Skip to main content ↓

Salesforce Contracts, Explained: 7 Things to Know Before Signing

a man has his head stuck in a contract

It always pays to read the fine print—especially when it comes to Salesforce contracts.

While Salesforce remains the most well-known name in Customer Relationship Management software, their contract process, including their billing practices, one-sided contracts, and minimal user support, can make them a bad fit for small businesses.

Many Salesforce customers have encountered substantial financial hardships and unbelievable frustration simply because they didn’t know what they were getting themselves into. (We’ll share some real-life horror stories throughout this article.) That’s why it’s so crucial to inspect their user agreements from every angle before committing to the deal. 

To help you out, we took a close look at the Salesforce Master Subscription Agreement and found seven spots in a standard Salesforce contract that could land you in hot water. We’ll also share some practical tips on what you can do to protect yourself should you decide to sign with Salesforce. And we’ll give you the lowdown on what Salesforce really costs.

Or check out the video version! ☝

1. Your subscription price can significantly increase on renewal

Have you ever been roped into a cable or internet package at a low introductory rate, only to get serious sticker shock when it’s contract renewal time? It’s an extremely effective method for attracting new customers while guaranteeing future business growth, so it’s no surprise to learn that some Salesforce customers have experienced similar situations.

Here’s what Salesforce’s pricing looks like compared to Nutshell and HubSpot. But don’t expect these Salesforce prices to hold by the time your contract comes up for renewal.

What you’ll spend in the first year for an Enterprise CRM with Marketing

Annual license cost for a 10-person team Pricing gathered from and

Email Sequences & Campaigns

Implementation costs Source:

Full-time admin salary Source:

Live phone and chat support Source:

Fully functional mobile app Source:

Data storage

One-click dialing and call recording

Year 1 Total Let’s assume the average of the optional fees and one level of overage for 6 months of the year.

Year 2 and Beyond Totals This assumes you don’t grow as a company and add more records…

a blue and orange logo for HubSpot on a white background




(For up to 50,000 contacts level)


(“one price fits all”)

$6,000 to


(available, but not required)







for going over 1 million total records


$50/month for 1,000 minutes

(3,000 minute limit)




a blue cloud with the word Salesforce on it - the Salesforce logo




(For up to 50,000 contacts level)

$75,000 – $200,000

(has many factors)


(if you’re lucky)



(30% of software license)


($25/user/month of software license)



for every 500MB after the first 10GB ($125/month)


($30/month/user and  an additional $15/month for every 1,000 minutes logged)




See how Salesforce pulls a bait and switch with their pricing model. Check out the real price of Salesforce.

This is spelled out in Salesforce’s main services agreement under section 11.2, “Term of Purchased Subscriptions”:

“Except as expressly provided in the applicable Order Form, renewal of promotional or one-time priced subscriptions will be at SFDC’s applicable list price in effect at the time of the applicable renewal.”

Research published by Jo Liversidge and Alexa Bona at Gartner offers some advice in this regard:

  • Do not assume the price will not increase without prior negotiation.
  • Negotiate a maximum net price increase of 3% to 5% for a renewal term.
  • Define what your per-unit price metrics are, then negotiate to guarantee that those same metrics will be used for at least one renewal term.

In essence: negotiate, negotiate, negotiate. The good news here is that Salesforce is willing to discuss some terms of the contract, upfront at least. But once you’ve signed, you’re at the mercy of Salesforce’s legal team.

2. Salesforce can terminate your contract (and delete your data) with only a few days’ notice

Suppose you’ve been in negotiations with Salesforce for weeks or months, trying to sort out a disagreement over contract terms. If you’re behind on payments, perhaps because you believe your agreement has been infringed in some way, Salesforce can hand over a notice that terminates your contract—and all your data with it.

This is laid out in section 11.3 of the service agreement, “Termination”:

“A party may terminate this Agreement for cause (i) upon 30 days written notice to the other party of a material breach if such breach remains uncured at the expiration of such period…”

Unfortunately, Salesforce doesn’t always stick to its own “30 days notice” rule. Several complaints filed with the Better Business Bureau mention abrupt terminations that became effective in a matter of days.

Rigid terms combined with erratic customer service can leave a user especially vulnerable. To prevent such a situation from happening, Liversidge and Bona advise negotiating a 60-day term to retrieve your data in the event of termination.

Related: 5 reasons people don’t leave Salesforce—even when they want to

3. Salesforce won’t let you change your seat count during a term

Salesforce has a complex pricing system that changes based on the functions made available and the number of users accessing the software, which gives their sales reps plenty of leverage to upsell you. But what happens if you find you’re paying for something you don’t need?

Section 5.1 of the Salesforce main services agreement, titled “Fees”, states:

“Customer will pay all fees specified in Order Forms. Except as otherwise specified herein or in an Order Form, (i) fees are based on Services and Content subscriptions purchased and not actual usage, (ii) payment obligations are non- cancelable and fees paid are non-refundable, and (iii) quantities purchased cannot be decreased during the relevant subscription term.”

In other words, if you get locked into an agreement and find that you need fewer features or users than were originally sold to you, you’re stuck paying for them anyway.

“If you’re a new Salesforce customer, make sure you’re not overbuying at the start,” says Dan Kelly, President of SF Negotiator, a contract negotiation team specializing in “Adoption is always slower than you anticipate when introducing any new CRM platform, and it’s all too common for Salesforce’s sales team to overweight your first-year agreement as they’re solely focused on capturing as much revenue as possible from your account.”


Haven’t started a trial yet? Let’s fix that.

Try Nutshell free for 14 days and start selling smarter.



a cartoon of a man holding a yellow balloon

4. Your integrations could be canceled at any time

For some teams, software integrations are invaluable. It may even be the case that a business chooses Salesforce over a competitor because of how Salesforce integrates with certain third-party tools that are essential to the operation of their business.


Before signing on the dotted line with Salesforce, know that those integrations could be discontinued at any time according to section 4.2 of Salesforce’s user agreement. The section, titled “Integration with Non-SFDC Applications,” states:

“The Services may contain features designed to interoperate with Non-SFDC Applications. SFDC cannot guarantee the continued availability of such Service features, and may cease providing them without entitling Customer to any refund, credit, or other compensation, if for example and without limitation, the provider of a Non- SFDC Application ceases to make the Non-SFDC Application available for interoperation with the corresponding Service features in a manner acceptable to SFDC.”

This scenario would leave the customer up a creek and still paying out to Salesforce if the third party app initiates the discontinuation of integration, or if Salesforce initiated the discontinuation because the integration was no longer “acceptable” by their standards.

Note that this has already happened a couple of times, such as in the case of Eventbrite. Users who still need to use that app in tandem with Salesforce were forced to manually shuffle data around or use a tool like Zapier to bridge the gap.

5. Your subscription price doesn’t include the cost for developers

It’s common to customize a Salesforce product into the exact solution your business needs to execute certain tasks. Salesforce typically farms out this customization process to third-party developers, which can quickly overtake your budget.

Salesforce also charges for deployment planning, requiring businesses to pay a subscription fee for technical support during implementation and deployment of the platform. And while some CRMs make their APIs open for developer use, Salesforce also lumps developer support into a pricing plan.

6. Salesforce uptime guarantees are below market standards

Cloud software has opened the business world to seemingly limitless possibilities as to what they can achieve. Having software hosted off-site, however, comes with one obvious con: downtime.

While no company can offer 100% uptime, most customers expect that they’ll be able to access their software and their data at least 99% of the time.

Denis Zhinko from ScienceSoft ran the numbers: 99.9% of guaranteed uptime means only eight hours and 42 minutes of downtime a year, while a guaranteed uptime of 99% means the average downtime would be 87 hours and 40 minutes. That’s 3.6 days that customers can’t access vital tools.

So what’s Salesforce’s guaranteed uptime? Liversidge and Bona from Gartner allege that Salesforce’s uptime rate is only 98%—well below market standards. Given that a 99% uptime still means almost four days of downtime a year, 98% uptime could be crippling for a business, as it would put your team out of commission for more than a full week.

Unfortunately, Salesforce’s contract language makes no promises on this front. Section 2.1, “Provision of Purchased Services” states that the company will “use commercially reasonable efforts to make the online Purchased Services available 24 hours a day, 7 days a week.”

That’s little comfort to the countless Salesforce users who were affected by the platform’s near-apocalyptic day-long outage in May 2019, when Salesforce accidentally granted all of its users admin access and had to take their service offline while they rolled back the changes. If your business relied on Salesforce to operate, absolutely nothing got done that day—except for some good twitter memes, of course.

7. If a sales rep sells you the wrong Salesforce product, there’s no warranty guaranteeing you can break the contract without paying out

Salesforce seems to have a solution to almost every business need, from sales and marketing to finance. Such a huge line of products is a lot for any sales representative to know inside and out, though you certainly hope they do. Being sold the right solution at the right size for your business is the very least of what a customer should expect from a company.

Unfortunately, several complaints filed with the Better Business Bureau indicate that Salesforce sales representatives have, on more than one occasion, accidentally sold a customer the wrong product for their needs. The customer is then left paying for something that they can’t use. 

The reality is that Salesforce has a disclaimer in section 8.3 of their contract to protect the sale, no matter what the sales rep said:


There are no warranties—express, implied, or otherwise. And with the Salesforce cancellation policy stating that an account cancellation only “cancels the auto-renewal at the next billing cycle, either next month (monthly billing) or next year (yearly billing),” you’ll have to wait a while before the changes you want will go into effect.

What’s a Salesforce user to do?

If Salesforce is the software your team needs to perform at their best, then there are a few steps you can take to protect yourself:

  • Inspect the product. Don’t rely on the sales rep to know what’s best for you. Do your research to ensure you’re being sold the best solution for your needs.
  • Dissect the contract. Go over the agreement with a fine-toothed comb, consult your legal team, and do whatever it takes to know their terms inside and out.
  • Negotiate! There are entire consulting firms devoted to negotiating contract terms with Salesforce, proving that contract negotiation is possible.

Switch to a CRM that makes life easier

While your company may be able to negotiate certain terms in a Salesforce, many of the complications of Salesforce are baked into their user agreement. And issues like unforeseen price increases, contract and integration cancellations, and difficulty adjusting your plan can all make using a CRM harder, not easier.

Alternatively, you could consider a CRM that doesn’t lock you into a contract you can’t get out of and gives businesses of all sizes personal support and attention. At Nutshell, we prioritize transparency and ease of use. We offer free live support to all users and automatic data imports (even during your free trial!). You’re always in control of your company’s data and the number of users on your plan, and when you need to adjust anything, our support team is ready to provide free and fast live support.

Start a free 14-day trial of Nutshell and see what our sneaky powerful CRM and sales automation platform can do for you!


Want to kick the tires a bit?

No problem. To see if Nutshell is the right choice for your sales team, start a 14-day free trial today!



an illustration of a person in a green shirt standing in front of a group of people in the shadows
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!