Success Story: Caffè Umbria
Learn how Caffè Umbria serves customers with Nutshell
Coffee has been the Bizzarri family business for generations. Emanuele’s father and grandfather roasted coffee in Italy as far back as the 1940s. Today, he continues that tradition in Seattle with his own coffee roaster business Caffè Umbria.
Caffè Umbria has grown a lot in thirteen years, but their dream of preserving and sharing the beautiful tradition of authentic Italian espresso with as many people as possible remains the same. With cafés in Seattle, Portland and Chicago, and a focus on resorts and fine dining establishments, Caffè Umbria is doing a lot of (dare we say latte?) business.
The Daily Grind
When Marie Franklin joined Caffè Umbria as Director of Strategic Development, her team couldn’t snag customer data quickly.
“There was no formal way to track our leads,” she says. “We didn’t have a shared database. Everyone had individual contacts in their phone or on their computer.”
Marie is no stranger to CRM. And her team is skilled in everything from prospecting and acquiring leads to serving customers.
What they needed was a tool that created a shared space to collaborate and to communicate with customers.
Giving Nutshell a Shot
Marie did her homework. She researched a dozen CRMs and signed up for every trial she could find.
That’s because she was on a mission. She wanted to find a system that didn’t change their company culture.
“We’re a very Italian-based culture,” she says. “There are no rigid rules to how to service a customer. We wanted a CRM that didn’t change how we do business.”
Then she came across Nutshell.
“Nutshell is simple and easy to use,” Marie says. “It was set up for our kind of business.”
What won her over was the spirit of the company.
“Everyone I spoke with at Nutshell was very nice,” she says. “Whenever I got stuck, they helped me out.”
All the Perks
It didn’t take long for Marie’s team to jump right in.
“Nutshell is very fun for the team to use,” she says. “Everyone loves learning the tool and how to better manage their time.”
It was super easy to get started in Nutshell. My team loves having all this information at their fingertips.
Nutshell allows her team to communicate with customers and peers all in one place.
“I wanted my team to not have to do reporting outside of the CRM,” she says. “With Nutshell, they can show that they reached their goals.”
With buyers around the globe, her team relies on Nutshell Maps for accurate information on customer location.
Marie’s favorite feature? Keep in Touch.
What Marie values most is that Nutshell hasn’t changed her team’s attitude.
“A CRM has to flow with the day to day and serve the people that are using it,” she says. “Nutshell does that for us.”