Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet.
With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 11 of the best survey apps for businesses.
From learning more about your customers to improving your sales process, conducting online surveys via survey apps can bring a variety of benefits to your business:
Ready to start your search for the best survey app for your business? Take a look at 11 of the top survey tools below.
Survey Tool | Best For | Key Features | Pricing |
SurveyMonkey | Best overall | – Extensive question types and templates – 100+ integrations – AI tools for insights | Free, or starting at $25/user/month |
SurveySparrow | Chat-like survey experiences | – Offline surveys – Customer journey mapping – API and webhooks for data integration | Free, or starting at $19/month |
Jotform | Integrations and add-ons | – 100+ integrations – Customizable templates – Mobile app for on-the-go access | Free, or starting at $34/month |
Typeform | Customized surveys | – Form builder with templates – Secure enterprise features – Design customization options | Free, or starting at $25/month |
QuestionPro | Survey data analysis | – Customizable branded surveys – Real-time reporting dashboards – Third-party integrations | Free, or starting at $99/user/month |
SurveyPlanet | User-friendly software | – Unlimited surveys and responses – Custom themes and URLs – Image-based questions | Free, or starting at $20/month |
Qualtrics | Market research | – Survey testing and modification – Custom reports and analytics – Multi-channel distribution | Free, or request a demo |
Google Forms | Google Workspace fans | – Integrated with Google Workspace apps – Customizable templates – Shareable forms | Free (for personal use), or starting at $12/month |
Alchemer | Question options and types | – Advanced logic and branching – Customizable reports – Unlimited surveys | Free, or starting at $55/user/month (free trial available) |
SoGoSurvey | Great customer support | – Multi-channel distribution – Live report sharing – Customizable templates | Free, or starting at $25/month |
Nutshell Forms | CRM integration | – Direct CRM data sync – Highly customizable – User-friendly interface | Included in Nutshell CRM subscriptions, starting at $16/user/month |
Price: Free, or starting at $25/user/month
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Price: Free, or starting at $19/month
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Price: Free, or starting at $34/month
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Nutshell integrates with tons of software, both natively and through Zapier. See if your favorites are on the list.
Price: Free, or starting at $25/month
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Price: Free, or starting at $99/user/month
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Price: Free, or starting at $20/month
Key features:
Price: Free, or request a demo
Key features:
Price: Free (for personal use), or starting at $12/month
Key features:
Price: Free, or starting at $55/use/month (free trial available)
Key features:
Price: Free, or starting at $25/month
Key features:
Price: Included in all Nutshell CRM subscriptions, which start at $16 per user per month
Key features:
From gathering customer feedback to enhancing employee engagement, various types of surveys can benefit your business in many different ways. Here are some key survey types that can help you gain valuable insights:
Customer satisfaction surveys allow you to gauge how happy your customers are with your offerings and customer service. By understanding their satisfaction levels, you can identify areas to improve and enhance their overall experience.
Market research surveys provide essential insights into market trends and customer preferences. These surveys help you understand your target audience better so you can tailor your offerings to meet their needs.
Employee engagement surveys are vital for assessing how motivated and satisfied your workforce is. By collecting feedback on job satisfaction and company culture, you can create a more engaged and productive team.
Product feedback surveys enable you to gather opinions on specific products or features. This valuable information can guide your product development efforts and ensure you meet customer expectations.
Net Promoter Score (NPS) surveys measure customer loyalty by asking customers how likely they are to recommend your business. This simple metric clearly indicates overall customer sentiment and helps identify loyal advocates.
After hosting an event, post-event surveys allow you to assess its success and gather feedback for future improvements. Understanding attendees’ experiences helps you create even better events down the line.
Brand awareness surveys evaluate how well customers recognize and recall your brand. This information is crucial for shaping your marketing strategies and enhancing brand visibility.
Website feedback surveys help you understand user experiences on your site or app. By identifying areas for improvement, you can create a more user-friendly digital environment that keeps visitors engaged.
Design and embed simple web forms, track their effectiveness, and quickly reach out to form-fillers, all out of Nutshell.
Finally, learn more about the best survey apps by exploring some online survey platform FAQs.
In short, there is no “best” survey app or online software. What one business sees as the top survey app may not be the first choice for others. The “best” survey app for businesses depends on the company’s unique needs and goals.
When choosing a survey app for your business, there are a few different factors you’ll want to keep in mind while browsing software options:
Online survey tools conduct surveys through digital channels like email, SMS, and more, recording responses as respondents submit answers to each question. Once conducted, survey tools visualize and interpret the data collected to help businesses draw valuable insights from them.
The number of survey responses you earn can depend on several factors, like your audience and the survey itself. Below are some tips for increasing your chances of earning more responses for your survey:
Want to do more with your survey responses? Try Nutshell, an all-in-one customer relationship management (CRM) software that collects and organizes your customer data in one easy-to-use platform.
With Nutshell Forms, our built-in forms tool, you can easily create embeddable forms and seamlessly send the information you collect to your CRM. We also offer dozens of integration options, including with top survey apps like Jotform and Typeform.
Ready to get started? Try Nutshell for free for 14 days today!
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