Pipedrive CRM is a popular sales-focused CRM used by over 100,000 companies in more than 170 countries. It positions itself as a simple, well-rounded choice for businesses of any size and an instrumental tool for making salespeople’s lives easy. While it’s undoubtedly a good CRM, it isn’t a good fit for everyone, and many teams eventually find themselves looking for Pipedrive alternatives due to the platform’s limitations.
Pipedrive comes with several challenges and downsides, including a lack of marketing features, difficulty with integrations, deal caps and poor customer support. It’s crucial to compare Pipedrive’s features, reviews, and costs with the best Pipedrive alternatives to find the CRM that provides the best value for your team.
To help you find the right CRM for your needs, we’ve compiled the best Pipedrive alternatives in 2025. Using this comparison guide can help you identify the alternatives and ensure you’re really choosing a CRM that works for you.
In this guide, we’ll start with a breakdown of Pipedrive’s CRM. Then, we’ll outline the criteria we used to evaluate these tools, compare the top alternatives at a glance, and dive into each option. Let’s get started!
Before we dive into the best Pipedrive alternatives, let’s review some essential information about the Pipedrive CRM.
Pipedrive is a popular CRM for a reason. Here are some of the pros of using Pipedrive:
Despite its benefits, Pipedrive also has a few cons. Take a look at some of the disadvantages we see most often with Pipedrive:
Pipedrive’s price starts at $14 per user per month, which is an attractive number when compared to many other CRMs.
But there’s a catch—that entry-level price point lacks many of its marquee features. This “Lite” version leaves much to be desired. Choosing this entry-level plan leaves you and your team without the ability to sync your email account to Pipedrive, no email or task automation, and no user/admin permissions.
Its Growth plan is the next tier up, starting at $39 per user per month, which opens access to a few core features with restrictions. You’ll be able to sync one email address per user with Pipedrive, but you still won’t be able to create a team or adjust user/admin permissions.
Bumping up to the $49 per user per month Premium plan will give you access to more features, but you’ll still be subject to deal, team, sequence, permissions, automation, and email sync limitations.
Lastly, Pipedrive offers the “Ultimate” plan, which costs $79 per user per month and offers higher limits and phone support.
When evaluating Pipedrive competitors, we considered the following key criteria:
Using these criteria, we identified the most relevant and widely used CRM alternatives to Pipedrive for 2025. Below is a quick comparison table, followed by in-depth reviews of each tool.
| CRM | Best For | Key Features | Ease of Use | Price Range | Overall Rating |
| Nutshell | All-in-one sales, marketing, & engagement for B2B teams (Best overall) | Pipeline management, email marketing, automation, reporting, AI tools | Very intuitive | $13–$79/user/mo | 5/5 |
| Zendesk Sell | Sales-only teams (esp. those using Zendesk Support) | Lead & deal management, integrated calling/SMS, email tracking, sales engagement tools, Support integration | Easy, modern UI | $19-$169/user/mo (product has been retired) | 4.6/5 |
| HubSpot | Inbound marketing & sales integration | Free CRM, marketing automation, sequences, CMS | Easy | Free–$150/user/mo + | 4.5/5 |
| Salesforce | Enterprise-grade customization & scale | Custom objects, AppExchange, Einstein AI | Steeper curve | $25–$550/user/mo + | 4/5 |
| Zoho CRM | Smaller teams on a budget | Lead mgmt, workflows, Zia AI, omnichannel | Moderate | Free–$52/user/mo | 4/5 |
| Freshsales | AI-powered sales engagement | Freddy AI, built-in phone/chat, multiple pipelines | Very easy | Free–$59/user/mo | 4/5 |
| Monday CRM | Visual, customizable pipelines + project handoff | Boards, automation recipes, PM/CRM in one | Very easy | $12–$$$/user/mo | 4/5 |
| Copper | Teams living in Gmail/Google Workspace | Gmail sidebar CRM, auto contact sync, Google integrations | Easy (Gmail) | $9–$99/user/mo | 3.5/5 |
If you’re considering Pipedrive, it’s likely that you’ve heard of these alternatives or seen them on software review sites. While the bulk of their features are similar, each has its own unique pros and cons, which, depending on your needs, could make or break your CRM experience.
Check out these eight Pipedrive alternatives:
Pricing: $13/user/month (billed annually) for Foundation, $25/user/month for Growth, $42/user/month for
Best for B2B teams needing an intuitive all-in-one CRM with built-in marketing and engagement.
Nutshell is an award-winning CRM platform and the best Pipedrive alternative. It helps B2B sales, marketing, and customer teams work together to close more deals and elevate customer experiences.
Powerful enough to support any element of your business and simple enough to implement without a paid admin or IT department, Nutshell is favored among small to medium-sized companies who know better than to overpay for software they’ll never use.
According to customer reviews, Nutshell’s features often outshine its competitors in terms of both usability and comprehensiveness.
Note that Nutshell users on any Sales plan can access and use features on its Marketing Foundation and Engagement Foundation plans.
Users indicate that the feel of the mobile application doesn’t match the PC interface with which they are familiar.
PER USER COST
Comparisons based on similarly priced packages (Nutshell Pro and Pipedrive Professional)
SALES PROCESS AUTOMATION
Automatically move your leads through your pipeline based on automated triggers.
SALES REPORTS AND ANALYTICS
Instantly view how you’re tracking against quota and previous periods, and segment by product, rep, lead source, and more to identify what’s really driving your sales.
LIVE CUSTOMER SUPPORT
Available on Monday-Friday from 7:30am to 7:30pm eastern (excluding holidays).
CONTACTS AND COMPANY RECORDS
Unlimited contact, company records and data storage.
PIPELINE MANAGEMENT FEATURES
Flexibility for teams who have multiple processes or to use for other objectives such as Customer Retention or Customer Success.
$42 per month billed annually,
$49 per month billed monthly
Up to 5 fully customizable pipelines
Included, Unlimited
Online chat
Unlimited
Drag-and-drop board, list view, map view, chart view
$49.90 per month billed annually
Yes
150 reports per user
Online chat
Unlimited
Drag-and-drop board
To learn more about how Nutshell and Pipedrive stack up, check out our in-depth, head-to-head comparison.
Best for sales teams wanting strong lead management and native communication, especially with Zendesk Support.
Note: Zendesk announced on September 9, 2025 that it has decided to retire Zendesk Sell, with existing customers able to retain access to their Zendesk Sell data until August 31, 2027.
Zendesk Sell is a sales-first CRM with streamlined lead tracking, deal management, and built-in calling/SMS, that keeps reps moving fast. It shines if you also use Zendesk for support, thanks to tight ecosystem alignment. Note that marketing automation isn’t native, so full-journey campaigns require additional tools.
While Zendesk Sell is no longer available to purchase, this is what existing customers pay:
While Zendesk Sell is a solid sales tool, you’ll need to consider a CRM alternative. As Zendesk has announced the retirement of Sell, existing customers may face long-term support and updates limitations. It may be helpful to note that Nutshell offers quick and easy migration from Zendesk Sell, with free white-glove onboarding to ensure the transition is seamless.
Best for inbound teams that need a CRM tightly integrated with powerful marketing tools.
HubSpot is a robust platform that unifies CRM, marketing automation, CMS, and service to centralize your funnel. Powerful builders and workflows let teams launch pages, forms, and multi-step campaigns without stitching tools together. Costs can climb quickly at higher tiers, so it best suits teams that can invest for breadth.
Don’t be fooled by the free version—it’s barely more functional than an Excel workbook. If you want to use all of HubSpot’s features, it will cost a small fortune. Furthermore, those who aren’t HTML pros will need HubSpot to design their marketing pages for them. And opting for a Professional or Enterprise plan comes with a required onboarding fee starting at $1,500, depending on your plan.
Best for enterprises requiring deep customization and large-scale scalability.
Another one of the standout Pipedrive alternatives is Salesforce. Salesforce is a comprehensive and robust software solution platform centered around its lead management and CRM functionality. With Salesforce (and its associated cloud applications), it’s possible to implement: Customer journey-related custom sales workflows, plugin application builders, and integrations with your existing systems, to name a few. Be warned that the basic setup fee starts at around $5,000, and if you want the above-mentioned functionality, your setup will start at $50,000.
Salesforce is significantly more expensive and complex than Pipedrive and the other Pipedrive alternatives on this list. The steep learning curve means it can take a long time before you start getting value from the tool, and you will likely need to hire outside Salesforce consultants to help you get started.
Related: Salesforce Contracts, Explained: 7 Things to Know Before Signing
Best for SMBs seeking a budget-friendly CRM with a wide feature set and AI support.
Zoho CRM is one application that exists in Zoho’s diverse ecosystem of bite-sized applications, which are typically sold in bundles. The CRM offers basic contact management tools and automation, like automatically converting website visitors into leads. The reporting in Zoho is also top-notch, allowing users to report across products, locations, accounts, and statuses and providing useful sales forecasting.
Zoho has lots of add-on applications that vary in price, making it difficult to get a quote without going through demos, trials, and hassle. For the complete package, you may need to buy additional applications à la carte.
Nutshell has what you’re looking for.
Best for sales teams that want AI-driven insights plus built-in calling and chat.
Freshsales pairs automation with AI for lead scoring, deal insights, reminders, and forecasting. It’s built-in dialer, SMS, email, chat, and third-party messaging log every interaction right in the CRM. Multiple pipelines, solid integrations, and a clean UI make it a strong, low-complexity choice.
Freshsales’ built-in reports are fine for basics, but advanced analytics may require third-party BI tools. Its app marketplace isn’t as extensive as most CRMs on this list, which can limit niche integrations. Also, while the communication suite is powerful, call minutes and SMS credits come at an added cost.
Best for teams that want visual, customizable pipelines tied to project workflows.
Monday Sales CRM is built on Monday.com’s Work OS and offers visual, highly customizable boards that adapt to your sales process. Teams link sales to projects, automate routine steps, and integrate tools like Gmail or Slack in one hub. Reporting and deeper CRM specializations are lighter than dedicated platforms, but usability is top-tier.
Monday CRM offers excellent flexibility, but its depth as a dedicated CRM is limited—features like marketing automation, advanced reporting, and calling tools require extra setup or integrations. Pricing can also rise quickly since advanced features only start on Standard or Pro plans, and seats are sold in bundles. Without careful organization, boards and file attachments can become cluttered as usage scales.
Best for small teams using Google Workspace that want a CRM built into Gmail and Drive.
Copper CRM is an innovative approach to customer relationship management. Describing itself as a “relational CRM” as opposed to a “transactional CRM,” its focus is to exist solely in the G Suite space to facilitate faster and more effective use of the Google app suite. Its Chrome extension comes in handy for scheduling meetings and creating follow-ups over email without going out of the way.
Business: $99/user/month
Watch out for: Copper is designed for Google users only, so it won’t play nicely with any of your non-Google software. Copper’s onboarding is expensive and is only included in their most expensive package. Copper’s plans also come with limits on the number of contacts you can have.
Shopping for a CRM is tough because you’re essentially choosing which software is going to run your sales operations. There are many hidden factors at play that won’t show up on a typical CRM’s “features” page, like ramp-up time, implementation costs, additional services needed, quality of customer support, and more. So, how do you choose the right Pipedrive CRM alternative for your business? Here are a few tips.
Before you start testing CRMs, determine what you want to accomplish with your CRM and the essential features for achieving these goals. Survey team members across various departments who will use the CRM about the features they plan to use. Having a clear idea of your goals will help you weed out tools that don’t meet your needs.
When your CRM can integrate with your other tools, it becomes that much more useful. When evaluating CRMs, take a look at your existing tech stack and whether each potential new CRM integrates with the tools your company uses.
Software review sites are also invaluable because customers will often tell the stories that CRM salespeople can’t. Checking review sites helps you get a variety of perspectives and opinions about each option.
In order to ensure you’re making the right choice, the best approach is to take a free trial and see if the CRM can really support all of your requirements. Test out the features that matter to you and interact with the CRM’s support team to see how responsive and helpful they are.
Take our guided tour to explore Nutshell’s incredible features!
All the CRMs above have their strengths, and the “best” choice ultimately depends on your specific needs. That said, Nutshell stands out as the top overall Pipedrive alternative, especially for B2B sales and marketing teams. Here’s why:
Unlike Pipedrive (which is purely sales-focused), Nutshell offers built-in email marketing and automation tools on top of its heavy-lifting sales features. B2B teams can nurture leads with email drip campaigns and track those engagements right alongside sales conversations.
No need for a separate email platform – it’s all in one place, which simplifies your tech stack and saves money. This integration is a game-changer for companies where sales and marketing must work hand-in-hand to close deals.
Both Pipedrive and Nutshell are known for being user-friendly, but Nutshell takes it further with a warm, inviting interface that new team members can pick up quickly. There’s no steep learning curve or need for technical admins.
As G2 users have noted, “Nutshell’s intuitive interface makes it easy for small businesses to get started quickly”. For B2B teams that might not have dedicated CRM specialists, this ease of adoption is crucial.
Nutshell doesn’t put limits on the number of contacts, deals, or storage in your account – even on the entry plan. Pipedrive, by contrast, imposes caps (for example, the Essentials plan caps open deals and lacks important features until you upgrade).
Nutshell’s philosophy is to grow with you, not hold your data hostage for an upsell. This makes it ideal for B2B organizations that are scaling up their customer base; you won’t hit a sudden wall and be forced into a higher plan unexpectedly.
Nutshell prides itself on world-class customer support. Every Nutshell customer gets free access to real human support by phone or email. If your team has a question or an issue, you’ll get a quick, friendly response from a team that really cares (and is often mentioned by name in reviews for being so helpful!).
Pipedrive’s support, on the other hand, is a common source of frustration – users have cited long wait times and a lack of helpful responses. For B2B teams that need reliable support (especially if you’re implementing a CRM for the first time), Nutshell provides the guidance you can count on.
B2B sales cycles often involve longer timelines, multiple stakeholders, and careful follow-up.
Nutshell is built to handle that: You can create multiple pipelines (e.g., one for new business, one for renewals or implementations), use lead assignment rules to distribute leads to reps, and set activity reminders to ensure no prospect falls through the cracks.
The platform’s reporting gives insight into how many touches it takes to close a deal or where deals are stalling – helping B2B sales managers coach their teams more effectively. It’s a CRM that understands B2B complexities but keeps things simple for the users.
When you compare pricing, Nutshell often delivers more value at a lower cost than its competitors. At $19/user/month, you get features like unlimited contacts, sales automation, and integrations that some other CRMs charge double for.
Even the advanced AI-driven features in Nutshell, like the personal email sequencing and AI-driven insights in higher plans, come at a price point accessible to growing businesses. This matters for B2B teams that need robust capabilities without breaking the bank.
Ultimately, the best CRM is the one that meets your company’s needs. With its robust features, world-class customer support, and affordable pricing, Nutshell is a great choice.
Nutshell offers the right balance of simplicity and power. It covers all the bases that Pipedrive does—intuitive pipeline management, contact tracking, mobile access—and then goes further by adding built-in marketing and engagement tools, top-notch support, and a more generous usage model.
For B2B organizations that want a CRM partner to grow with them, Nutshell is a solution that will not only meet your needs out of the box but also actively help your team sell smarter and work together better.
Ready to experience a better alternative to Pipedrive? Nutshell invites you to try it free for 14 days and see the difference for yourself. No credit card required, no strings attached.
Join the thousands of businesses who have switched to Nutshell and discovered a warmer, more capable CRM that their teams actually love to use. Give it a go and let us know what you think – we’re here to help you every step of the way!
No—Pipedrive does not offer a permanent free plan. It only provides a 14-day free trial, after which paid plans start at $14 per user per month. If you’re looking for free options, HubSpot CRM and Zoho CRM both offer free tiers with limited functionality.
HubSpot CRM is the most popular free alternative, with unlimited users and up to one million contacts. Zoho CRM also has a free plan for up to three users and includes pipeline tracking and workflow automation. These options are ideal for small teams who want to test a CRM before investing in a paid plan.
Pipedrive is great for teams that want a simple, sales-focused pipeline tool, while HubSpot shines for companies that need marketing and customer service integrations. Pipedrive is generally more affordable and easier to use out of the box, but HubSpot provides broader functionality if you’re willing to pay for higher-tier plans.
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