Success Story: Brothers Leather
Brothers Leather Designs Success with Nutshell
It all started when he couldn’t find the right commuter bag.
“I personally couldn’t find a bag that I liked and that wouldn’t cost me a mortgage payment at the same time,” says Adam Kail, now CEO and Founder of Brothers Leather.
From there, Adam and his wife, Beth Kail, decided to create designs for trendy leather bags that could be sold at a reasonable price. They were already entrepreneurs, so there was no hesitation in starting their own business from the ground up.
What started out as a side business to earn extra cash grew into a full-time venture. They began selling their bags out of their basement to friends and family but quickly moved into a much bigger space as online orders multiplied.
Brothers Leather soon occupied most of Adam’s time as he tried to keep up with emails from customers, inquiries from wholesalers and communicating with vendors – not to mention designing new bags.
“We were running on spreadsheets and that was becoming unsustainable,” he says. “We needed a better solution.”
That’s when they came across Nutshell.
“In the past I’ve worked at other big companies with different CRM options,” he says. “Nutshell is the best I’ve used by far.”
They were impressed by how easy it was to use Nutshell and how quickly they could train their new employees to use the system. Everyone at Brothers Leather knows when to reach out to people, even when several employees were in contact with a customer.
It’s helped our business easily grow from a wholesale standpoint. We definitely would’ve lost sales without it.
Today, Brothers Leather describes themselves as a six-figure business, boasting 40% month-over-month growth. They now sell their bags at over 25 stores nationwide, online and at their retail store in downtown Grand Rapids.
“We’ve been using Nutshell for over a year now, and we can’t imagine growing our company without it,” he says.What’s Brothers Leather’s secret to success?
“Our company is built on the premise that we only get better when our people get better,” he says. “We really believe in personal development and helping our people become who they want to be.”