CRM can produce a massive return on investment over time, but it’s important for small business sales teams to choose a CRM that’s affordable from the start.
CRMs are generally priced per user, per month. In other words, you have to multiply the base cost of your CRM by the number of people on your team who will be using it to calculate your total monthly CRM investment.
Most CRM platforms offer a basic package—which include only the essential functions of customer relationship management—as well as one or more full-feature packages, which include advanced capabilities like sales automation and customized reporting.
According to G2, there are 869 (!) CRM software solutions currently on the market. To help narrow it down for you, here is a crm pricing guide with the starting prices for the 30+ top-ranked small business CRMs, based on their full-feature packages (when available).
For the purposes of comparison, we chose the CRM packages that were closest to Nutshell Pro in terms of included features, user/data limits, and technical support. (All of Nutshell’s CRM packages offer unlimited contacts, no data caps, and free live support.)
Nutshell has what it takes to help your team make more sales.
Many different factors affect both the initial and ongoing costs of a CRM. While the base price provides a good starting point when comparing options, you’ll want to calculate your costs based on your business’s unique needs to get the most accurate numbers to compare.
The main factors impacting CRM costs are:
$ 192
per yearper user per month
per user per month
per user per month
per user per month
Nutshell
1 User/s $
$ 0
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Annual Charge $
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CRM System | Popular Features | Range of Costs (per user) | Relevant Details | |
Nutshell | Intuitive interface, automation features, team collaboration | $16 to $79 | Free Trial | |
Copper | G Suite integration, sales pipeline visualization, email tracking | $23 to $134 | ||
Pipedrive | Customizable pipeline, sales forecasting, deal management | $14.90 to $119 | ||
Monday | Highly customizable, workflow automation, collaboration tools | $10 to Custom | ||
HubSpot | Free tier available, all-in-one marketing suite, extensive integrations | $0 to $1781 | Upper Tiers have minimum seat limits. | |
Salesforce | Multiple dashboards, pipeline management, third-party integrations | $25 to $300 | Annual contract required | |
Zoho | Scalable pricing plans, AI-driven sales assistant, project management | $20 to $65 | ||
Act! | Contact management, order management, marketing automation | $30 and up | Additional charges for certain features | |
Agile CRM | Pipeline management, email marketing, third-party integrations | Free to $79.99 | ||
Apptivo | Pipeline management, task management, email marketing | $8 to $25 | ||
Capsule | Contact management, workflow automation, reporting | $18 to $54 | ||
Clarity | Lead management, relationship linking, knowledge base | $39 to $69 | All tiers have minimum seat limits | |
Commence | Workflow automation, sales analytics, lead management | $12 to $32+ | ||
Freshsales | Omnichannel communication, AI-based lead scoring, sales analytics | $0 to $83 | ||
ActiveCampaign | Email marketing, automation, CRM with sales and marketing features | $19 to Custom | ||
Keap | Marketing automation, ecommerce tools, lead capture forms | $159 to $289 | All tiers have minimum seat limits | |
InStream | Contact management, task management, reporting | $9 to $49 | ||
Maximizer | Contact management, pipeline management, reporting | $65 to $79 | All tiers have minimum seat limits | |
Less Annoying CRM | Easy-to-use, affordable pricing, solid customer support | $15 | ||
Close | Built-in calling, email automation, lead prioritization | $49 to $749 | Upper Tiers have minimum seat limits | |
Pipeliner | Visual pipeline management, social selling, sales performance metrics | $65 to $165 | First tier has a minimum seat limit | |
Relenta | Contact management, email marketing, lead management | $39 to $49 | ||
Insightly | Relationship linking, project management, advanced reporting | $29 to $99 | ||
Thryv | Small business focus, appointments scheduling, online reputation management | $199 to $499 | ||
Nimble | Social media integration, contact management, smart AI suggestions | $24.90 to $29.90+ | ||
Sage CRM | Contact management, pipeline management, forecasting | $39 and up | ||
Really Simple Systems | Contact management, pipeline management, reporting | $0 to $64 | ||
Salesflare | Collaborative work management, Gantt charts, real-time updates | $29 to $99 | Upper Tiers have minimum seat limits | |
SugarCRM | Automated data entry, email integration, mobile app access | $49 to $135 | All tiers have minimum seat limits | |
Vtiger | Pipeline management, email marketing, customizable dashboards | $15 to $58 | ||
Zendesk Sell | Pipeline management, call tracking, reporting | $19 to $149 |
Our interactive worksheet compares the benefits offered by Nutshell, your existing contact management solution, and any other CRMs you’re currently evaluating.
Full feature package: Nutshell Pro
Cost when billed annually: $42 per user, per month
Cost when billed monthly: $49 per user, per month
Start a 14-day free trial of Nutshell today!
Full feature package: Copper Professional
Cost when billed annually: $59 per user, per month
Cost when billed monthly: $69 per user, per month
Full feature package: HubSpot Starter
Note: HubSpot Starter is the closest tier to our comparison plan, although it has restrictive usage limits and lacks certain features such as sales automation. The next tier up is Professional, which ranges from $1,600 to $1,780 per month. HubSpot also offers a free CRM that includes basic functionality. HubSpot includes customer service, content management, and operations features in its Starter and Professional plans.
Cost when billed annually: $30 per user, per month
Cost when billed monthly: $50 per user, per month
Full feature package: Monday Pro CRM
Cost when billed annually: $27 per user, per month
Cost when billed monthly: $34 per user, per month
Full feature package: Insightly Professional
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $59 per user, per month
Full feature package: Pipedrive Professional
Cost when billed annually: $49.90 per user, per month
Cost when billed monthly: $59.90 per user, per month
Full feature package: Salesforce Lightning Professional
Cost when billed annually: $75 per user, per month
Cost when billed monthly: n/a
Full feature package: Sell Essentials
Cost when billed annually: $49 per user, per month; 3 user minimum and 5 user maximum
Cost when billed monthly: n/a
Full feature package: Zoho Enterprise
Cost when billed annually: $40 per user, per month
Cost when billed monthly: $50 per user, per month
Hate your current CRM? Still working off spreadsheets? Register for our “Intro to Nutshell” live demo and see why sales teams love us!
Full feature package: Act! Premium
Cost when billed annually: $30 per user, per month, additional charges for features such as advanced marketing automation, additional cloud storage, and enhanced support
Cost when billed monthly: n/a
Full feature package: Agile CRM Regular
Cost when billed annually: $39.99 per user, per month
Cost when billed monthly: $49.99 per user, per month
Full feature package: Thryv Plus; Thryv also offers various capabilities and tools in addition to CRM
Cost when billed annually: $199 per location, per month
Full feature package: Apptivo Ultimate
Cost when billed annually: $20 per user, per month
Cost when billed monthly: $25 per user, per month
Full feature package: Capsule Teams
Cost: $36 per user, per month
Full feature package: Clarity Accelerator
Cost when billed annually: $49 per user, per month
Cost when billed monthly: n/a
Full feature package: Close Professional; includes three users
Cost when billed annually: $299 per user, per month
Cost when billed monthly: $329 per user, per month
Full feature package: Commence Enterprise CRM; three-user minimum; includes sales features and marketing, customer service, and project management features are available for an additional cost
Cost when billed annually: $32 per user, per month
Cost when billed monthly: n/a
Full feature package: Keap Pro; includes 1500 contacts and 2 users; additional users are $29 each
Cost when billed annually: $159
Cost when billed monthly: $199
Full feature package: InStream Premium
Cost: $49 per user, per month
Full feature package: Less Annoying CRM only offers one CRM package.
Cost: $15 per user, per month
Full feature package: Maximizer Base Edition; three-user minimum
Cost when billed annually: $65 per user, per month
Cost when billed monthly: n/a
Full feature package: Freshsales Pro
Cost when billed annually: $39 per user, per month
Cost when billed monthly: $47 per user, per month
Full feature package: Salesflare Pro
Cost when billed annually: $49 per user, per month
Full feature package: ActiveCampaign Plus Marketing Automation and Sales CRM Bundle; Starts with 5 users and 1,000 contacts
Cost when billed annually: $93 per user, per month
Full feature package: Nimble Business; additional charges for additional contacts and data storage
Cost when billed annually: $49 per user, per month
Cost when billed monthly: $24.90 per user, per month
Full feature package: Pipeliner Business
Cost when billed annually: $85 per user, per month
Cost when billed monthly: $100 per user, per month
Full feature package: Really Simple CRM Enterprise; additional charge for additional automated workflows
Cost when billed annually: $64 per user, per month
Cost when billed monthly: $50 per user, per month
Full feature package: Relenta offers a single CRM package
Cost when billed annually: $39 per user, per month
Cost when billed monthly: $49 per user, per month
Full feature package: Sage CRM; custom packages available
Cost when billed annually: $39 per user, per month
Cost when billed monthly: n/a
Full feature package: Vtiger One Professional
Cost when billed annually: $30 per user, per month
Cost when billed monthly: $42 per user, per month
Full feature package: Zendesk Sell Growth
Cost when billed annually: $55 per user, per month
Cost when billed monthly: $69 per user, per month
Of course, pricing is just one factor to consider when choosing a CRM solution. You’ll also want to evaluate features, customer support, reviews, and the value your team members will get from the CRM. However, understanding CRM pricing is essential to ensure you choose the right software platform for your business needs.
Looking for an affordable, full-featured CRM? Consider Nutshell! All Nutshell plans come with live support, unlimited contacts, and unlimited data storage. Explore our plans to learn more.
Nutshell is the customizable, all-in-one CRM and marketing software that helps B2B teams close more deals.
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