Sell to Win

Top 11 client gift ideas for the ones you genuinely care about

Jacob Thomas
Contributor, Sell to Win
Jacob Thomas
Contributor, Sell to Win

There are plenty of ways to show your clients that you care about them and their businesses.

You can provide them with amazing customer service, for example. Or give them the chance to join your loyalty program and earn discounts when they make purchases.

Here's another idea: send them personalized client gifts that they'll actually use.

Thoughtful client gifts show customers how much you value their business. They also have the potential to keep your brand top of mind, which can lead to more sales. The only problem with client gifts is deciding which ones to send.

That's why we decided to write this article! Keep reading to learn 10 exceptional client gift ideas and three tips to help you choose the right gifts every time.

Client gift ideas for every client

You know you should send your clients the occasional gift to strengthen your relationship with them. You just don't know what kind of gift to send them. Sound familiar? Don't worry. Just send one of the 10 client gift ideas below and you should be golden.

Vegan snack basket via The Good Grocer

1. A food basket

Who doesn't love free food? Answer: nobody. Because of this, a gourmet food basket is a fantastic client gift idea that can really help your company stand out in your clients' minds.

We suggest going beyond the typical sausage and cheese log arrangement. There's nothing wrong with these foods, they're just overused. Instead, try something that includes premium steak cuts, or exotic coffee flavors, or scrumptious holiday treats.

Remember to check for food allergies and eating requirements before sending your clients a food basket. The last thing you want to do is send a fancy nuts package to a client with a peanut allergy. Or an assortments of meats to a hardcore vegan. Yikes!

Desktop plant via bloomscape

2. Desktop foliage

Did you know that indoor plants somehow boost productivity by as much as 15%? You can send your clients a gift of desktop foliage and you might even be helping them become better at their careers.

Desktop terrariums and succulent arrangements are great because they add a welcoming flair to drab office spaces, are very easy to maintain, and will remind your clients throughout the year of your company and the amazing success you can achieve together. Yes, please! 

Plus, most client gifts of the botanical variety can be had for under $30, allowing you to enjoy all the benefits that client gifts provide without forking over a week's worth of pay.

3. A subscription box

Subscription boxes are immensely popular—and why wouldn't they be? Cool stuff gets shipped to their recipients’ doorsteps every month like magic. All they have to do is open the box and enjoy new surprises.

There's a subscription box service out there for just about everything. Clothing? Check. Makeup? Check. Dog toys, cheese samples, comics? Check, check, check!

The key to succeeding with this client gift idea is to know the person you're sending it to. What do they like and how do they spend their free time? If you can answer these questions, you should be able to choose a subscription box service that they'll really love.

Note: most subscription box services will allow you to choose how many boxes you purchase at a time. So, you could give each of your clients one box then give them the option to pay for the subscription themselves if they want to continue receiving the goodies.

A floral-themed Franklin planner

4. Quality pens and notebooks

Looking for a classy gift to give to your clients this year? How about a fancy pen and/or notebook? A custom calendar is another client gift idea that fits into this category.

The best part is, all of these gifts will get used on a regular basis.

When your client needs to sign an important document, they'll reach for the fancy fountain pen you gave them. When they need to plan out their work month, they'll turn to the quality notebook or custom calendar you sent them in thanks for their business.

This means that your company will stay top-of-mind throughout the year.

Fancy Takeya water bottle

5. A high-end water bottle

Nobody needs another cheap water bottle. But a high-quality drinking instrument? Your clients would love to have one and will probably end up taking it everywhere.

Brands like S'well and Hydroflask make top-of-the-line water bottles that also serve as status symbols. Corkcicle makes killer coffee mugs and stemless glasses. You can't go wrong with any of these options, especially if you have them monogrammed.


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6. Your favorite book

First question: what's your favorite book of all time? Second question: would any of your clients appreciate a copy of your favorite book with a personalized memo on the title page?

Okay, maybe you're not a reader and don't have a favorite book. Or maybe you don't feel comfortable sending your clients a copy of Harry Potter and the Sorcerer's Stone. No problem, you can still capitalize on the client gift idea by getting them a coffee table book.

The best coffee table books are ones that have eye-catching covers and discuss something your client finds interesting, such as their home state or a personal hobby.

7. A charity donation

Sometimes the best client gift ideas aren't sent to the client at all. If you know that your clients support certain charities, consider donating to these causes in their name.

This is a great way to show your clients that you care about them and make the world a better place at the same time. Trust us, your clients will definitely appreciate the gesture—especially if they're more well-to-do and can afford to get themselves the gifts mentioned in this article.

8. An online class

If you really want your client gifts to make an impact (and, seriously, who doesn't want that?) give the gift of knowledge via an online class or subscription.

What are your clients interested in? Photography? CreativeLive has an awesome library of photography classes. Cake decorating? A subscription to Craftsy would definitely be appreciated. And LinkedIn Learning has tons of business-related classes.

Basically, if your clients want to learn about something, there's an online class that will teach it to them. Make their day by giving them knowledge.

E-Reader bundle by Kobo

9. An e-reader

E-readers like Kindles and Nooks are incredibly handy. With this kind of tool, users can store dozens of books in a single backpack or briefcase. Because of this, e-readers make great client gifts. We especially recommend them for clients who travel on a regular basis.

Just be aware, e-readers aren't the cheapest client gift on this list (though you can usually find a deal on a Kindle if you look hard enough.) So this idea is best suited to those who only have a few clients to send gifts to, or are working with a large budget.

10. A personalized gift card

Gift cards aren't the most creative client gift idea in the world, but they might be the most practical. Especially if you know your clients well and can get them a gift card to a store, restaurant, or website that they are completely in love with.

Most people enjoy eating at nice restaurants. A lot of folks indulge in the occasional Starbucks run. And as a fallback, EVERYBODY shops on Amazon. A gift card to one of these places would almost certainly be appreciated. So choose one and send it off.

A "mindful moments" gift box by Packed with Purpose

11. A mindful moments gift box

This self-care-themed gift box promotes wellness and is jam-packed with soothing and fun activities and goodies. Dark chocolate, tea, coloring books, and more, will help even the most uptight people unwind. And what's more, purchasing this dreamy gift box supports sustainability, employment for women overcoming poverty, women-owned businesses, and more.

Just be sure to not say something like "you really seem like you could use this," in your delivery note.

How to choose the right client gift

1. Personalize your gifts

Every client gift you send should be personalized to the person you're sending it to. This doesn't mean you need to invest in a monogram maker. But it does mean you need to put thought into every gift and make sure your clients will appreciate it.

For example, if you know that one of your clients is an animal lover and has a brood of dogs at home, consider giving them a subscription to Barkbox. If they always have a cup of coffee in their hands when you meet, a customized mug might do the trick.

The point is, get to know your customers so that you can give them better client gifts.

2. Don't spend too much

Every client would love to receive a big screen TV or a paid-for vacation to Cancun. But ain't nobody got the budget for that, so don't feel bad for spending less. In fact, we don't recommend spending more than $100 per client at the very most.

The only exception would be if a specific client was responsible for a significant amount of your company's revenue in the last year. Or if you really do have a pile of money to burn.

But in most scenarios, $25 - $75 per gift should be ample—especially if you take the time to get to know your clients and give them something they'll truly enjoy, like we mentioned above. This strategy can make even the smallest of gifts feel special.

3. Send a handwritten note

Finally, a handwritten note can make any client gift (within reason) the right one to send. This is because it will give your gift. a personal touch that your customers will remember, guaranteed. Why? Because handwritten notes are so rare these days.

Almost all of our communication with other human beings is digital. We email, text, Slack, and Message each other constantly. But we don't often send letters (unfortunately for USPS.)

The whole point of sending client gifts is to show your customers that you care and to keep your brand top of mind throughout the year. A handwritten note, in addition to the other goodies you send, will totally accomplished this goal—without much extra effort on your end.

Wow your clients

Your clients are the fuel that makes your company go. Without them, you wouldn't have… Anything really. So doesn't it make sense to show them how much they mean to you? And there's no better way to show them your appreciation than with a thoughtful client gift.

Whether you send your clients desktop foliage on their birthday, a gift card at the end of the year, or something else for some other reason, the 10 client gift ideas mentioned above are sure to go over like gangbusters, leading to more sales in the future.

So what are you waiting for? Use this post as a launching pad and start brainstorming client gift ideas for your customers today. Good luck!


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