

Market research surveys

Market research surveys provide essential insights into market trends and customer preferences. These surveys help you understand your target audience better so you can tailor your offerings to meet their needs.

Employee engagement surveys

Employee engagement surveys are vital for assessing how motivated and satisfied your workforce is. By collecting feedback on job satisfaction and company culture, you can create a more engaged and productive team.

Product feedback surveys

Product feedback surveys enable you to gather opinions on specific products or features. This valuable information can guide your product development efforts and ensure you meet customer expectations.

Net Promoter Score (NPS) surveys

Net Promoter Score (NPS) surveys measure customer loyalty by asking customers how likely they are to recommend your business. This simple metric clearly indicates overall customer sentiment and helps identify loyal advocates.

Post-event surveys

After hosting an event, post-event surveys allow you to assess its success and gather feedback for future improvements. Understanding attendees’ experiences helps you create even better events down the line.

Brand awareness surveys

Brand awareness surveys evaluate how well customers recognize and recall your brand. This information is crucial for shaping your marketing strategies and enhancing brand visibility.

Website feedback surveys

Website feedback surveys help you understand user experiences on your site or app. By identifying areas for improvement, you can create a more user-friendly digital environment that keeps visitors engaged.

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Online survey tool FAQs

Finally, learn more about the best survey apps by exploring some online survey platform FAQs.

Which online survey tool is the best?

In short, there is no “best” survey app or online software. What one business sees as the top survey app may not be the first choice for others. The “best” survey app for businesses depends on the company’s unique needs and goals.

How do I choose the right online survey tool for my business?

When choosing a survey app for your business, there are a few different factors you’ll want to keep in mind while browsing software options:

  • Survey goals and needs: Outline the goals of your survey, including specific objectives (i.e. what you hope to learn), as well as the channels you want to run your survey on (e.g. email, SMS, etc.).
  • App functionality: The best survey apps should be able to perform the tasks you need them to. When looking at survey app options, evaluate their functionality, including survey types, question variety, customization options, templates, and integrations.
  • Reporting and analytics: Launching your survey is one thing, but interpreting its results is another. Evaluate each app’s reporting and analytics capabilities to see what insights each app will help you uncover about your audience.
  • Pricing and value: Your budget is important — make sure to look at each app’s cost versus what they bring to the table to get an idea of the overall value.

How do online survey tools work?

Online survey tools conduct surveys through digital channels like email, SMS, and more, recording responses as respondents submit answers to each question. Once conducted, survey tools visualize and interpret the data collected to help businesses draw valuable insights from them.

How do I get more survey responses?

The number of survey responses you earn can depend on several factors, like your audience and the survey itself. Below are some tips for increasing your chances of earning more responses for your survey:

  • Keep your survey short and focused
  • Use simple language
  • Offer incentives for survey completion
  • Choose the right audience
  • Personalize the survey to your target audience
  • Send surveys immediately after a good/service is delivered
  • Choose the right digital channels to conduct your survey on

Get even more audience insights with Nutshell CRM

Want to do more with your survey responses? Try Nutshell, an all-in-one customer relationship management (CRM) software that collects and organizes your customer data in one easy-to-use platform.

With Nutshell Forms, our built-in forms tool, you can easily create embeddable forms and seamlessly send the information you collect to your CRM. We also offer dozens of integration options, including with top survey apps like Jotform and Typeform.

Ready to get started? Try Nutshell for free for 14 days today!

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