Sometimes, you see a lead come through and immediately know it’s special. It’s just a feeling you get.
Maybe it’s an important repeat customer, maybe it’s a potential whale from a big-name company, or maybe it’s a client who was personally referred to you by your CEO. The bottom line is, you want to make absolutely sure you give the lead your best effort, and fast.
Nutshell has offered several ways to prioritize leads, including lead confidence and tags, but we heard from a lot of customers who wanted a tool to visually flag individual leads that needed extra attention. So, we went to the kitchen and cooked up hot leads.
Whether a lead is brand new or already in your pipeline, you can mark it “hot” in one click and it’ll stand out from the pack wherever you see your leads: from your dashboard and lists, to your board view and map, to your activities and tasks.
We’ll also send you a notification when a lead is marked as hot, as well as make a note in the lead’s timeline and your company’s feed.
What does a “hot lead” mean to you?
The purpose of hot leads is to give sales reps more control over how they prioritize leads, and make it as simple and intuitive as possible. We talked to a lot of our customers about what makes a lead “hot,” and heard many definitions. A hot lead could mean…
- It’s time-sensitive: Either the prospect is motivated to buy quickly or they only have a limited time to make their decision. The faster you can get to them, the better.
- It’s repeat business from one of your best clients: You already have a fruitful relationship with a particular buyer, and you want to keep it that way. Give them VIP attention and they’ll stay with you. Neglect them and they might start looking elsewhere.
- It has jackpot potential: Could a single high-value deal make your quota for the entire month? Then you’d better not let it slip away, friendo.
- It’s a personal referral: All referrals are important, but when it’s a referral that comes from your boss, best friend, father, or priest, your personal reputation is on the line. If you drop the ball, you’ll hear about it later.
- You just have a gut feeling about it: Even with the most precise sales process in place, sales reps occasionally work by sense of smell. Have you ever had a discovery call with a prospect who was such a perfect fit that you already started writing them a one-year anniversary card in your head? That’s a hot lead, too.
With Nutshell, you can now make any of these leads more visible, so that you’re focusing your attention and efforts on the opportunities that matter the most.
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Working on the hot leads project also inspired us to do some fine-tuning to Nutshell’s appearance and performance overall….
For nine years, we used a pie to represent leads—filling in as they move toward the sale, and turning red when overdue. We’ve designed a more intuitive icon to represent a lead. As your leads progress through your sales process, their icons reflect their stage.
Lightning-fast load times!
We’ve also been working behind the screens to introduce new technology that makes leads load much faster. Like…almost instantly. Starting today, when you click a lead from the leads list or the dashboard, you’ll see a big improvement in load time. And when you go back, it’s even faster. Let us know how it goes!
If you’ve read this far, here’s a gif of me and our CEO Joe Malcoun delivering some launch day Hot-n-Ready pizzas to the team. Enjoy!
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