If you’re struggling to choose the right SMS marketing app for your small business, you’ve come to the right place. Today, we’re talking all things SMS marketing, from what these campaigns entail to the best SMS apps to invest in.
Stay tuned to learn more about SMS marketing apps!
SMS campaigns are a type of marketing strategy that involves sending targeted text messages to customers. Businesses use SMS texting for a variety of purposes, like:
SMS campaigns are similar to email marketing in that they allow businesses to reach broad audiences and nurture qualified leads through personalized promotional material.
SMS apps are valuable tools for those looking to start an SMS campaign for their business because they organize and streamline the SMS marketing process. SMS apps allow businesses to manage their campaign progress, data, contact lists, and more — all from a single platform.
Along with a streamlined workflow, SMS apps for small businesses can also help improve SMS campaigns by:
Ready to find the perfect SMS marketing app for your business? Take a look at eight of the top business text messaging apps.
Price: Try for free, or pay as you go
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Price: Starting at $39/month
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Price: Pay as you go
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Price: Free trial, then starting at $20/month
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Price: 14-day free trial, then starting at $26/month
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Price: 14-day free trial, then starting at $29/month
Key Features:
Price: 14-day free trial, then starting at $25/month
Key Features:
Price: Free trial, then starting at $20/month
Key Features:
Nutshell integrates with tons of software, both natively and through Zapier. See if your favorites are on the list.
Now that you’ve learned about some of the best SMS apps, here are some FAQs to help you learn more about how to choose the best one for your business.
When looking for a business text messaging app, there are a few factors you should consider:
Before diving into your first SMS campaign, there are a few things you should know.
First, you’ll want to ensure your audience prefers interacting with your business through text. You don’t want to invest time and resources into a campaign your target audience will ignore, right?
Second, ensure your customers have given you permission to send them SMS marketing messages. Think of your SMS campaigns as email marketing — the customer needs to opt in before you send them anything.
Business SMS texting isn’t entirely free, though plenty of free plans and trials are available for different SMS apps.
Pricing for SMS marketing apps can depend on several factors, all of which depend on the platform. Some factors that can affect business SMS pricing include:
Want to enrich your SMS marketing campaigns with your customer data? Try Nutshell—an all-in-one CRM that manages and organizes your customer data so you can use it to customize marketing campaigns and improve customer experience.
Learn more about how you can leverage Nutshell for your next SMS campaign by contacting us online or try Nutshell for free today!
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