You’ve heard the term “domain authority” before and you know it’s important, but you’re not exactly sure what it is—let alone how to use it to boost your business’s visibility and sales.
Never fear! By the end of this article, you’ll know what contributes to page authority, how to increase your website’s domain authority score, how they impact SEO performance, and more.
Domain authority is a measurement of how likely a website is to rank on search engine result pages (SERPs). Moz first introduced the metric, but other tools have developed similar authority metrics. Moz’s domain authority score ranges from 0 to 100, with higher scores representing a greater likelihood of ranking.
A domain authority score generally considers several factors, including the number of total backlinks, the quality of those backlinks, and the number of linking root domains. The resulting score gives you an idea of how well your domain might rank in the SERPs in relation to your competitors.
Domain authority is one of the top-ranking factors for SERPs. In a nutshell, your website’s domain authority score will help you determine your competitiveness in your niche when it comes to ranking and increasing your organic traffic. This, in turn, will help you choose keywords strategically to increase your search traffic—and, hopefully, increase conversions, whether they’re trial signups, phone calls, or purchases.
For example, let’s pretend your website’s domain authority score is 56. If you’re competing for a specific keyword against sites with domain authorities between 39 and 47, you’ll know that a well-written blog post or web page has a good chance of ranking. But, if you’re competing against sites with domain authorities in the 80s, you’ll probably want to target a different keyword.
However, it’s important to note that while domain authority score predicts success, it doesn’t necessarily represent success. The metric is not used by Google, and boosting your domain authority won’t automatically make your website rank higher in Google search results.
Before we dig deeper into domain authority, we need to clarify: domain authority and page authority, another metric developed by Moz, are different. While domain authority ranks the strength of an entire domain, page authority focuses on a single page’s ability to rank in the SERPs.
Now that you know what domain authority is and why it’s important, it’s time to learn how to boost your website’s score. Follow the three-step process outlined below, and you’ll be well on your way to a higher domain authority.
Als Erstes sollten Sie sicherstellen, dass Ihre Website richtig eingerichtet ist. Das bedeutet, dass Sie Ihren On-Page-Inhalt optimieren, dafür sorgen, dass Ihre Website schnell geladen wird, und eine mobilfreundliche Website erstellen, die auf einem Telefon oder Tablet einfach zu surfen ist. Hier sind ein paar Tipps für den Anfang:
Wenn es um Domain-Autorität geht, sind hochwertige Backlinks das A und O. Je mehr Sie haben, desto höher wird Ihr Ergebnis sein. Wir haben einen ausführlichen Beitrag über Linkaufbau geschrieben, den Sie unbedingt lesen sollten. Aber für den Moment sollten Sie diese Dinge im Hinterkopf behalten:
Nicht alle Links sind gleich. Um Ihre Domain-Autorität zu steigern, müssen Sie hochwertige Links sichern und minderwertige eliminieren. Das wirft jedoch die Frage auf: Was ist ein hochwertiger Link?
Ein Qualitätslink ist ein Link, der von einer angesehenen Website stammt. Ein Link von der New York Times zum Beispiel würde als hochwertig gelten, da der Herausgeber bekannt und angesehen ist. Links von unbekannten, spammigen Websites würden dagegen als minderwertig gelten.
The easiest way to eliminate low-quality links is to use a tool like SEMrush, which will help you identify backlinks that harm your domain authority score and backlink profile. Once you have the complete list, manually remove them if possible, or disavow them through Google.
Verwandt: Wie man disavowieren Links zu Ihrer Website.
Want to know more about the domain authority metric? These FAQs might have the answers you’re looking for:
Domain authority may seem complicated at first. Fortunately, checking the domain authority score for your own site is super easy. Just follow these four steps:
You just plugged your website URL into a domain authority tool and took a look at your domain authority score. Now you’re probably wondering, “Is that good?”
It’s a fair question. It’s also the wrong question. You should be asking, “Is that good for my site?”
As mentioned previously, domain authority scores range from low numbers to higher numbers. Every website starts with a low ranking and begins to climb as it gains backlinks and popularity. A good domain score depends on the domain authority scores of your direct competitors.
Let’s return to our previous example and pretend that you have a domain authority of 56. This is much lower than Google, which ranks in the 90s. But since your hypothetical site doesn’t compete with Google for customers, this comparison is irrelevant.
After researching the scores of your direct competitors, you realize that most of them are in the mid-forties, which means your domain authority of 56 is excellent.
Um festzustellen, ob Ihr Domain Authority Score gut ist oder nicht, vergleichen Sie ihn mit den Werten Ihrer Konkurrenten. Wenn er höher ist, sind Sie gut dabei. Wenn er niedriger ist, haben Sie noch etwas zu tun. So einfach ist das.
It could be months before your strategies for increasing domain authority start paying off. That’s because it takes time to optimize your website, get higher-quality backlinks, and build out good content on your site. Boosting your domain’s authority is a long-term strategy, not a quick solution to poor performance in the SERPs.
Your domain authority ranking can drop because of several factors, like:
For the last several years, multiple companies have devised their own domain reputation ranking tools that aim to measure the same thing but are named things like “domain reputation” or “site authority.” It’s important to note that the domain authority ranking scores of one tool likely won’t line up with those of another. Whichever metric of page health you use, be sure to keep it consistent.
Die Domain-Autorität ist eine wichtige Marketing-Kennzahl, denn sie kann Ihnen helfen, eine starke SEO-Strategie zu entwickeln, die Ihr Unternehmen voranbringt. Denken Sie aber daran, dass die Domain-Autorität den Erfolg vorhersagt, aber nicht garantiert. Aus diesem Grund sollte die Steigerung Ihrer Punktzahl nie das Endziel sein.
To increase domain authority for your website, follow the three steps we talk about in this article. When you do, your domain authority will rise, as well as your site’s ability to rank well in search engine results.
Another strategy for boosting your company’s exposure online is partnering with a digital marketing agency. Whether you want to optimize your website, dive further into SEO, or get started with email marketing, WebFX can help. Here at Nutshell, we’ve partnered with WebFX to make digital marketing easier for your team. Learn more about their digital marketing services!
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