CRM can produce a massive return on investment over time, but it’s important for small business sales teams to choose a CRM that’s affordable from the start.
How much does CRM cost?
CRMs are generally priced per user, per month. In other words, you have to multiply the base cost of your CRM by the number of people on your team who will be using it to calculate your total monthly CRM investment.
Most CRM platforms offer a basic package—which include only the essential functions of customer relationship management—as well as one or more full-feature packages, which include advanced capabilities like sales automation and customized reporting.
According to G2, there are 728 (!) CRM software solutions currently on the market. To help narrow it down for you, here are the starting prices for the 37 top-ranked small business CRMs, based on their full-feature packages (when available).
For the purposes of comparison, we chose the CRM packages that were closest to Nutshell Pro in terms of included features, user/data limits, and technical support. (All of Nutshell’s CRM packages offer unlimited contacts, no data caps, and free live support.)
Last updated: January 2022
How much does Nutshell cost?
Full feature package: Nutshell Pro
Cost when billed annually: $42 per user, per month
Cost when billed monthly: $49 per user, per month
Start a 14-day free trial of Nutshell today!
How much does Copper (formerly Prosperworks) cost?
Full feature package: Copper Professional
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $69 per user, per month
How much does Highrise cost?
Full feature package: Highrise Premium
Cost: $99 per month for up to 40 users
Note: In August 2018, Basecamp announced that Highrise will no longer be actively developed.
Full feature package: HubSpot CRM is not a “full feature” CRM, and lacks reporting and certain sales process capabilities out of the box.
Cost: Free. Reporting can be added for $200/month.
How much does Insightly cost?
Full feature package: Insightly Professional
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $59 per user, per month
How much does Pipedrive cost?
Full feature package: Pipedrive Platinum
Cost when billed annually: $62.50 per user, per month
Cost when billed monthly: $75 per user, per month
Full feature package: Salesforce Lightning Professional
Cost when billed annually: $75 per user, per month
Cost when billed monthly: n/a
How much does Sugar CRM cost?
Full feature package: Sugar Professional
Cost when billed annually: $40 per user, per month; minimum annual subscription includes 10 user licenses and starts at $4,800/year.
Cost when billed monthly: n/a
How much does Zoho cost?
Full feature package: Zoho Enterprise
Cost when billed annually: $35 per user, per month
Cost when billed monthly: $45 per user, per month
Hate your current CRM? Still working off spreadsheets? Register for our "Intro to Nutshell" live demo and see why sales teams love us!
How much does Act! cost?
Full feature package: Act! Premium
Cost when billed annually: $35 per user, per month, not including the cost of mobile apps ($79.95 device/year). Additional charges apply for live support
Cost when billed monthly: n/a
How much does Agile CRM cost?
Full feature package: Agile CRM Regular
Cost when billed annually: $39.99 per user, per month
Cost when billed monthly: $49.99 per user, per month
How much does amoCRM cost?
Full feature package: amoCRM Enterprise
Cost: $45 per user, per month, with a six-month minimum commitment
How much does Apptivo cost?
Full feature package: Apptivo Ultimate
Cost when billed annually: $20 per user, per month
Cost when billed monthly: $25 per user, per month
How much does Blazedesk cost?
Full feature package: Blazedesk only offers one CRM package.
Cost: $20 per user, per month
How much does bpm’online cost?
Full feature package: bpm’online team
Cost when billed annually: $25 per user, per month. Cost of implementation is calculated separately. Customers are required to spend $3,000 on bpm’online software and services annually.
Cost when billed monthly: n/a
How much does Capsule cost?
Full feature package: Capsule Professional
Cost: $12 per user, per month
How much does Claritysoft cost?
Full feature package: Claritysoft only offers one CRM package.
Cost when billed annually: $39 per user, per month
Cost when billed monthly: n/a
How much does Close.io cost?
Full feature package: Close.io Professional
Cost when billed annually: $99 per user, per month
Cost when billed monthly: $110 per user, per month
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How much does Commence cost?
Full feature package: Commence Sales CRM is the only package offered specifically for sales; marketing, customer service, and project management features are available in more expensive packages.
Cost when billed annually: $29 per user, per month, with a five-user minimum
Cost when billed monthly: n/a
How much does Contactually cost?
Full feature package: Contactually Professional
Cost when billed annually: $59 per user, per month
Cost when billed monthly: $69 per user, per month
How much does Infusionsoft cost?
Full feature package: Infusionsoft only offers one CRM package.
Cost when billed annually: Starting at $99 per month for the first user, plus $29 per month for each additional user, plus a mandatory onboarding fee of $299, plus additional charges to have more than 500 contacts in your account. (For example, if you want an account with 5,000 contacts, your first user will cost $229 per month.)
Cost when billed monthly: n/a
How much does InStream cost?
Full feature package: InStream Premium
Cost: $29 per user, per month
How much does Less Annoying CRM cost?
Full feature package: Less Annoying CRM only offers one CRM package.
Cost: $10 per user, per month
How much does Maximizer cost?
Full feature package: Maximizer CRM Live
Cost when billed annually: $60 per user, per month, with a two-user minimum
Cost when billed monthly: n/a
How much does Microsoft Dynamics cost?
Full feature package: Dynamics 365 Plan
Cost: Starting at $210 per user, per month
How much does Nimble cost?
Full feature package: Nimble Business, which charges extra for additional contacts and data storage. The following prices are based on an “upgraded” package with 12GB of storage per user, and a limit of 25,000 contacts.
Cost when billed annually: $29 per user, per month
Cost when billed monthly: $35 per user, per month
How much does Oracle cost?
Full feature package: Oracle Sales Cloud Standard Edition
Cost: Starting at $100 per user, per month
How much does Pipeliner cost?
Full feature package: Pipeliner Enterprise
Cost when billed annually: $85 per user, per month
Cost when billed monthly: n/a
How much does Really Simple Systems cost?
Full feature package: Really Simple CRM Enterprise
Cost when billed annually: $46 per user, per month
Cost when billed monthly: $50 per user, per month
How much does Relenta cost?
Full feature package: Relenta offers a single CRM package
Cost when billed annually: $39 per user, per month
Cost when billed monthly: $49 per user, per month
How much does Sage cost?
Full feature package: Sage CRM
Cost when billed annually: $69 per user, per month
Cost when billed monthly: n/a
How much does Salesboom cost?
Full feature package: Salesboom Professional
Cost: $45 per user, per month; the first year must be paid in advance
How much does Salesforce Essentials cost?
Full feature package: n/a. Salesforce Essentials is Salesforce's small-business CRM solution, for teams up to 10 users.
Cost when billed annually: $25 per user, per month
Cost when billed monthly: $30 per user, per month
How much does SAP cost?
Full feature package: SAP Business ByDesign CRM Sales
Cost when billed annually: $89 per user, per month
Cost when billed monthly: n/a
How much does Teamgate cost?
Full feature package: Teamgate Enterprise
Cost when billed annually: $65 per user, per month
Cost when billed monthly: n/a
How much does Vtiger CRM cost?
Full feature package: Vtiger Ultimate CRM
Cost when billed annually: $30 per user, per month
Cost when billed monthly: $36 per user, per month
How much does Zendesk Sell (formerly Base) cost?
Cost when billed annually: $19-$199 per user, per month (breakdown of plans not yet available)
Cost when billed monthly: n/a
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