Following up with buyers is a crucial part of any salesperson’s job.
Rarely will a new prospect get back to you after your first cold email, and even your best clients often need multiple touches to draw them back into a sales conversation. Both situations take time and persistence.
Buyers want to know that you care about them and their needs, and following up is a way to show that you care.
But how many emails should you send before you call it quits? At some point, following up too much will annoy your prospects and customers, and it will be a waste of time that you could have otherwise spent on buyers who are actually interested in your product or service.
To uncover the perfect number of follow-up emails to send, we’ve compiled the available research and reached out to a few sales experts to help us solve this riddle.