In today’s competitive market, running a business—whether a small one or an enterprise—requires customer relationship management (CRM) software. CRM tools help companies nurture their leads and stay in touch with current customers to cultivate relationships.
Because CRMs can improve your business’s conversion rates by 300%, it’s a good idea to use one to grow your small business. Want to learn how CRM tools can help grow your small business? This blog post is for you and will discuss the following:
A CRM tool is like an address book for thousands of your closest friends. It does more than just store your customers’ contact details and information—it also helps your marketing, sales, and customer service establish and nurture relationships by providing a pleasant customer experience throughout their journey.
CRM tools help businesses to:
Aside from increasing conversion rates, CRM software can give you the following benefits:
Different businesses have different CRM needs, so it’s best to identify the suitable CRM for your company. Let’s look at these three types of CRM tools:
This CRM type helps you with your operations related to serving your customers. It involves your marketing, sales, and customer service teams, so they can better support your customers and prospects.
These CRMs typically have the following features:
An operational CRM is best for almost any business focusing on improving its overall customer experience.
Want to streamline your workflows? An operational CRM can help you organize your customer data and reduce time spent on doing manual tasks.
A CRM is a repository of your customers’ data and your interactions with them. If you want to take customer data storage to another level and use the information to improve your business, an analytical CRM can help you.
This type of CRM helps businesses process the customer information they’ve gathered. Some of the analytical CRM tools’ key features are:
Do you want your marketing, sales, and customer service teams to share information about customers? Collaborative CRMs help you do just that and more.
This type of CRM enables different departments to address your customer’s needs. Perhaps the customer called your hotline regarding their sales transaction. Your service team can go through the customer’s profile and help them with their concerns, whether it’s about a sales transaction or a follow-up service inquiry.
Looking for a CRM that suits your business is a challenge. Companies sometimes make the mistake of subscribing to a CRM only to find out later that it doesn’t fit their goals or the technical know-how of their team members.
If you’re looking for a CRM tool for your small business, here are some suggested CRM platforms you can explore:
Price: Free 14-day trial, and starts at $16 per user per month
An easy-to-use and affordable CRM, Nutshell helps you grow your business through a suite of features you can customize according to your needs. It has the following features:
Do you have existing software tools like a content management system (CMS)? Nutshell integrates well with the most popular CMSs like WordPress and Shopify. If you want to see if Nutshell is the right CRM for your business, you can sign up for a free trial for 14 days.
Price: Free 15-day trial, and starts at $14 per user/month
Whether you’re a small or a large business, Zoho has features suitable for your company. It enables you to connect with leads through different platforms through one interface. In addition, it also features the following tools:
You can try Zoho for 15 days to see if your team members can easily navigate the CRM.
Price: Starts at $49
This CRM tool lets you create customized dashboards to see how you meet your short- and long-term goals. It also gives you an overview of your customer journey so that you can determine sales opportunities.
Its other features are:
Price: Free 14-day trial, and starts at $14.90 per user/month
Pipedrive lets you easily visualize your sales pipeline to track your business’s essential activities. As a result, no conversations fall through the cracks. It also has the following handy tools to help you stay on track with your sales targets:
Price: Free limited version is available, and paid plans start at $15 per user/month
Freshsales is a CRM focused on attracting, managing, and nurturing leads. Its automation features help your teams focus on the more critical tasks.
Its auto-profile enrichment feature searches public social data about your prospects, so you can better understand and communicate with them. Freshsales also enables you to set up engaging outreach campaigns and manage follow-ups based on triggers you’ve set.
Its other features include:
A CRM tool can help small businesses attract more leads, increase sales, and grow their revenue. Nutshell is an easy-to-use and affordable platform that can help your business scale. By customizing its features, you can make the most of your CRM investment for your business.
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