11 CRM stats that sales professionals need to know

The numbers don’t lie—adopting a CRM can create game-changing results for small business sales teams.

But how much of an impact should you expect customer relationship management to have on your organization’s sales revenue and efficiency? If you’re thinking about investing in a CRM for your sales team, these CRM stats pulled from independent research studies might convince you to take the plunge.

1) The average return on investment for CRM is $8.71 for every dollar spent. (source: Nucleus Research / Tweet this!)

2) Effective sales organizations are 81% more likely to be practicing consistent usage of a CRM or other system of record. (source: Aberdeen Group)

3) 22% of salespeople still don’t know what a CRM is, and 40% still use informal methods like spreadsheets and email programs to store customer data. (source: HubSpot State of Inbound ‘16 / Tweet this!)

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4) CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. (source: Salesforce / Tweet this!)

5) 74% of users said their CRM system gave them improved access to customer data. (source: Software Advice)

6) Data accessibility for salespeople shortens their sales cycles by 8-14%. (source: Nucleus Research / Tweet this!)

7) 65% of businesses adopt a CRM within their first five years. (source: Capterra / Tweet this!)

8) Sales reps saw their productivity increase by 26.4% when adding social networking and mobile access to CRM applications (source: Nucleus Research)

9) 81% of CRM users access their CRM using multiple types of devices, including laptops, desktops, smartphones, and tablets. (source: Software Advice / Tweet this!)

10) 24% more sales reps achieve annual sales quota with mobile access to their CRM. (source: Aberdeen Group)

11) 47% of polled CRM users said that their CRM had a significant impact on customer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. (source: Capterra / Tweet this!)

Of course, CRM stats only tell you part of the story. To see first-hand how a CRM platform can transform your sales effectiveness, try Nutshell’s award-winning CRM free for 14 days!

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Sunil says

May 24, 2017

I have marked your points its superb and very helpful at the same time. thanks alot for sharing the points.

Sunil says

May 29, 2017

The points are very important for professionals they need to know every small small things for the betterment. Excellent points thanks for sharing the blog it was helpful.

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