CRM can produce a massive return on investment over time, but it’s important for small business sales teams to choose a CRM that’s affordable from the start.
How much does CRM cost?
CRMs are generally priced per user, per month. In other words, you have to multiply the base cost of your CRM by the number of people on your team who will be using it to calculate your total monthly CRM investment.
Most CRM platforms offer a basic package—which include only the essential functions of customer relationship management—as well as one or more full-feature packages, which include advanced capabilities like sales automation and customized reporting.
According to G2, there are 869 (!) CRM software solutions currently on the market. To help narrow it down for you, here is a crm pricing guide with the starting prices for the 30+ top-ranked small business CRMs, based on their full-feature packages (when available).
For the purposes of comparison, we chose the CRM packages that were closest to Nutshell Pro in terms of included features, user/data limits, and technical support. (All of Nutshell’s CRM packages offer unlimited contacts, no data caps, and free live support.)
Looking for an easy-to-use CRM with all the features you need?
Nutshell has what it takes to help your team make more sales.
Many different factors affect both the initial and ongoing costs of a CRM. While the base price provides a good starting point when comparing options, you’ll want to calculate your costs based on your business’s unique needs to get the most accurate numbers to compare.
The main factors impacting CRM costs are:
Features: Each tier includes different features, and you may be able to add additional features to your package. Consider your business’s needs and goals when comparing features and packages.
Number of users: CRMs typically charge based on the number of users. Some CRMs have a minimum or maximum number of users for each plan they offer.
Number of contacts: Some CRMs charge by number of contacts. (All Nutshell plans allow unlimited contacts.)
Data storage: Some CRMs place a cap on data storage and charge additional fees for higher storage limits. (All Nutshell plans come with unlimited data storage.)
Usage limits: Some CRM tiers include usage limits for certain features, such as the number of pipelines or automated workflows.
Customizations: Customizing your CRM may involve additional costs, whether you go through your CRM provider, a third party, or in-house developers to set up customizations.
Integrations: Setting up certain integrations can also involve additional costs. You can often set up these integrations through your CRM provider, a third party, or in-house developers.
Implementation: The initial implementation of your CRM may involve additional costs for setup, data migration, training, and other elements. Some CRMs charge an initial setup fee. More complex CRMs may require you to hire a third party to assist with implementation.
Ongoing maintenance: You should also consider the costs of ongoing maintenance of your CRM system. Ongoing maintenance may include expenses related to data management, customization, training of new employees, and technical support.
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$42
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$52
per user per month
$67
per user per month
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Overview of popular CRM system costs
CRM System
Popular Features
Range of Costs (per user)
Relevant Details
Nutshell
Intuitive interface, automation features, team collaboration
Our interactive worksheet compares the benefits offered by Nutshell, your existing contact management solution, and any other CRMs you’re currently evaluating.
Note: HubSpot Starter is the closest tier to our comparison plan, although it has restrictive usage limits and lacks certain features such as sales automation. The next tier up is Professional, which ranges from $1,600 to $1,780 per month. HubSpot also offers a free CRM that includes basic functionality. HubSpot includes customer service, content management, and operations features in its Starter and Professional plans.
Cost when billed annually: $30 per user, per month Cost when billed monthly: $50 per user, per month
How much does Monday CRM cost?
Full feature package: Monday Pro CRM
Cost when billed annually: $27 per user, per month Cost when billed monthly: $34 per user, per month
Full feature package: Pipedrive Professional Cost when billed annually: $49.90 per user, per month Cost when billed monthly: $59.90 per user, per month
Full feature package: Sell Essentials Cost when billed annually: $49 per user, per month; 3 user minimum and 5 user maximum Cost when billed monthly: n/a
Full feature package: Act! Premium Cost when billed annually: $30 per user, per month, additional charges for features such as advanced marketing automation, additional cloud storage, and enhanced support Cost when billed monthly: n/a
How much does Agile CRM cost?
Full feature package: Agile CRM Regular Cost when billed annually: $39.99 per user, per month Cost when billed monthly: $49.99 per user, per month
How much does Thryv cost?
Full feature package: Thryv Plus; Thryv also offers various capabilities and tools in addition to CRM Cost when billed annually: $199 per location, per month
How much does Apptivo cost?
Full feature package: Apptivo Ultimate Cost when billed annually: $20 per user, per month Cost when billed monthly: $25 per user, per month
How much does Capsule cost?
Full feature package: Capsule Teams Cost: $36 per user, per month
How much does Clarity CRM cost?
Full feature package: Clarity Accelerator Cost when billed annually: $49 per user, per month Cost when billed monthly: n/a
How much does Close cost?
Full feature package: Close Professional; includes three users Cost when billed annually: $299 per user, per month Cost when billed monthly: $329 per user, per month
How much does Commence cost?
Full feature package: Commence Enterprise CRM; three-user minimum; includes sales features and marketing, customer service, and project management features are available for an additional cost Cost when billed annually: $32 per user, per month Cost when billed monthly: n/a
How much does Keap cost?
Full feature package: Keap Pro; includes 1500 contacts and 2 users; additional users are $29 each Cost when billed annually: $159 Cost when billed monthly: $199
How much does InStream cost?
Full feature package: InStream Premium Cost: $49 per user, per month
How much does Less Annoying CRM cost?
Full feature package: Less Annoying CRM only offers one CRM package. Cost: $15 per user, per month
How much does Maximizer cost?
Full feature package: Maximizer Base Edition; three-user minimum Cost when billed annually: $65 per user, per month Cost when billed monthly: n/a
How much does Freshsales cost?
Full feature package: Freshsales Pro Cost when billed annually: $39 per user, per month Cost when billed monthly: $47 per user, per month
How much does Salesflare cost?
Full feature package: Salesflare Pro Cost when billed annually: $49 per user, per month
How much does ActiveCampaign cost?
Full feature package: ActiveCampaign Plus Marketing Automation and Sales CRM Bundle; Starts with 5 users and 1,000 contacts Cost when billed annually: $93 per user, per month
How much does Nimble cost?
Full feature package: Nimble Business; additional charges for additional contacts and data storage Cost when billed annually: $49 per user, per month Cost when billed monthly: $24.90 per user, per month
How much does Pipeliner cost?
Full feature package: Pipeliner Business Cost when billed annually: $85 per user, per month Cost when billed monthly: $100 per user, per month
How much does Really Simple Systems cost?
Full feature package: Really Simple CRM Enterprise; additional charge for additional automated workflows Cost when billed annually: $64 per user, per month Cost when billed monthly: $50 per user, per month
How much does Relenta cost?
Full feature package: Relenta offers a single CRM package Cost when billed annually: $39 per user, per month Cost when billed monthly: $49 per user, per month
How much does Sage cost?
Full feature package: Sage CRM; custom packages available Cost when billed annually: $39 per user, per month Cost when billed monthly: n/a
How much does Vtiger CRM cost?
Full feature package: Vtiger One Professional Cost when billed annually: $30 per user, per month Cost when billed monthly: $42 per user, per month
Cost when billed annually: $55 per user, per month Cost when billed monthly: $69 per user, per month
Choosing the right CRM
Of course, pricing is just one factor to consider when choosing a CRM solution. You’ll also want to evaluate features, customer support, reviews, and the value your team members will get from the CRM. However, understanding CRM pricing is essential to ensure you choose the right software platform for your business needs.
Looking for an affordable, full-featured CRM? Consider Nutshell! All Nutshell plans come with live support, unlimited contacts, and unlimited data storage. Explore our plans to learn more.
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