Suzie Blaszkiewicz, researcher at GetApp, explains how they determined the top ranking: “Nutshell was one CRM that was consistently flagged in GetApp user reviews as having a good integration with MailChimp, ensuring timely communication and follow-up with prospects.”
So, why would you integrate your CRM and marketing automation software? For sales reps, combining these applications saves time and reduces every sales rep’s worst nightmare: manual entry across multiple applications.
To aid reps in their sales and marketing efforts, Nutshell created a native integration that automatically imports your Nutshell contacts to MailChimp and syncs contact details between both applications.
If you’re a Nutshell Pro user, you can also use MailChimp to automatically subscribe and unsubscribe contacts to your email marketing campaigns depending on where they are in your sales pipeline.
The ability to add a contact to a sales campaign as part of the rep’s sales process not only keeps a lead fresh for the sales rep but also keeps the products and company top of mind for prospects. Nutshell users also have the ability to filter leads in Nutshell based on geography and demographics, rather than managing separate spreadsheets and relying on intuition when building lists in MailChimp.
Having the best MailChimp CRM integrations on the market is just one way Nutshell takes the pain out of sales and marketing. For more information on Nutshell’s other email marketing integrations, click here.