Don’t be that guy (or gal)
Even though prospects or customers might seem to understand what you’re talking about, you should avoid using jargon during sales interactions. Sure, your clients might know what you mean, but the danger is you will either lose them completely or they’ll think you don’t care about them enough to communicate clearly.
“I try to stay away from using certain insider terms with clients,” says Brad Larabell, a Digital Marketing Strategist at RCP Marketing. “I’ve found most of the time their eyes glaze over because they can’t follow you. Ultimately, what they care about is the value you can bring their company, so we avoid sales lingo and getting too technical.”
It’s easy for your prospects to miss important information when they’re trying to learn something new, so it’s always helpful to review what you’ve discussed, and ask the person if they have any questions or want you to go back over the highlights. Your potential buyers will appreciate your sincerity and willingness to make sure they understand.
“The words our sales reps use make a huge difference,” says AmyJo Johnson, Head of Training and Development at Universal Wireless. “One thing we see a lot is that clients don’t want to sound clueless, so they’ll pretend like they know a slang term even if they don’t. Jargon just creates a communication barrier, so we train our staff to avoid it.”
Did we leave out your favorite sales slang word or phrase? Tell us in a comment below, or tweet it to us @nutshell!