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The Best Lead Tracking Software Options of 2024

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Communicating with your prospects with the right messages at the right time is the key to unlocking more conversions and sales for your company. And that’s exactly what lead tracking software helps you accomplish.

But which lead tracking platform should you choose? That’s what we’re here to help you find out! Keep reading for a list of the best lead management software options of 2024 that make tracking and managing your leads a piece of cake! 

But if you want to skip shopping around and try out one of the best lead tracking software platforms for free, Nutshell’s customer relationship management (CRM) software has you covered. 

With Nutshell, you can access user-friendly lead tracking features that enable you to track your leads during each stage of their journey and receive guidance along the way to ensure you never miss out on a deal. 

Sign up for your free 14-day trial today to test Nutshell out for yourself—there’s absolutely no credit card or commitment required!

What is lead management software?

Lead tracking or lead management software is a type of tool that assists with generating leads and turning them into loyal customers. Lead management tools help marketers and sales teams store information about leads, track interactions, and manage sales processes.

What to look for in lead management software?

When evaluating lead management software for your business, it’s crucial to assess several vital factors that align with your company’s specific needs:

  • User-friendly interface: Ensure easy navigation and minimal training requirements for swift adoption by your team.
  • Lead capture and tracking: Choose software that seamlessly captures leads from various sources and tracks their activities throughout the sales process.
  • Lead segmentation: Opt for systems with advanced segmentation capabilities for organizing leads based on specific criteria.
  • Lead scoring: Prioritize tools offering lead scoring functionalities to focus on high-quality prospects effectively.
  • Integration capabilities: Select software that integrates with other tools to consolidate customer data into a centralized location.
  • Workflow management: Streamline processes with automation features for tasks like lead assignment and follow-up reminders.
  • Analytics and reporting: Gain insights into lead behavior and channel effectiveness to refine sales strategies.
  • Trial and user feedback: Test trial versions and gather user feedback to make informed decisions on tool suitability.

The 9 best lead tracking software options of 2024

Here are our picks for the top lead tracking solutions for 2024: 

1. Nutshell

Price: $16 per user per month for Starter, $42 per user per month for Pro (both paid annually)

Nutshell is an all-in-one lead tracking CRM equipped with a range of powerful, easy-to-use lead tracking features. 

With Nutshell, you’ll get features such as:

We offer one of the most flexible lead tracking solutions with four different ways to track your leads

  • Board view: Board view offers an interactive way to track and manage leads as they move through your sales pipeline. Drag and drop leads to the next stage in your funnel, mark leads as won or lost, and view the next steps you can take to encourage a conversion. 
  • List view: Analyze your leads and track their progress toward conversion by viewing your sales pipeline in rows and columns to easily sort your leads by age, stage, confidence level, value, and more.
  • Map view: Map view offers the perfect lead tracking solution for sales representatives who spend their time outside the office. View your leads by physical location on an interactive map for easy scheduling and route planning. 
  • Chart view: Chart view allows you to quickly analyze lead trends by timeframe, quantity, and value in easy-to-understand visual graphs and charts. 

Nutshell’s lead tracking software also helps you quickly identify your most valuable leads by pinpointing hot leads so you know exactly where to focus your efforts and resources to maximize your revenue. 

With Nutshell, you can also receive reminders and guidance as each lead progresses through your pipeline to ensure that none of your leads slip through the cracks causing you to miss out on potential sales. 

You can also view your leads’ previous interactions, calls, and emails with your team to ensure you always deliver the right messages at the right time. 

Additionally, Nutshell includes a built-in email marketing tool and the ability to integrate with numerous popular third-party tools, from G Suite to Office 365 to Intercom.

Ready to see how Nutshell can drive sales and revenue for your business? Sign up for your free 14-day trial today!


Want to kick the tires a bit?

No problem. To see if Nutshell is the right choice for your sales team, start a 14-day free trial today!


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2. Zendesk

Price: $19 per user per month for Team, $55 per user per month for Professional, $115 per user per month for Enterprise (paid annually)

Zendesk is an innovative CRM jam-packed with lead tracking capabilities that makes managing and nurturing your leads a breeze. 

zendesk lead tracking software

Zendesk has a fully customizable dashboard that allows you to track leads from the moment they enter your sales funnel until they convert into a customer or client. 

This platform also offers users a Lead Smart list so you can view which leads have the potential to drive the most value for your business. 

With Zendesk, you can also automatically capture your leads’ information when they complete specific actions on your website, like asking for a quote, so you can start communicating with them immediately. 

If you’re looking for a lead tracking software option that provides all the essentials you need to track and manage your leads effectively, Zendesk could be the perfect choice for you.

3. Keap

Price: $159 per month for Pro (1500 contacts and two users), $229 per month for Max (2500 contacts and three users) (paid annually)

Keap is another popular CRM platform that offers all the lead management features your sales team needs to effectively convert your leads into paying customers or clients. 

keap sales lead tracking software

With Keap, you can access a range of features to help you track your leads as they move through your sales funnel, like: 

  • Lead magnet blueprints
  • Landing page templates
  • Lead generation forms
  • Consultation appointment scheduling
  • And more 

Keap also provides in-depth reports and analytics to help you gain valuable insights into your leads, like which strategies and channels generate the most leads and conversions for your business. 

With a lead management CRM like Keap, you can build stronger relationships with your leads and current customers that turn into sales and revenue. 

4. Freshsales

Price: Free plan available, $9 per user per month for Growth, $39 per user per month for Pro, $59 per user per month for Enterprise (paid annually)

Freshsales is a reliable lead management CRM that offers a free package for basic lead tracking essentials and a range of paid plans so you can pick the best option to fit your business needs and budget. 

freshsales lead tracking software

With Freshsales, you can: 

  • View lead lifecycle stages
  • Track your lead’s entire journey into becoming a customer
  • Customize and map a unique sales process
  • Create custom fields to gather more information about your leads
  • Automatically assign leads to your sales reps
  • And more

If you’re looking for one of the best free lead tracking software options of 2024, Freshsales offers a flexible solution so you can manage your leads on a tight budget. 

5. HubSpot Sales Hub

Price: Free version, $20 per month for Starter, $100 per month for Professional, $150 per month for Enterprise (paid annually)

HubSpot Sales Hub is a comprehensive lead tracking and management software that empowers your sales team to maximize their productivity and effectiveness.

hubspot sales hub lead tracking software

With its user-friendly interface and robust features, Sales Hub helps you track and nurture your leads from the moment they enter your pipeline until they become satisfied customers.

The platform offers:

  • A customizable lead dashboard
  • Pipeline management
  • Sales forecasting
  • E-signature
  • Lead scoring

Additionally, Sales Hub integrates seamlessly with other HubSpot tools, providing a complete ecosystem for marketing, sales, and customer service. This integration streamlines data flow and enhances collaboration across departments, ultimately leading to smoother lead tracking and more effective conversions.

Whether you’re a startup or an enterprise-level organization, HubSpot Sales Hub offers plans that cater to your specific needs and growth trajectory. With its combination of powerful features and scalability, Sales Hub stands out as a top-notch lead-tracking solution for businesses of all sizes.

6. Salesforce Sales Cloud

Price: $25 per user per month for Starter, $80 per user per month for Professional, $165 per user per month for Enterprise, $330 per user per month for Unlimited, $500 per user per month for Einstein 1 Sales (billed annually)

Salesforce Sales Cloud is a well-known and highly customizable CRM solution that offers a suite of lead-tracking features to supercharge your sales efforts.

salesforce sales cloud lead tracking software

With Sales Cloud, you can efficiently manage leads from various sources, track their progress through the sales funnel, and optimize your sales process for maximum efficiency.

Sales Cloud offers features such as:

  • Lead assignment capabilities
  • Lead scoring
  • Pipeline management
  • Forecast management
  • Extensive reporting tools

Salesforce’s ecosystem provides access to a marketplace of third-party integrations and apps, allowing you to extend the CRM’s capabilities. This flexibility empowers you to create a tailored lead-tracking system that aligns with your company’s needs.

While Salesforce is packed with features, it often takes longer to set up and learn how to use than other lead-tracking software tools due to its complexity. Some features are also not available in all plans, so it’s important to review your Salesforce contract carefully.

While Salesforce Sales Cloud may be less user-friendly than other options, the platform’s robust features and scalability make it a top choice for businesses aiming to achieve exceptional lead tracking and conversion rates.

7. Insightly

Price: $29 per user per month for Plus, $49 per user per month for Professional, $99 per user per month for Enterprise (billed annually)

Insightly is an all-in-one CRM and lead-tracking solution designed to help you manage your sales process from start to finish.

insightly sales lead tracking software

The platform’s lead management tools allow you to track interactions, record communication history, and assign follow-up tasks, ensuring that your sales team maintains a proactive and systematic approach to lead nurturing.

One of Insightly’s standout features is its project management capabilities, which seamlessly integrate with lead tracking. This allows you to convert leads into projects, making it easier to manage complex deals and customer relationships from a single platform.

The CRM’s reporting and analytics features provide valuable insights into your sales pipeline, helping you identify bottlenecks, forecast revenue, and optimize your sales processes for higher conversions.

Insightly’s integration with popular business tools like G Suite and Microsoft Office 365 ensures that your team can work efficiently within these familiar environments, streamlining workflows and increasing productivity.

Whether you’re a small business or an enterprise-level organization, Insightly’s pricing plans offer various options to meet your specific requirements and budget, making it a reliable choice for lead tracking and overall sales management.

8. Zoho CRM

Price: Starts at $14 per user per month for Standard, $23 per user per month for Professional, $40 per user per month for Enterprise, $52 per user per month for Enterprise (billed annually)

Zoho CRM is a versatile lead-tracking tool that offers a comprehensive set of features and affordable pricing options.

 zoho crm sales lead tracking software

The CRM’s lead management capabilities allow you to capture, track, and nurture leads seamlessly. Standout features in Zoho CRM include:

  • Pipeline management
  • Lead scoring capabilities
  • Workflow automation capabilities 
  • The ability to create custom lead forms to collect lead information
  • Sales forecasting

Zoho CRM also integrates seamlessly with various other Zoho applications, offering a unified ecosystem for your sales, marketing, and customer support needs. This integration streamlines data sharing and enhances collaboration, enabling your teams to work more cohesively and deliver a superior customer experience.

With its user-friendliness and flexible pricing plans, Zoho CRM is an excellent lead-tracking solution for businesses of all sizes, especially those seeking a comprehensive CRM without breaking the bank.

9. Pipedrive

Price: Starts at $14.90 per user per month for Essential, $27.90 per user per month for Advanced, $49.90 per user per month for Professional, $64.90 per user per month for Power, $99 per user per month for Enterprise (billed annually)

Pipedrive shines in its pipeline and lead management features. Customers on every plan can see an overview of their leads and communications, plus customize their pipelines.

pipedrive sales lead tracking software

Pipedrive’s lead management software helps you turn leads into customers by automating tasks, tracking sales strategies, and centralizing lead data. Features include:

  • Visualized processes
  • Lead nurturing
  • Lead scoring
  • Omnichannel communication
  • And more

Pipedrive prides itself as the go-to CRM tailored by sales experts, for sales experts, with a keen focus on effective lead tracking and management. Its user-friendly interface and customizable features empower users to efficiently monitor leads, projects, and workflows.

Customers particularly commend its comprehensive reporting tools, essential for overseeing lead activities and optimizing sales strategies.

Say hello to your all-in-one sales lead tracking software solution—Nutshell 

Start and finish your search for the best lead tracking software with Nutshell. Nutshell comes equipped with all the lead tracking and management features your team needs to improve their sales processes and close more deals. 

Plus, all of our tools are hassle-free and extremely easy to use so your team members can spend less time figuring out the platform and more time driving sales. Your entire team can access Nutshell from anywhere, at any time, on any device, making it easy to keep your entire team on the same page. 

And the best part? When you use Nutshell, you’ll have the support of our friendly team of experts who will provide guidance every step of the way. From helping you maximize your sales and revenue with every feature Nutshell has to offer to answer any questions that pop up, we’ve got your back. 

Sign up for your free 14-day trial today to see for yourself why Nutshell is one of the best lead management CRMs that can help you make waves in your industry!

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