Lead Generation

PPC pricing: What is the cost of PPC management in 2023?

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Investing in pay-per-click (PPC) advertising is one of the best ways to quickly boost your online visibility, leads, and sales.

But how much does PPC cost in 2022? PPC pricing can vary depending on various factors, like your industry or ad network. 

While budgets vary dramatically, on average, small and mid-size companies spend around $15,000-$20,000 per month on PPC campaigns with an average cost-per-click (CPC) of $2.59, based on data from WebFX.

Keep reading to learn more about what you can expect to pay for your PPC management and what factors go into that price! 

And if you’re ready to browse PPC pricing plans right away, WebFX provides transparent PPC pricing so you know exactly what you’ll pay and receive with our plans. Visit our PPC services page to learn more about how we can help you drive more sales and revenue!

How much does PPC cost?

Depending on how your PPC strategy is structured, you could have few or many line items tallying up total PPC cost. Some key factors include: who manages the PPC campaigns (in-house vs. agency vs. consultant), the average CPC in your industry, how often you update campaigns, and more.

Check out the table below for a full breakdown of average PPC costs:

What determines the cost of PPC management?

So, what determines the cost of PPC management? Many factors influence how much you can expect to pay for your campaign, such as: 

  • Your budget
  • Your goals
  • Your industry
  • Your chosen ad networks

PPC works by bidding on keywords that your target audience searches for online. Your industry and the products and services you sell will determine which keywords you will bid on. 

If you’re in a more competitive industry, like financial services, you’ll need to be more competitive in your bid strategies to ensure your ads drive sales and revenue. 

There are also a variety of ad networks you can choose from, like Google Ads or Microsoft Advertising.

Each one requires its own unique strategy and has different costs and bid optimization strategies. 

What is the cost of PPC management on Google Ads?

Google Ads is one of the most popular PPC ad networks. If you want your ads to display in Google’s search results, you’ll want to use Google Ads. 

Google Ads has two networks—Google Search Network and Google Display Network. 

Google Search Network focuses on ads that display in the search results, while Google Display Network features ads that appear on other Google properties like YouTube and Gmail.

With Google Ads, you’ll bid on the keywords you want to trigger your ads. You can set a maximum bid for how much you want to spend each time someone clicks on your ad. 

While Google Search Network is typically more expensive on a CPC basis than Google Display Network, the actual cost of each ad will vary widely depending on your industry and bidding strategy. For example, a law firm might see an average CPC of $65 on Google Ads while a salon might have a lower value, say $15, due to the difference in competition and cost of services. 

What is the cost of PPC management on Microsoft Advertising?

With Microsoft Advertising, you can create PPC ads that display on Bing, Yahoo!, and DuckDuckGo search engines. 

You can usually expect to pay an average of $1.54 per click for Microsoft Advertising PPC ads. 

Microsoft Advertising works similarly to Google Ads in that your ads appear at the top and bottom of the search results. However, Microsoft Advertising can be slightly less competitive than Google Ads, with more than 80% of companies solely focusing their PPC efforts on Google Ads. 

Smaller businesses competing with big brands in a competitive industry, like SaaS software, could find more success in Microsoft Advertising’s less competitive ad network. 

How much do PPC management services cost?

If you need help maximizing your PPC results or don’t have enough time or resources to manage your campaign, you might opt to work with an experienced PPC agency. 

You can usually expect to pay anywhere from 12% to 30% of your total ad spend per month, if you opt to partner with a PPC agency. 

A PPC agency uses expertise and technology to help you craft and manage a PPC campaign that enables you to achieve your goals. 

For example, when you partner with WebFX, our PPC experts help you optimize your bid strategies to ensure your budget earns the highest return on investment (ROI). 

You’ll also gain access to our award-winning software, MarketingCloudFX, to unlock advanced ad tracking and in-depth reports that allow you to track your campaign’s success. 

Plus, we’re a full-service digital marketing agency. That means our team can help you channel your marketing spend into other campaigns and strategies, like social media and search engine optimization (SEO), to drive incredible results for your business.

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What do PPC pricing plans include?

Trying to decide whether it’s worth partnering with a PPC agency? When you partner with a PPC agency like WebFX, you’ll get access to a team of experts that help you save time and earn a higher ROI. 

PPC management packages from WebFX include:

  • PPC strategy creation and campaign planning
  • Competitor analysis
  • Keyword research and analysis
  • Bid management
  • Ad copy
  • Landing page and ad design
  • PPC tools and software
  • Ongoing reporting

We offer personalized PPC management services tailored specifically for your unique business. Visit our PPC services page to learn more about our custom PPC packages and request a proposal!

How much should I pay for PPC management? 

PPC is one of the most cost-effective marketing strategies because it works for almost any budget. 

You can choose how much you want to bid on your keywords, so you never spend more than you want. Plus, you can see results almost immediately. 

So, just because companies spend an average of $9,000 to $10,000 on their PPC management doesn’t mean you need to.

How much you spend depends on your company’s unique needs and goals. 

Maybe you already have a decent amount of web traffic and leads coming in from your search engine optimization (SEO) strategy and want to maximize your visibility even more with PPC ads. 

In this case, you might want to spend less on PPC than your other marketing strategies. On the other hand, if you don’t have a well developed content program that is sending you organic traffic on a regular basis, you’ll likely want to spend more on your PPC campaigns. 

So, what’s the bottom line? Think about your company’s needs and goals to determine a PPC budget that makes the most sense for you. 

If you need help maximizing your results with PPC, you may opt to partner with an experienced PPC agency, like WebFX. At WebFX, our team does the heavy lifting when it comes to your PPC campaign. 

From helping you create a revenue-driving bid strategy to continuously monitoring your campaign’s results and making optimizations, we can help you drive the best results with PPC. 

And the best part? Our services require little to no effort on your part!

Maximize your PPC management costs with WebFX

When you invest in a PPC campaign, your number one goal is to earn the highest ROI for your efforts. That’s where WebFX can help. 

At WebFX, our PPC experts have more than 25 years of experience helping companies like yours maximize their PPC budget to drive more sales and revenue. 

From helping you create a winning bidding strategy for high-value keywords to continuously improving your campaign for optimal results, our team does all the heavy lifting so you can sit back, relax, and watch your revenue soar. 

Contact us today to chat directly with one of our friendly strategists about the needs and goals of your business. We can’t wait to hear from you!


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