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If you want to keep your sales data organized, boost your team’s efficiency, and close more deals, one of the best things you can do is use a customer relationship management system, or CRM.
In this sales CRM playbook, we’ll give you the info you need to know about CRMs—from their benefits to their features to how to choose the right CRM for your sales team.
Read through this guide for an overview of sales CRMs and click through to the additional resources for more specific information and tips.
A sales CRM centralizes lead, contact, and pipeline data, streamlining sales processes, improving collaboration, and enabling data-driven decision-making across teams.
Automation and integrations are critical to maximizing CRM value—helping reps focus on selling by reducing manual tasks and connecting with tools like email, calendars, and marketing platforms.
Successful adoption depends on ease of use, clear internal communication, and training, with companies encouraged to involve stakeholders early, set usage expectations, and celebrate early wins.
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