How much does CRM cost?

CRM can produce a massive return on investment over time, but it’s important for small business sales teams to choose a CRM that’s affordable from the start.

How much does CRM cost?

CRMs are generally priced per user, per month. In other words, you have to multiply the base cost of your CRM by the number of people on your team who will be using it to get an accurate sense of what your total monthly CRM investment will be.

Most CRM platforms offer a basic package—which include only the essential functions of customer relationship management—as well as one or more full-feature packages, which include advanced capabilities like sales process automation and expanded reporting features.

Here are the starting prices for the 37 top-ranked small business CRMs on the market, based on their full-feature packages. For the purposes of comparison, we chose the CRM packages that were closest to Nutshell Pro in terms of included features, user/data limits, and technical support. (All of Nutshell’s CRM packages offer unlimited contacts, no data caps, and free live support.)

How much does Nutshell cost?

Full feature package: Nutshell Pro
Cost when billed annually: $35 per user, per month
Cost when billed monthly: $39 per user, per month

How much does Insightly cost?

Full feature package: Insightly Professional
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $59 per user, per month

How much does ProsperWorks cost?

Full feature package: ProsperWorks Professional
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $64 per user, per month

How much does Pipedrive cost?

Full feature package: Pipedrive Platinum
Cost when billed annually: $63 per user, per month
Cost when billed monthly: $75 per user, per month

How much does Base cost?

Full feature package: Base Professional
Cost when billed annually: $95 per user, per month
Cost when billed monthly: n/a

How much does Salesforce cost?

Full feature package: Salesforce Lightning Professional
Cost when billed annually: $75 per user, per month
Cost when billed monthly: n/a

How much does HubSpot CRM cost?

Full feature package: HubSpot CRM is not a “full feature” CRM, and lacks reporting and certain sales process capabilities out of the box.
Cost: Free. Reporting can be added for $200/month.

Which CRM has the features you need?

Our interactive worksheet compares the benefits offered by Nutshell, your existing contact management solution, and any other CRMs you’re currently evaluating.


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How much does Act! cost?

Full feature package: Act! Pro
Cost when billed annually: $269.99 per user, not including the cost of technical support ($99 user/year) or mobile apps ($79.95 device/year)
Cost when billed monthly: n/a

How much does Agile CRM cost?

Full feature package: Agile CRM Regular
Cost when billed annually: $39.99 per user, per month
Cost when billed monthly: $49.99 per user, per month

How much does amoCRM cost?

Full feature package: amoCRM Enterprise
Cost: $45 per user, per month, with a six-month minimum commitment

How much does Apptivo cost?

Full feature package: Apptivo Ultimate
Cost when billed annually: $20.83 per user, per month
Cost when billed monthly: $25 per user, per month

How much does Blazedesk cost?

Full feature package: Blazedesk only offers one CRM package.
Cost: $20 per user, per month

How much does bpm’online cost?

Full feature package: bpm’online team
Cost when billed annually: $25 per user, per month. Cost of implementation is calculated separately. Customers are required to maintain five users or spend $1,500 on bpm’online software and services annually.
Cost when billed monthly: n/a

How much does Capsule cost?

Full feature package: Capsule Professional
Cost when billed annually: n/a
Cost when billed monthly: $12 per user, per month

How much does Claritysoft cost?

Full feature package: Claritysoft only offers one CRM package.
Cost when billed annually: $39 per user, per month
Cost when billed monthly: n/a

How much does Close.io cost?

Full feature package: Close.io Professional
Cost when billed annually: $99 per user, per month
Cost when billed monthly: $110 per user, per month

How much does Commence cost?

Full feature package: Commence Sales CRM is the only package offered specifically for sales; marketing, customer service, and project management features are available in more expensive packages.
Cost when billed annually: $24 per user, per month
Cost when billed monthly: n/a

How much does Contactually cost?

Full feature package: Contactually Professional
Cost when billed annually: $59 per user, per month
Cost when billed monthly: $69 per user, per month

How much does Highrise cost?

Full feature package: Highrise Premium
Cost when billed annually: n/a
Cost when billed monthly: $99 per user, per month

How much does Infusionsoft cost?

Full feature package: Infusionsoft Deluxe
Cost when billed annually: $299/month for four users, plus a mandatory onboarding fee of $1,999.
Cost when billed monthly: n/a

How much does InStream cost?

Full feature package: InStream Premium
Cost when billed annually: n/a
Cost when billed monthly: $29

How much does Less Annoying CRM cost?

Full feature package: Less Annoying CRM only offers one CRM package.
Cost: $10 per user, per month

How much does Maximizer cost?

Full feature package: Maximizer CRM Live
Cost when billed annually: $55 per user, per month, for 5-9 users

How much does Microsoft Dynamics cost?

Full feature package: Dynamics 365 Plan 1
Cost: $115 per user, per month

How much does Nimble cost?

Full feature package: Nimble offers a single CRM package, and charges extra for additional contacts and data storage. The following prices are based on an “upgraded” package with 35,000 contacts and 12GB of storage per user.
Cost when billed annually: $42 per user, per month
Cost when billed monthly: $45 per user, per month

How much does Oracle cost?

Full feature package: Oracle Sales Cloud Standard Edition
Cost: starts at $100 per user, per month

How much does Pipeliner cost?

Full feature package: Pipeliner Enterprise
Cost when billed annually: $125 per user, per month
Cost when billed monthly: n/a

How much does Really Simple Systems cost?

Full feature package: Really Simple CRM Enterprise
Cost when billed annually: $46 per user, per month
Cost when billed monthly: $50 per user, per month

How much does Relenta cost?

Full feature package: Relenta offers a single CRM package that includes 5,000 contacts per user.
Cost when billed annually: $39 per user, per month
Cost when billed monthly: n/a

How much does Sage cost?

Full feature package: Sage CRM
Cost when billed annually: $69 per user, per month
Cost when billed monthly: n/a

How much does Salesboom cost?

Full feature package: Salesboom Professional
Cost when billed annually: n/a
Cost when billed monthly: $45 per user, per month

How much does SalesforceIQ cost?

Full feature package: SalesforceIQ Business
Cost when billed annually: $125 per user, per month
Cost when billed monthly: n/a

How much does SAP cost?

Full feature package: SAP Enterprise Standard
Cost when billed annually: $149 per user, per month
Cost when billed monthly: n/a

How much does Sugar CRM cost?

Full feature package: Sugar Enterprise
Cost when billed annually: $65 per user, per month; minimum annual subscription includes 10 user licenses and starts at $7,800/year.
Cost when billed monthly: n/a

How much does Teamgate cost?

Full feature package: Teamgate Enterprise
Cost when billed annually: $39 per user, per month
Cost when billed monthly: n/a

How much does Vtiger CRM cost?

Full feature package: Vtiger Ultimate CRM
Cost when billed annually: $30 per user, per month
Cost when billed monthly: $36 per user, per month

How much does Zoho cost?

Full feature package: Zoho Enterprise
Cost when billed annually: $35 per user, per month
Cost when billed monthly: $40 per user, per month

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