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Compare and Choose: 8 Powerful and Affordable HubSpot Alternatives

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HubSpot is a widely used sales and marketing platform that’s had a grip on the market for years. Despite the toolbox of features HubSpot boasts, many small and medium-sized businesses can’t justify the high cost of HubSpot’s paid plans and are forced to look for alternatives. Without the staff and time to maximize many aspects of HubSpot’s platform, you just might not get your money’s worth. 

If you’re looking for a HubSpot alternative that can help you automate your marketing processes and streamline sales, this list is for you. We’ve broken down the eight top HubSpot competitors and how they can benefit your business. We also crunched the numbers on HubSpot’s ambiguous pricing structure and here’s what we found relating to what HubSpot really costs.

Introduction to HubSpot

Before we dive into our top HubSpot alternatives, let’s see what HubSpot is really about and why businesses might look for other options. HubSpot consists of a marketing automation solution, a customer relationship management (CRM), a content management system (CMS), and a help desk solution. Some of their standout features include:

  • A visual automation builder
  • Cross-property reporting
  • A complete blogging suite
  • Ad automation
  • Sequences, which is their sales email automation tool

HubSpot has always been good at providing an intuitive platform for growth-minded digital marketers. They have historically been a leading brand in the inbound marketing world and the marketing aspects of the software certainly reflect that. Their marketing automation software and marketing reporting functions are still some of the best on the market.

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Reasons why businesses are choosing HubSpot alternatives

Despite these benefits, there are several reasons why some companies may look for other options: 

  • Pricing: Each of HubSpot’s tools can be purchased individually, and a number of them are actually free to get started with. However, to get started with their Marketing Hub, it’s $50/month. Their highest listed price for the Marketing Hub is $3,600/month for the enterprise plan. After that, it’s custom pricing plus contracts and high onboarding fees.
  • Limited features: Next, while HubSpot’s marketing features are world-class, its other segments are lacking. The free tools are very limited, for instance. Unlocking basic marketing capabilities costs $20/month for two users. To unlock more advanced email automation for sales, it’s an increase of almost 45 times that—$890/month. 
  • Report limitations: Reporting is crucial for any marketer who wants to see whether their strategies are working. Other things that the free and Starter HubSpot plans don’t offer include campaign and custom reporting. The reporting dashboards are also limited to 10 on Starter plans.
  • User interface challenges: HubSpot’s interface may be challenging for newcomers to CRM software, with many advanced features hidden behind paywalls, limiting usability.
  • Misreported activity: Integration issues have led to instances of misreported activity, particularly with integrated tools, potentially impacting data accuracy and analysis.

The 8 top HubSpot alternatives

Now that you know what you’re looking for, let’s take a look at the best HubSpot competitors we’ve found:

1. Nutshell

nutshell as a hubspot alternative

Nutshell is a CRM-first solution that in recent years has focused on adding a powerful suite of sales automation and sales engagement features. Nutshell’s native email marketing automation tool, Nutshell Campaigns, allows users to design and send email blasts, newsletters, and drip sequences and create audiences with the help of Nutshell’s impressive filtering features.

Nutshell’s other standout features include:

What Nutshell does well

Nutshell’s powerful pipeline management lets marketers and sales reps simplify their workday by automating email marketing campaigns, lead advancement, and much more. Reviewers say that Nutshell is super easy to learn and that the software’s ease of use helps convince sales teams to adopt Nutshell more readily than other solutions. 

Who should use Nutshell

Comparing Nutshell with HubSpot, makes it easy to see why it is a solid alternative. Growth-focused sales teams will find Nutshell helpful in improving their sales process, while marketing teams will find Nutshell’s marketing features excellent for covering the email marketing basics while staying in sync with their sales team.

Nutshell pricing

Nutshell also starts at just $16/month per user. With access to several types of reports, tons of email marketing automation features, and the ability to send up to 150 Nutshell Campaigns emails for free every month, you get excellent value on just the Foundation plan.

The next plan up, Nutshell Pro, costs just $42/user/month, and includes up to 10 customizable sales pipelines, unlimited click-to-call and phone recordings, advanced sales reports and user permissions, and other sales automation features.

You can also get good discounts for paying annually. Nutshell Campaigns is a tiered add-on that starts at $5/month for up to 100 contacts.

What you’ll spend in the first year for an Enterprise CRM with Marketing

Annual license cost for a 10-person team Pricing gathered from Hubpost.com and Salesforce.com

Email Sequences & Campaigns

Implementation costs Source: BacancyTechnology.com

Full-time admin salary Source: Talent.com

Live phone and chat support Source: Salesforce.com

Fully functional mobile app Source: G2.com

Data storage

One-click dialing and call recording

Year 1 Total Let’s assume the average of the optional fees and one level of overage for 6 months of the year.

Year 2 and Beyond Totals This assumes you don’t grow as a company and add more records…

a blue and orange logo for HubSpot on a white background

$18,000

($150/user/month)

$34,680/year

(For up to 50,000 contacts level)

$10,000

(“one price fits all”)

$6,000 to

$38,400/year

(available, but not required)

$0

 

$0

 

 

$1,100/month

for going over 1 million total records

 

$50/month for 1,000 minutes

(3,000 minute limit)

 

$91,580

$78,580

a blue cloud with the word Salesforce on it - the Salesforce logo

$19,800

($165/user/month)

$19,800/year

(For up to 50,000 contacts level)

$75,000 – $200,000

(has many factors)

$96,687/year

(if you’re lucky)

 

$5,940/year

(30% of software license)

$3,000

($25/user/month of software license)

 

$1,500/year

for every 500MB after the first 10GB ($125/month)

$3,600+/year

($30/month/user and  an additional $15/month for every 1,000 minutes logged)

 

$284,452

$146,952

See how HubSpot pulls a bait and switch with their pricing model. Check out the real price of HubSpot.

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2. ActiveCampaign

activecampaign as a hubspot alternative
Source: MarketingSatchel

ActiveCampaign is a marketing automation-first solution. They seek to help the customer-centric company grow further with a CRM and customer support offering rolled in.

Some of the noteworthy features ActiveCampaign boasts are:

  • Automating SMS messages as well as email
  • Automated win probabilities and lead scoring for contacts
  • Sales process management
  • A/B testing in automated marketing campaigns
  • Multi-touch attribution
  • Birds-eye view mapping of your complete automation system

What ActiveCampaign does well

ActiveCampaign excels in its marketing automation functionality. The fact that it includes a feature enabling you to take a birds-eye view of how all your automations interact at once is honestly incredible. As a marketing automation expert, this particular feature captured my heart during the demo.

The automation builder is also a very easy-to-use visual drag-and-drop tool, enabling A/B testing within automations—not something HubSpot offers.

Who should use ActiveCampaign

ActiveCampaign is a top-notch option for marketing automation nerds who already have a good landing page and CMS solution. However, ActiveCampaign’s sales automation lacks the ability to auto-drip emails to contacts from work emails. 

ActiveCampaign pricing

Price may also be a concern for some businesses, as ActiveCampaign’s marketing plans start at $49/month for three users.

3. EngageBay

engagebay as a hubspot alternative

EngageBay explicitly seeks to provide small businesses and entrepreneurs with the same kind of all-in-one marketing system that HubSpot provides to larger businesses. They feature a CRM, a marketing automation solution, and a help desk offering. Some noteworthy features include:

  • A landing page builder that includes a drag-and-drop editor
  • Automated SMS marketing sends
  • Social media automation, with monitoring abilities
  • Predictive lead scoring
  • An easy-to-use visual automation builder

What EngageBay does well

EngageBay’s pricing is very impressive. For businesses with very small marketing budgets, EngageBay is really out here doing the work for less.

Who should use EngageBay

Engagebay is a solid option for experienced digital marketers with tiny budgets. EngageBay means you don’t have to settle for limited EMS functionality when you can make use of so much more.

EngageBay pricing

EngageBay’s basic marketing plan for $12.99/user/month with up to 500 contacts, with plans increasing from there. As a result, though, EngageBay’s feature set is often lighter than some users expect.

4. Drip

drip as a hubspot alternative

Drip is a fairly unique take on growth software. Its foundation is a B2C CRM and is best suited to service ecommerce marketing teams. The CRM and marketing automation systems are not as clearly defined from each other as other growth software solutions. Drip sees itself not as a suite, but as a single solution that gathers contact data, customizes your storefront to that data, and then engages the customer where they are with email, SMS, and social media outreach.

Beyond the unusual perspective, Drip offers a number of notable features such as:

  • Funneling your data from across your tech stack (like your Shopify store) into Drip, where you can analyze it all in one place.
  • Automating social media ads that complement campaigns you’re running or pages the contact has just viewed.
  • Workflow split testing allows you to test not just email versions against each other, but different content types, like an email vs an ad.
  • Utilizing tracking events to trace your contacts’ behaviors

What Drip does well

Without question, Drip does eCommerce well. With more than 90 integrations, many of which can be reported on right from Drip’s dashboard, it’s easy to keep a singular view of your eCommerce business and personalize your store’s marketing efforts.

Who should use Drip

Growth-focused eCommerce marketers with a holistic view of the customer journey will find Drip to be a great tool. 

Drip pricing

Drip starts at $39/month for up to 2,500 contacts, and listed pricing caps out at $1,899/month for up to 170,000 contacts.

5. Ontraport

ontraport as a hubspot alternative

Ontraport is focused on providing a simple solution to help entrepreneurs grow their businesses. The solution has a foundation of marketing automation with a CRM, a CMS, and an online payment processor built-in.

Some of their standout features include:

  • A membership site feature that enables you to run a subscription-based business.
  • Email and SMS automation
  • Drag-and-drop builder for website pages
  • Automate responses to your text messages based on keywords
  • Sales task automation

What Ontraport does well

For the small business that doesn’t want to pay for multiple pieces of software, Ontraport is a solid all-in-one solution. Customers love that it provides a broad functionality to get their business off the ground.

Who should use Ontraport

A small team that doesn’t need deep functionality on any of the types of software that Ontraport offers will find it very useful to center all their data in a single location.

Ontraport pricing

Ontraport’s Basic plan starts at $24/month for up to 500 contacts. Their highest established price is $524/month for their Enterprise plan for up to 10,000 contacts. After that, it’s custom pricing.

6. Brevo

brevo as a hubspot alternative

Brevo bills itself as an easy-to-use marketing software system focused on SMBs (though they do have an enterprise offering). Its foundation is an email marketing system, though it features some lite marketing automation features and a CRM and customer chat. Its notable features include:

  • Automate retargeting ads.
  • Create landing pages and forms within SendinBlue
  • Send SMS messages with dynamic content
  • Drag-and-drop form builder
  • Quick set-up for the CRM

What Brevo does well:

Brevo’s basic capabilities are great at helping beginners advance their digital marketing skills. It’s a well-priced solution that even expert marketers find useful to get the job done.

Who should use Brevo

Brevo is a great growth marketing solution for a business without a dedicated marketer. Its ease of use makes it ideal for a marketing beginner to get a business rolling on modern digital marketing practices.

Brevo pricing

Brevo offers a free plan for up to 300 emails sent per day. Paid plans start at $15/month for up to 20,000 emails sent in a month. Their highest established price is $550/month for 1,000,000 emails sent per month.

7. Keap

keap as a hubspot alternative

Built by the people at Infusionsoft, Keap is a CRM-first growth software designed for SMBs. Notable features include:

  • Sales pipeline automation
  • The ability to send customers quotes
  • Send SMS messages from the CRM
  • Smartforms making adding contact information easy

What Keap does well

Unsurprisingly, Keap’s CRM functions are its best offering. Solopreneurs in reviews mention that Keap works great as a secretary.

Who should use Keap

SMBs with a sales team, but no marketing person will find Keap a useful tool to set up some marketing functions for the company.

Keap pricing

Keap starts at $159/month for two users and 1,500 contacts. Their established prices top out at $229/month for three users and up to 2,500 contacts.

8. Pipedrive CRM

pipedrive crm as a hubspot alternative

Pipedrive CRM is a popular choice utilized by companies globally, offering an intuitive interface and robust sales management features. Notable features include:

  • Email sync
  • Email automation
  • One-click calling

What Pipedrive CRM does well

Designed by salespeople for salespeople, Pipedrive’s intuitive interface and customizable features facilitate efficient sales management. Users praise its thorough reporting capabilities and ability to manage multiple contacts, projects, and workflows effectively.

Who should use Pipedrive CRM

Pipedrive is ideal for those seeking straightforward sales management. Its user-friendly interface and essential features make it suitable for businesses of any size. It helps sales teams reach their goals smoothly.

Pipedrive CRM pricing

Pipedrive offers a basic version for $14.90 per month, while the minimum $49.90 version unlocks essential features necessary for effective CRM usage.

Which HubSpot alternative should you choose?

When choosing an alternative to HubSpot, the best strategy is to look for the features you need. HubSpot may try to sell you add-ons and capabilities your business doesn’t really need, increasing your cost and weighing your platform down with additional tools. But plenty of options won’t do that, so you only pay for what you’ll actually use.

While your company’s needs are the top priority, remember that HubSpot also provides a customer relationship management (CRM) platform, sales automation, and a customer support tool on top of their marketing automation features. The best alternatives will make collaboration between marketers, salespeople, and support teams easy.

Here are a few additional features to consider when comparing HubSpot alternatives: 

  • Marketing automation features
  • Lead management and nurturing
  • Email marketing tools
  • CRM features
  • Customer service capabilities

Frequently asked questions about HubSpot alternatives

These FAQs might provide some additional information that can help you choose the best HubSpot alternative for your team:

Is HubSpot worth it?

Whether HubSpot is worth it depends on your company’s needs and budget. For many—if not most—small to mid-sized businesses, HubSpot’s inflated prices and features are just unnecessary. 

What platforms are similar to HubSpot?

There are many email marketing and CRM platforms on the market that are comparable to HubSpot while being much more affordable. Each option is designed to meet different needs, although Nutshell offers robust email marketing tools along with its CRM for lead nurturing and pipeline management.

Is there a better CRM than HubSpot?

When it comes to usability, affordability, and power, Nutshell is a better CRM than HubSpot. With unlimited contacts and data storage, advanced automation, affordable pricing, and free live customer support in every subscription, Nutshell is one of the best CRM options on the market. Compare the two platforms to see for yourself!

Choose a powerful CRM and email marketing combo

Whether you’re looking for a CRM-first or email marketing-first solution, there’s a good option for every growth-minded company in these top HubSpot alternatives. And while you’re here, start a free trial of Nutshell to see our email marketing and sales automation features in action.

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