Personalization helps you better engage your audience when they see your email in their inbox, enabling you to grab their attention right away.
And by nurturing them with messages that resonate with their unique interests, your audience will feel like you truly understand their needs and offer the solutions they need, resulting in more conversions for your company.
Before you start personalizing sales emails, it’s always a great idea to analyze your existing email data first.
You can gather a plethora of valuable information by looking at your previous email campaign data. For example, you can learn what content your audience responds to the most. Maybe they prefer videos over text-only emails.
You can also learn which send times resulted in the highest number of opens so you can send future emails at a time that best suits your prospects.
2. Send surveys to gather audience information
If you want to know how to personalize sales emails, one of the first things you should do is learn about your audience’s interests and needs.
You can send short surveys to your prospects to ask them a few questions to learn more about them. For example, you can ask them which products or services they are most interested in.
You could ask what type of content they want to see in your emails, like videos or images, and what time of day they would like to receive them.
With this information, you can tailor your email copy to your prospect’s unique interests, like the specific service they are interested in, allowing you to close more deals.
3. Create segmented email lists
Once you better understand your prospects’ interests, you can create segmented email lists based on those interests.
For example, if you own a sporting goods store, you can create one email list for all the prospects interested in your hiking equipment and another list for prospects that like your running gear.
If you send content about your running gear to prospects who aren’t interested, they won’t convert. And in some cases, they might unsubscribe from your emails altogether if they feel like your emails aren’t relevant to them.
By creating segmented email lists, you can ensure your prospects always receive relevant messages with content they want to see.
Need help creating segmented email lists? Nutshell can help. With Nutshell, you can collect valuable data about your audience’s interests, demographics, and more. Then you can use that information to create segmented email lists in Nutshell that allow you to send personalized emails that resonate with your audience each and every time.
4. Create personalized subject lines
Next on our list of tips for how to personalize sales emails is to make sure to personalize your subject lines.
Your subject line will be the first thing your prospect sees when they check their email, so you want to make sure it captures their attention and entices them to click. In fact, over 47% of people will open your email based on the subject line.
By personalizing your subject lines, you can tailor your sales email for your prospects before they even open your message, giving them a personalized experience right from the jump.
Try adding your prospect’s name or company name into your subject line for a personal touch to ensure your leads know your email is just for them.
5. Address your prospects by their name
This one goes hand-in-hand with our last tip. Personalize your email copy even more by addressing your prospects directly by their names or company names in your emails.
It makes your emails feel more personal like you wrote them just for each recipient. When you open your emails with a generic “Hey” or “Hey there,” your email copy might come across like you wrote it to fit everyone in your entire email list, and your recipients might take notice.
Address your prospects by their names instead to give them the personal experience they want.
6. Include links to personalized landing pages
When it comes to sales email personalization, your links play a large role.
Make sure any links in your email direct readers to a personalized landing page as much as possible to give them a tailored experience from beginning to end.
Take this email from a department store for example. They include a few call to actions (CTAs) to browse various types of products.
After clicking on the CTA button for 30% of skincare, you’re directed to a landing page to browse skincare products that are on sale.
By linking to personalized landing pages, you can ensure your prospects see a page tailored to their needs, encouraging them to purchase.
7. Use dynamic content
Our last tip for how to send personalized emails is to use dynamic content. Dynamic content allows you to display different content to different people who view your emails.
For example, you could use dynamic content to personalize your CTAs. If you want to encourage people to visit one of your physical store locations, you can use dynamic content to show prospects a store location nearest them.
You could also use dynamic content to show product recommendations based on your prospect’s previous purchase history to boost your product sales.
Send personalized sales emails that drive revenue with Nutshell
Personalizing sales emails and sending them out to your audience consistently can take up a lot of time on your to-do list.
If you need help with your sales email personalization, a CRM platform like Nutshell can help.
Nutshell helps you gather valuable information about your audience’s interests and behaviors so you can learn which marketing messages resonate with them the most.