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The 13 Best Marketing Podcasts to Listen To

Man walking and listening to a podcast with headphones

Now more than ever, people love podcasts. They’ve become a very popular form of media in the past decade or so, with people listening to podcasts about everything from true crime to Dungeons and Dragons. You might even listen to some podcasts yourself.

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

The 13 best marketing podcasts

So, what are the best marketing podcasts to listen to? Here are 13 of our favorites:

Keep reading to learn more about each one!

1. The Marketing Companion

Best for: General marketing strategies

The Marketing Companion is one of the best marketing podcasts

The Marketing Companion is a podcast hosted by Mark Schaefer, a reputable marketing consultant and thought leader. In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. That makes it a great listen for anyone looking to keep up with the future of the industry.

2. The Revenue Marketing Report

Best for: B2B topics

The Revenue Marketing Report is one of the best marketing podcasts

The Revenue Marketing Report (RMR) is another top digital marketing podcast. Hosted by Camela Thompson, this podcast focuses primarily on business-to-business (B2B) topics, and as the name indicates, it’s all about helping you learn how to grow your revenue.

On top of the podcast itself, the RMR also provides a blog post with each episode, so it can still be a useful source of info even when you can’t listen to the podcast episodes.

3. Unthinkable

Best for: Conversational content

Unthinkable is one of the best marketing podcasts

Unthinkable is a podcast hosted by Jason Acunzo. Acunzo uses the podcast to discuss simple business tips and strategies, which aren’t limited exclusively to marketing. Arguably, the best thing about this podcast, though, is the fact that it has a relaxed and engaging tone.

Often, the conversations between Acunzo and his various guests feel less like an interview and more like a chat with a friend. Acunzo also frequently uses real-life case studies to illustrate certain points or ideas, and he’s very good at doing this in a way that conveys emotion and engagement.

4. The Digital Marketing Podcast

Best for: Keeping up with trending topics

The Digital Marketing Podcast is one of the best marketing podcasts

The aptly named Digital Marketing Podcast is a weekly podcast from marketing education platform Target Internet that covers various marketing topics.

The podcast discusses marketing trends, tools, and strategies in various areas of digital marketing and sometimes includes interviews with top marketing experts. It has over 300 past episodes, and new ones are released every week, so you’re sure to find something that interests you.

5. Ethics in Marketing

Best for: Ethical marketing questions

Ethics in Marketing is one of the best marketing podcasts

The unfortunate truth about the business world is that many companies choose to put money over morals, sacrificing their honesty and integrity to make their marketing more effective. But it doesn’t have to be like that. So, how do you maintain a moral standard while building successful marketing campaigns?

That’s the question that this podcast, Ethics in Marketing, aims to answer. It focuses on a variety of ethical questions and concerns in the world of business and marketing, challenging listeners to think in new ways about the methods that they use.

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6. The Science of Social Media

Best for: Social media marketing

The science of social media is one of the best marketing podcasts

If your business is running any social media marketing campaigns, you may already be familiar with Buffer. It’s one of the best social media tools. But what you may not know is that it also offers a podcast, which is called The Science of Social Media.

As you might expect, this podcast discusses a variety of social media topics. Sometimes, it explores practical social media strategies, while other times, it focuses on the latest trends. It’s a great way to learn how to expand and enhance your existing social campaigns.

7. The Product Marketing Show

Best for: Product marketing trends

The product marketing show is one of the best marketing podcasts

Created by Content Beta, The Product Marketing Show is very similar to The Marketing Companion in the sense that it focuses largely on discussing upcoming marketing trends. The overall aim of the podcast is to help you prepare for changes in the marketing world.

As you might expect from the name, The Product Marketing Show tends to look at product marketing over service marketing. So, if your business offers services and not products, this may not be the one for you.

8. Hidden Brain

Best for: General psychology info

Hidden Brain is one of the best marketing podcasts

Hidden Brain differs from all the other podcasts on this list because it doesn’t relate specifically to marketing. Instead, it discusses a variety of psychology concepts aimed at helping you understand human behavior.

While that might not be marketing-specific, it’s certainly helpful for marketers since marketing is all about understanding and harnessing human psychology to get people to convert.

9. The Long Game

Best for: Long-term business success stories

The long game is one of the best marketing podcasts

The Long Game is yet another great podcast for expanding the way that marketers think. If you Google this podcast, be careful—there are multiple podcasts out there with this name, so be sure you get the right one.

This podcast is offered by Omniscient, and it covers a variety of case studies demonstrating the power of long-term thinking and planning for businesses. It also sometimes covers info about new business and marketing trends.

10. iDigress

Best for: Business scaling advice

iDigress marketing is one of the best marketing podcasts

Like some of the other podcasts on this list, iDigress—hosted by Troy Sandidge—discusses a variety of helpful marketing and business strategies. Specifically, though, this podcast is aimed at helping businesses scale and grow over time. So, it’s not just about earning some more customers –– it’s about growing your business.

iDigress is a great all-around marketing podcast, but it’s especially good if you want to scale your company.

11. Generation Builders

Best for: CEO and founder success stories

Generation Builders is one of the best marketing podcasts

Generation Builders is a podcast offered by Softr and hosted by its CEO, Mariam Hakobyan. On the podcast, Hakobyan regularly meets with CEOs and founders from other companies and talks about what it was like for them to create their companies and build their products.

Generation Builders is a fascinating source of insight into what it looks like to build a successful business and overcome challenges along the way. It’s a great way to get inspiration for your own company.

12. Marketing Over Coffee

Best for: General marketing topics delivered in bite-sized pieces

Marketing Over Coffee is one of the best marketing podcasts

Marketing Over Coffee is for the busy bee marketer who wants to learn advice on both classic and new marketing topics in easily digestible chunks. Each episode–hosted by John J. Wall and Christopher S. Penn– is about 20 minutes long and covers a variety of topics, including SEO, social media marketing, and old-school offline marketing methods.

Reviewers love the show for its casual, conversational style and actionable marketing advice. Consider this podcast if you’d like to make the most of your limited free time to expand your marketing knowledge.

13. The Content Callout Podcast

Best for: Content marketing

The Content Callout is one of the best marketing podcasts

Last on our list of top digital marketing podcasts is The Content Callout Podcast. This podcast is no longer being made, but there are still plenty of past episodes to listen to. It often focuses on content marketing, but not exclusively—plenty of other marketing subjects are also addressed.

Like some of the other top marketing podcasts on this list, The Content Callout Podcast uses an interview format and features conversations with marketing experts who can help you reevaluate and reoptimize your content marketing. It also has a B2B focus, like the RMR.

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Benefits of adding podcasts to your marketing strategy

Feeling like you’re just going through the motions, using the same old marketing tactics for months, with little results to show for it? Then adding podcasts to your routine may just be the answer. 

There are numerous benefits to listening to marketing podcasts, including:

  • Getting up-to-date industry knowledge: In the fast-paced world of digital marketing, things are always changing. You can listen to podcasts to get the latest trends in a digestible format, delivered by experts in marketing.
  • Learning innovative new marketing techniques: Podcasts can give you great ideas and diverse perspectives, which can help you explore different approaches to your digital marketing strategy.
  • Building a strong professional network: Popular podcasts often have great communities that surround them. Tapping into these communities gives you an opportunity to network with marketing peers.
  • Gaining inspiration for your campaigns: There’s nothing like new ideas from the smartest minds in marketing to fuel your creativity and drive motivation to enhance your current marketing efforts.

How to get the most value from marketing podcasts

If you’re actively pursuing useful marketing knowledge, you may be wondering about the best way to get that knowledge from your chosen podcasts.

Here are some best practices for making the most of your marketing podcasts:

  • Choose the right podcast for you: Consider selecting your podcasts based on which marketing area you want to grow in. For example, a podcast like The Social Media Marketing Podcast can help you level up your social media marketing skills.
  • Develop active listening skills: You may be tempted to listen to your podcast passively while doing something else, but you’ll get the most benefit from podcasts by completely focusing on what you’re listening to.
  • Take notes: As you’re listening actively, taking notes will be helpful when you’re looking for ideas to revamp your marketing.
  • Network with the community: Take advantage of podcast community groups to network with your peers to share insights and ideas.

Expand your marketing knowledge and level up your strategies

Using this list of top digital marketing podcasts, you can start to expand your marketing knowledge and refresh your campaigns. But maybe you’re not sure podcasts are the medium you want—or maybe you just want written content to use alongside them.

In that case, you can check out some more helpful content here on the Nutshell blog. Better yet, you can download our B2B marketer’s toolkit, which compiles many of the best tips we’ve published on our blog. Then, you can start using new tactics to drive results with your marketing!

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