Manufacturing companies like yours rely on building strong connections with leads and customers to outshine your competitors and sell more of your products.
That’s where customer relationship management (CRM) platforms can help you excel. Manufacturing CRMs help you keep track of every lead that enters your sales pipeline, collect and analyze customer data to gain valuable insights into their behaviors, personalize audience experiences, and much more.
Not convinced that a CRM for the manufacturing industry can help? We’ve compiled a list of the top six benefits of CRMs for manufacturing companies on this page! So keep reading to learn how manufacturing CRM software can help your business drive revenue!
P.S. Want to see how a CRM powers business growth for yourself? Meet Nutshell—an all-in-one CRM solution that helps you generate leads and drive conversions headache-free. Start your FREE 14-day trial today to see Nutshell in action!
Top 6 benefits of CRMs for manufacturing companies
Wondering how CRMs power business growth for the manufacturing companies? Check out the top six benefits of a CRM for manufacturing below:
CRMs help you track and manage every lead that enters your pipeline
As a manufacturing company, you’ll have several leads rolling in and moving through your sales pipeline. With so many prospects in various stages of the buying cycle, it can be easy to lose track of them and forget to follow up.
But with a CRM for manufacturing companies, you won’t have to worry about missing out on any potential product sales. For example, a CRM like Nutshell allows you to get a bird’s-eye-view of your entire sales pipeline.
That means you track every lead from when they first discovered your manufacturing company to when they finally purchase one of your amazing products.
Plus, Nutshell automatically moves your leads to the next stage in your pipeline once they meet the criteria you set, like filling out a contact form or asking for a quote for a custom product.
Nutshell also identifies “hot leads” or leads that will provide the most value for your company, so you never have to worry about missing out on a high-value sale.
CRMs enable you to easily store and manage contact and communication information
Is your manufacturing company rifling through multiple spreadsheets and notes to find the one phone number or email address you need? Well, you can kiss this time-consuming problem goodbye with manufacturing CRM software.
Nutshell also enables you to store and view email conversations, call notes, and more for every lead and customer.
Have a prospect asking a few questions about your products? Store notes about what they asked in Nutshell, so the next team member that speaks to your prospect knows exactly what you discussed!
Is a customer in contact with your customer services team after purchasing your products? Keep a record of their inquiries and what they discussed with your team, so the next customer service rep that contacts them knows exactly what their query is and how to help them.
CRMs allow your team to work together flawlessly
When it comes to nurturing prospects and closing sales, your sales team needs to work together and collaborate seamlessly.
That’s another major benefit of a CRM for manufacturers. A CRM in manufacturing that comes equipped with handy team collaboration features makes working together on product sales a piece of cake.
For example, with a CRM for the manufacturing industry like Nutshell, you can store all of your team’s communications and lead notes in the platform for everyone to access.
Your team can also comment on deals and tag team members for assistance when needed. Nutshell also provides a handy mobile app so you and your team can collaborate on important product sales on the go.
CRMs enable you to analyze the results of your strategies and processes
To boost your product sales, drive conversions, and generate continuous leads, you need to constantly improve your strategies and processes.
The best way to optimize your processes for better results? With a CRM for manufacturers, of course!
A CRM for the manufacturing industry like Nutshell gives you detailed reports on the performance of your sales and marketing strategies.
For example, with Nutshell, you can view reports on your sales performance, lead generation sources, lost deals, and more.
Plus, you can analyze how customers advance through your sales pipeline to better understand which channels and messages encourage the most conversions.
The result of accessing these informative reports? You can see which strategies drive sales and which don’t, so you can optimize the ones that do for a higher return on investment (ROI) and more revenue.
CRMs help you personalize audience experiences
Did you know that personalizing audience experiences can lead to a 10% increase in conversions? That’s because people love having their shopping experiences tailored to their unique interests and needs.
And that’s exactly what a CRM in manufacturing can help you do. With a CRM for manufacturers like Nutshell, you can access a plethora of knowledge about your current leads and customers.
You can store data about their interests, location, company industry, and much more. Armed with that information, you can begin crafting content tailored to your audience’s unique pain points and needs.
And as a bonus, Nutshell allows you to expertly segment your contact, and email lists to group together leads and clients with similar interests.
You can also use Nutshell to send automatic, personalized emails so you can start nurturing your prospects toward conversion with little effort on your part.
Access the benefits of CRMs for manufacturing companies with Nutshell
Ready to enjoy all of these amazing benefits with a CRM for the manufacturing industry? Nutshell can help you access the benefits we mentioned above and much more.
With over 500 five-star reviews and experience helping customers drive over $600 million in sales, we’re confident Nutshell can help you achieve and exceed your manufacturing company’s goals. Check out a free demo of Nutshell and start your free 14-day trial to see for yourself how Nutshell helps manufacturing companies reach new heights with absolutely no obligation to commit.