You’ve heard the term “domain authority” before and you know it’s important, but you’re not exactly sure what it is—let alone how to use it to boost your business’s visibility and sales.
Never fear! By the end of this article, you’ll know what contributes to page authority, how to increase your website’s domain authority score, how they impact SEO performance, and more.
Domain authority is a measurement of how likely a website is to rank on search engine result pages (SERPs). Moz first introduced the metric, but other tools have developed similar authority metrics. Moz’s domain authority score ranges from 0 to 100, with higher scores representing a greater likelihood of ranking.
A domain authority score generally considers several factors, including the number of total backlinks, the quality of those backlinks, and the number of linking root domains. The resulting score gives you an idea of how well your domain might rank in the SERPs in relation to your competitors.
Why is domain authority important?
Domain authority is one of the top-ranking factors for SERPs. In a nutshell, your website’s domain authority score will help you determine your competitiveness in your niche when it comes to ranking and increasing your organic traffic. This, in turn, will help you choose keywords strategically to increase your search traffic—and, hopefully, increase conversions, whether they’re trial signups, phone calls, or purchases.
For example, let’s pretend your website’s domain authority score is 56. If you’re competing for a specific keyword against sites with domain authorities between 39 and 47, you’ll know that a well-written blog post or web page has a good chance of ranking. But, if you’re competing against sites with domain authorities in the 80s, you’ll probably want to target a different keyword.
However, it’s important to note that while domain authority score predicts success, it doesn’t necessarily represent success. The metric is not used by Google, and boosting your domain authority won’t automatically make your website rank higher in Google search results.
Domain authority vs. page authority
Before we dig deeper into domain authority, we need to clarify: domain authority and page authority, another metric developed by Moz, are different. While domain authority ranks the strength of an entire domain, page authority focuses on a single page’s ability to rank in the SERPs.
Renforcer l'autorité d'un domaine en 3 étapes
Now that you know what domain authority is and why it’s important, it’s time to learn how to boost your website’s score. Follow the three-step process outlined below, and you’ll be well on your way to a higher domain authority.
1. Les bases sont bonnes
Tout d'abord, assurez-vous que votre site web est correctement configuré. Cela signifie que vous devez optimiser le contenu de vos pages, veiller à ce que votre site se charge rapidement et créer un site adapté aux mobiles, facile à consulter sur un téléphone ou une tablette. Voici quelques conseils pour vous aider à démarrer :
Don’t neglect your internal links, as they help search engines like Google crawl and index content. Just make sure that your anchor text matches the page you’re linking to.
Test your website for mobile-friendliness. Mobile-optimized sites offer better user experiences and increase the likelihood that your content will secure backlinks.
Ensure your website loads quickly. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. There are several tools available for checking your website load speed.
2. Créer des liens retour de haute qualité
Lorsqu'il s'agit d'autorité de domaine, les backlinks de haute qualité sont rois. Plus vous en avez, plus votre score sera élevé. Nous avons rédigé un article approfondi sur la création de liens, que nous vous conseillons vivement de lire. Mais pour l'instant, gardez ces éléments à l'esprit :
Créez un contenu de qualité : Les sites web faisant autorité ne renverront à votre contenu que s'il est remarquable. Prenez donc votre temps et créez des blogs, des vidéos, etc. approfondis qui sont meilleurs que ce que l'on trouve déjà sur l'internet. Le jeu en vaut la chandelle, c'est garanti.
Promote your content: Great content alone isn’t enough. Give it a boost by promoting it to your email list and social media followers. Doing so will help you get eyes on your work, which will boost your backlink opportunities.
Implement a link-building strategy: Top-notch content and a consistent promotional strategy will get the ball rolling. But you’ll also want to take a more proactive approach to link building. To do this, contact authoritative sites and ask them to link to you. Just know that there’s a right way and a wrong way to go about it, which we cover in the link-building article referenced above.
Engagez-vous à faire du guest blogging : Enfin, le guest blogging pour des sites réputés peut être un excellent moyen de créer des backlinks. D'une part, vous pourrez peut-être créer un lien vers votre propre site web dans le contenu que vous écrivez. D'autre part, les personnes qui liront votre billet d'invité l'apprécieront peut-être, consulteront votre site web pour y trouver un contenu similaire, puis créeront un lien vers certains de vos billets.
Un grand merci à Ahrefs pour ce graphique impressionnant
3. Réduire les backlinks de mauvaise qualité
Tous les liens ne sont pas égaux. Pour améliorer votre score d'autorité de domaine, vous devez obtenir des liens de haute qualité et éliminer les liens de faible qualité. Mais la question se pose : qu'est-ce qu'un lien de haute qualité ?
Un lien de qualité est un lien provenant d'un site réputé. Par exemple, un lien provenant du New York Times sera considéré comme un lien de qualité, car l'éditeur est connu et respecté. En revanche, les liens provenant de sites web inconnus et polluants sont considérés comme étant de faible qualité.
The easiest way to eliminate low-quality links is to use a tool like SEMrush, which will help you identify backlinks that harm your domain authority score and backlink profile. Once you have the complete list, manually remove them if possible, or disavow them through Google.
Want to know more about the domain authority metric? These FAQs might have the answers you’re looking for:
How do you check domain authority?
Domain authority may seem complicated at first. Fortunately, checking the domain authority score for your own site is super easy. Just follow these four steps:
You just plugged your website URL into a domain authority tool and took a look at your domain authority score. Now you’re probably wondering, “Is that good?”
It’s a fair question. It’s also the wrong question. You should be asking, “Is that good for my site?”
As mentioned previously, domain authority scores range from low numbers to higher numbers. Every website starts with a low ranking and begins to climb as it gains backlinks and popularity. A good domain score depends on the domain authority scores of your direct competitors.
Let’s return to our previous example and pretend that you have a domain authority of 56. This is much lower than Google, which ranks in the 90s. But since your hypothetical site doesn’t compete with Google for customers, this comparison is irrelevant.
After researching the scores of your direct competitors, you realize that most of them are in the mid-forties, which means your domain authority of 56 is excellent.
Pour déterminer si votre score d'autorité de domaine est bon ou non, comparez-le aux scores de vos concurrents. S'il est plus élevé, c'est que vous vous en sortez bien. S'il est inférieur, vous avez du travail à faire. C'est aussi simple que cela.
How fast can you increase domain authority?
It could be months before your strategies for increasing domain authority start paying off. That’s because it takes time to optimize your website, get higher-quality backlinks, and build out good content on your site. Boosting your domain’s authority is a long-term strategy, not a quick solution to poor performance in the SERPs.
How do you lose domain authority?
Your domain authority ranking can drop because of several factors, like:
Getting involved in a link scheme: Your domain authority can decrease dramatically if you buy or sell links, use automated link-creating tools, or exchange links excessively.
Having lots of low-quality links: If spammy sites are linking to your domain, it could harm your score.
Having domain technical issues: Slow site speed, broken links, or other issues can also lower domain authority.
Your competitors improving their performance: Finally, your domain authority could also decrease if your competitors start performing better in the SERPs.
Are there other measures of domain authority?
For the last several years, multiple companies have devised their own domain reputation ranking tools that aim to measure the same thing but are named things like “domain reputation” or “site authority.” It’s important to note that the domain authority ranking scores of one tool likely won’t line up with those of another. Whichever metric of page health you use, be sure to keep it consistent.
Implement the right strategies to boost your website’s domain authority
L'autorité de domaine est un indicateur marketing important, car elle peut vous aider à élaborer une stratégie de référencement solide qui propulse votre entreprise vers l'avant. N'oubliez pas que l'autorité de domaine prédit le succès, mais ne le garantit pas. C'est pourquoi l'augmentation de votre score ne doit jamais être votre objectif final.
To increase domain authority for your website, follow the three steps we talk about in this article. When you do, your domain authority will rise, as well as your site’s ability to rank well in search engine results.
Another strategy for boosting your company’s exposure online is partnering with a digital marketing agency. Whether you want to optimize your website, dive further into SEO, or get started with email marketing, WebFX can help. Here at Nutshell, we’ve partnered with WebFX to make digital marketing easier for your team. Learn more about their digital marketing services!
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