The best lead tracking software options of 2023

Sell to Win Team
Sell to Win Team
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Communicating with your prospects with the right messages at the right time is the key to unlocking more conversions and sales for your company.

And that’s exactly what lead tracking software helps you accomplish.

But which platform should you choose? That’s what we’re here to help you find out! Keep reading for a list of the best lead tracking software options of 2023 that make tracking and managing your leads a piece of cake! 

But if you want to skip shopping around and try out one of the best lead tracking platforms for free, Nutshell’s customer relationship management (CRM) software has you covered. 

With Nutshell, you can access user-friendly lead tracking features that enable you to track your leads during each stage of their journey and receive guidance along the way to ensure you never miss out on a deal. 

Sign up for your free 14-day trial today to test Nutshell out for yourself—there’s absolutely no credit card or commitment required!

The 4 best lead tracking software options of 2023

Here are our top lead tracking software options for 2023: 

Let's explore each one!

1. Nutshell

Price: $16 per user per month for Starter, $42 per user per month for Pro (both paid annually)

Nutshell is an all-in-one lead tracking CRM equipped with a range of powerful, easy-to-use lead tracking features. 

We offer one of the most flexible lead tracking solutions with four different ways to track your leads

  • Board view: Board view offers an interactive way to track and manage leads as they move through your sales pipeline. Drag and drop leads to the next stage in your funnel, mark leads as won or lost, and view the next steps you can take to encourage a conversion. 
  • List view: Analyze your leads and track their progress toward conversion by viewing your sales pipeline in rows and columns to easily sort your leads by age, stage, confidence level, value, and more.
  • Map view: Map view offers the perfect lead tracking solution for sales reps that spend their time outside the office. View your leads by physical location on an interactive map for easy scheduling and route planning. 
  • Chart view: Chart view allows you to quickly analyze lead trends by timeframe, quantity, and value in easy-to-understand visual graphs and charts. 

Nutshell also helps you quickly identify your most valuable leads by pinpointing hot leads so you know exactly where to focus your efforts and resources to maximize your revenue. 

With Nutshell, you can also receive reminders and guidance as each lead progresses through your pipeline to ensure that none of your leads slip through the cracks causing you to miss out on potential sales. 

You can also view your leads’ previous interactions, calls, and emails with your team to ensure you always deliver the right messages at the right time. 

Ready to see how Nutshell can drive sales and revenue for your business? Sign up for your free 14-day trial today!


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2. Zendesk

Price: $17 per user per month for Team, $89 per user per month for Professional

Zendesk is an innovative CRM jam-packed with lead tracking capabilities that makes managing and nurturing your leads a breeze. 

Zendesk comes equipped with a fully customizable dashboard that allows you to track leads from the moment they enter your sales funnel until they convert into a customer or client. 

This platform also offers users a Lead Smart list so you can view which leads have the potential to drive the most value for your business. 

With Zendesk, you can also automatically capture your leads’ information when they complete specific actions on your website, like asking for a quote, so you can start communicating with them right away. 

If you’re looking for a lead tracking software option that provides all the basic essentials you need to effectively track and manage your leads, Zendesk could be the perfect choice for you.

3. Keap

Price: $129 per month for Pro, $199 per month for Max

Keap is another popular CRM platform that offers all the lead management features your sales team needs to effectively convert your leads into paying customers or clients. 

With Keap, you can access a range of features to help you track your leads as they move through your sales funnel, like: 

  • Lead magnet blueprints
  • Landing page templates
  • Lead generation forms
  • Consultation appointment scheduling
  • And more 

Keap also provides in-depth reports and analytics to help you gain valuable insights into your leads, like which strategies and channels generate the most leads and conversions for your business. 

With a lead management CRM like Keap, you can build stronger relationships with your leads and current customers that turn into sales and revenue. 

4. Freshsales

Price: Free plan available, or $66 per user per month for Enterprise

Freshsales is a reliable lead management CRM that offers a free package for basic lead tracking essentials and a range of paid plans so you can pick the best option to fit your needs and budget. 

With Freshsales, you can: 

  • View lead lifecycle stages
  • Track your lead’s entire journey into becoming a customer
  • Customize and map a unique sales process
  • Create custom fields to gather more information about your leads
  • Automatically assign leads to your sales reps
  • And more

If you’re looking for one of the best free lead tracking software options of 2022, Freshsales offers a flexible solution so you can manage your leads on a tight budget. 

Say hello to your all-in-one lead tracking software solution—Nutshell 

Start and finish your search for the best lead management software with Nutshell. Nutshell comes equipped with all the lead tracking and management features your team needs to improve their sales processes and close more deals. 

Plus, all of our tools are hassle-free and extremely easy to use so your team can spend less time figuring out the platform and more time driving sales. Your entire team can access Nutshell from anywhere, at any time, on any device, making it easy to keep your entire team on the same page. 

And the best part? When you use Nutshell, you’ll have the support of our friendly team of experts who will provide guidance every step of the way. From helping you maximize your sales and revenue with every feature Nutshell has to offer to answering any questions that pop up, we’ve got your back. 

Sign up for your free 14-day trial today to see for yourself why Nutshell is one of the best lead management CRMs that can help you make waves in your industry!


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